Drafts advert
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The document discusses three draft designs for a magazine advertisement for a band's new album. The first draft features the album cover as the main image and uses the same font to increase brand recognition. It also includes tour dates and information on where to purchase the album. The second draft features a picture of the band as the main image and includes the album cover to help with brand recognition. It also lists tour dates and purchase information. The third draft features a picture from the band's music video but uses a different font that does not improve the brand identity. All three drafts include tour dates and purchase information.
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Product comparisons
This document discusses strategies for designing effective promotional album posters and covers. It examines how to apply the "route of the eye" concept to guide the viewer's attention in a quick and impactful way. Key elements discussed include placing the band name and album title prominently, including images of the band and CD for recognition, highlighting new releases or reviews to generate hype, and showing the record label for branding. Color, font, and layout are also addressed to make the design appealing, identifiable within the genre, and similar to successful existing products. Comparing to other examples allows one to determine if their own design achieves these goals of attracting attention, conveying necessary information efficiently, and relating appropriately to the target market.
Magazine Advert Analysis
The document analyzes magazine adverts for Arctic Monkeys, Florence + The Machine, and Kasabian to gain inspiration for a final product. The Arctic Monkeys advert stands out with bold text and contrasting colors that catch attention. It also includes a song snippet and critic reviews. The Florence + The Machine advert draws the eye with a centered image and clearly lists album formats and release date. The Kasabian advert is simplistic with a provocative unclear image, song names but not the album title, and clearly formatted text.
Deconstruction
The poster advertises a new album with lighting effects that represent the album title and make the poster attractive. It draws the audience in with the central image and makes them aware of the artist. Additional details like the font, limited colors, and reviews provide context about the target audience and quality of the music. Key information like the artist, album, label, and purchase locations are prominently displayed to encourage album sales.
3. research(1)
1. The audience has diverse music tastes including genres like rap, dance, 80s new wave and grime.
2. The audience primarily gets information about concerts online, especially through social media.
3. The audience is spontaneous in their purchasing decisions and unlikely to buy merchandise unless strongly influenced.
4. The audience listens to music online for easy accessibility anywhere.
5. The audience prefers conventional concerts with bands over DJ performances and wants to see well-known artists.
Adverts
The document discusses conventions for magazine advertisements promoting music albums. It notes that the band name is prominently displayed and is larger than the album name. Information like the release date and promotional offers are included to generate hype. Platforms for purchasing the album are listed. Sans serif fonts are used for information while more conventional fonts display the band and album names. Websites for the artist and others involved are listed at the bottom. Overall, it outlines conventions for magazine ads, including making the band name the most prominent element and including the album name, release date, promotional offers, and websites.
College Magazine
This document analyzes magazine advertising techniques and provides examples. It discusses how magazines rely heavily on advertising funding. Smaller magazines in particular devote a large percentage of their pages to ads. The document then examines two magazine ads, noting design elements like simple layouts, use of album artwork, and inclusion of release details and label information. Both ads effectively communicate what is being advertised through visual and textual elements.
Magazine Album Adverts and Synergy
The document discusses various elements that are used consistently between an album cover and magazine advertisement to promote synergy. These include using the same fonts, colors, images, logos, and layouts. Elements like the release date, formats, and ways to find more information are also included to encourage audiences to purchase the product. Maintaining visual consistency establishes brand identity and makes the advert easily recognizable as being associated with the album.
Evaluation question 2
The document discusses how brand identity is important for creating multiple media products that are consistently recognized. It then provides an example of how one artist created a brand identity across a digipak, video, and advert for an album called "Empire" by using similar graffiti-style typography and themes portraying urban city issues. This consistency in branding helps sell the song by allowing audiences to relate to the representations and purchase familiar brands.
Recommended
Product comparisons
This document discusses strategies for designing effective promotional album posters and covers. It examines how to apply the "route of the eye" concept to guide the viewer's attention in a quick and impactful way. Key elements discussed include placing the band name and album title prominently, including images of the band and CD for recognition, highlighting new releases or reviews to generate hype, and showing the record label for branding. Color, font, and layout are also addressed to make the design appealing, identifiable within the genre, and similar to successful existing products. Comparing to other examples allows one to determine if their own design achieves these goals of attracting attention, conveying necessary information efficiently, and relating appropriately to the target market.
Magazine Advert Analysis
The document analyzes magazine adverts for Arctic Monkeys, Florence + The Machine, and Kasabian to gain inspiration for a final product. The Arctic Monkeys advert stands out with bold text and contrasting colors that catch attention. It also includes a song snippet and critic reviews. The Florence + The Machine advert draws the eye with a centered image and clearly lists album formats and release date. The Kasabian advert is simplistic with a provocative unclear image, song names but not the album title, and clearly formatted text.
Deconstruction
The poster advertises a new album with lighting effects that represent the album title and make the poster attractive. It draws the audience in with the central image and makes them aware of the artist. Additional details like the font, limited colors, and reviews provide context about the target audience and quality of the music. Key information like the artist, album, label, and purchase locations are prominently displayed to encourage album sales.
3. research(1)
1. The audience has diverse music tastes including genres like rap, dance, 80s new wave and grime.
2. The audience primarily gets information about concerts online, especially through social media.
3. The audience is spontaneous in their purchasing decisions and unlikely to buy merchandise unless strongly influenced.
4. The audience listens to music online for easy accessibility anywhere.
5. The audience prefers conventional concerts with bands over DJ performances and wants to see well-known artists.
Adverts
The document discusses conventions for magazine advertisements promoting music albums. It notes that the band name is prominently displayed and is larger than the album name. Information like the release date and promotional offers are included to generate hype. Platforms for purchasing the album are listed. Sans serif fonts are used for information while more conventional fonts display the band and album names. Websites for the artist and others involved are listed at the bottom. Overall, it outlines conventions for magazine ads, including making the band name the most prominent element and including the album name, release date, promotional offers, and websites.
College Magazine
This document analyzes magazine advertising techniques and provides examples. It discusses how magazines rely heavily on advertising funding. Smaller magazines in particular devote a large percentage of their pages to ads. The document then examines two magazine ads, noting design elements like simple layouts, use of album artwork, and inclusion of release details and label information. Both ads effectively communicate what is being advertised through visual and textual elements.
Magazine Album Adverts and Synergy
The document discusses various elements that are used consistently between an album cover and magazine advertisement to promote synergy. These include using the same fonts, colors, images, logos, and layouts. Elements like the release date, formats, and ways to find more information are also included to encourage audiences to purchase the product. Maintaining visual consistency establishes brand identity and makes the advert easily recognizable as being associated with the album.
Evaluation question 2
The document discusses how brand identity is important for creating multiple media products that are consistently recognized. It then provides an example of how one artist created a brand identity across a digipak, video, and advert for an album called "Empire" by using similar graffiti-style typography and themes portraying urban city issues. This consistency in branding helps sell the song by allowing audiences to relate to the representations and purchase familiar brands.
Poster analysis 3
The poster design for Disclosure's album "Settle" differs slightly from the digipak design. On the poster, the text is positioned at the bottom rather than the top due to the longer length. To fill the blank space, the band name "Disclosure" is in a larger font at the bottom, with the album name "Settle" below in smaller text. The designer feels this better highlights the band name. Consistency between designs is maintained through iconic eye images and references to the digipak.
Existing digipak research
This document summarizes research on existing digipaks for two albums. For the AWOLNATION album "Megalithic Symphony", the digipak uses minimal information and a mysterious color scheme and imagery to imply mystery and target fans already familiar with the band. The Jackson 5 album "The Motown Years" uses a retro style to evoke the era of Motown music, with details like track listings hidden across multiple panels to encourage exploration. Both designs use minimal text under the assumption that their target audiences will already know the artists well.
Anaysis
The document discusses two magazine advertisements for music albums that both follow conventions for such ads. Both ads feature the artist's name in bold above the album title. They also prominently display the release date and use a Z formation to guide the eye between the artist name, album title, and additional information like websites. The ads help create artist identity by including website information.
Poster analysis 1
The poster for Kasabian's debut album uses the same color scheme and font style as their CD packaging to create familiarity for fans. It prominently displays the band's name and website at the top to catch viewers' eyes and promote the website. Towards the bottom, it highlights that this is the debut album in large font to generate hype, and lists some of the best tracks to encourage listening. More details are provided in smaller font at the bottom about streaming the album on different platforms. The simple yet effective design style represents the band well and directs attention to the most important elements for their success.
Sf stencils
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Digipak analysis 1
Kasabian's debut album features only their band name on the digipak cover to attract attention as a new band. The name is in a large, bold font at the bottom for emphasis. This simple, two-color black and white design has been consistent across their albums. While unconventional to not include the album name or band photos, this allows the music to stand on its own for their first release. The mysterious graphic image is continued throughout, intriguing listeners about the band's identity and sound.
Kaiser chiefs
The document summarizes the design elements of a band's album poster. It discusses three main sections:
1) The text positioning follows conventions with the band name at the top in a bold sans-serif font. The album title and release information are also included consistently.
2) The overall design theme is a "seaside holiday" conveyed through imagery of postcards and sticks of rock. Bright colors and a recognizable album image aim to catch consumers' eyes.
3) A NeoReader barcode allows audience interaction by scanning to access mobile content and samples of the band's music, making the product more appealing.
Q1 evaluation
The document discusses the use of codes and conventions in magazines to attract audiences. It describes three types of codes: written codes found in text elements, symbolic codes conveyed through visual elements like colors and photography, and technical codes involving design elements like layout, fonts, and graphics. The document then provides examples from the author's own music magazine and a published magazine, Kerrang!, to illustrate how they employ symbolic and technical codes to engage audiences and convey information about the genre and content. Specifically, it discusses the use of dark color schemes, photography featuring artists and street art, typography, and graphics.
Poster analysis
The poster advertises an upcoming concert by displaying key information such as the band's name, logo, management, special guests, date, location, and ticket sale details. The band's logo is the largest text to attract fans and new audiences. Additional details like the concert radio announcement and album information are included to further promote the show and band. The colorful background and placement of important details aim to catch attention and effectively advertise the concert.
Advert
The poster uses a graffiti wall background in bright colors to catch attention. The graffiti is visually pleasing and illegible, so it doesn't distract from the main text. The advert centers the album name in large text with the band name and release date in smaller fonts on either side. Useful information like the band's website and pre-order details are at the bottom in an even smaller font. The font choices and minimalist style fit well with the band's brand and music genres of pop and rock. The advert effectively promotes the album while the established band needs less focus.
The Script advert analysis
The document discusses the design elements used in two posters advertising The Script's album "#3". It notes that maintaining consistent branding elements like fonts and logos helps audiences recognize a band's work. Both posters feature images of the band members to establish their public image. Color schemes, layouts, and editing styles are chosen to be eye-catching from a distance. Placement of band members emphasizes the perceived importance and role of each person. Overall, the posters effectively advertise the album through consistent branding and design that grabs attention and conveys the band's pop-rock genre.
How effective is the combination of your main product and ancillary texts?
The combination of the artist's music video, digipak, and advert is very effective in promoting and branding the artist through a consistent imagery and style. All three products feature close-ups of the artist, similar clothing styles, and still photos from the music video to create continuity and familiarity. They also use a black and white color scheme and same font to reflect the solemn tone of the artist's lyrics and genre of music, establishing a strong branded image.
'This is us' analysis
The front cover of the One Direction tour DVD features the band's logo and the title "This is Us" to clearly identify the product and brand. Images of individual band members are meant to portray them as attractive and confident. The spine highlights key details about the format and title. The back cover provides praise for the film from Fox, images of the band on tour, and details of bonus features to encourage purchase. Stills from the film are arranged like arrows to reference the band's name. The PG rating allows for a wide audience, including young teenage girls who are the band's core fans.
Research into digipacks
The document discusses the album cover for Klaxons' album "Surfing the Void". It summarizes that the cover features a cat in a space suit, created by merging two photos. It then discusses conventions of album covers like simple designs and fonts. It notes the album cover has minimal text, just the band name on the space suit. The photography combined two photos in a clever way. Bright lighting and props help make the cover eye-catching. The document also summarizes a magazine ad for The Killers' "Day & Age" album, noting conventions like the band/album name and recognizable fonts and artwork.
Cohesive Marketing Campaigns
The document discusses how to create a cohesive marketing campaign across multiple media platforms. It analyzes the magazine campaigns of "Derbyshire Life" and "Yorkshire Life" as examples. Both magazines maintain consistency across their print and digital versions through similar fonts, layouts, color schemes, and a focus on landscapes in their imagery. Their websites and mobile apps also follow the same stylistic conventions. The document suggests ideas for the marketing campaign such as partnering with regional radio stations and adding games to the mobile app to appeal to older audiences. It concludes that the campaign should emphasize consistency of branding elements like the masthead and a focus on natural colors and rural imagery tailored to their target demographic.
Billboard Codes & Conventions
This document discusses different billboard advertisements. It notes that billboards specifically for magazines were limited, but one for a Sunday Times newspaper used only text and the company logo in the newspaper's style. It also describes three similar advertisements that feature a large product image, a solid color background, and a short catchline to promote brand recognition. Additionally, it analyzes a billboard that is missing part of its design due to brand strength, allowing audiences to recognize it without seeing the full name.
Magazine Advert Analysis
The document analyzes a magazine advertisement for a band. It discusses the target audience as being people up to age 30 of any gender. The ad appeals to this wide audience through a neutral black design, placement in a general magazine, and inclusion of both a QR code and mention of a vinyl album release. The text is kept to a minimum to create mystery and intrigue readers. Images focus on the band's logo at the center to draw the eye. No band member photos are used to promote the music instead. A link is included to the band's website to provide more information without giving everything away up front.
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- It includes information on the shop deposit, rent, licenses, staff salaries, equipment costs, daily inventory and expenses, projected monthly and annual sales figures, and projected profits.
- Based on the estimates, the business would take 4 months to start earning a profit each month after initially operating at a loss for the first 3 months as it covers initial investment costs and builds customer base.
Evaluation question 4
The document discusses the various media technologies used during the research, planning, construction, and evaluation stages of a project. Blogger was used to upload coursework and receive feedback. Prezi was used for online presentations. YouTube was used to watch videos related to different genres and to upload content. Google was used for searching. BBC Class Test provided information about the target audience. Powtoon was used to create dynamic presentations and videos. Sony Vegas was used to edit videos. Photoshop was used to create a digipak cover and magazine advert. Panasonic HD cameras were used to film high quality video and audio.
Evaluation Question 4
Media technologies were used extensively for research, planning, construction, and evaluation of the project.
For research, planning, and evaluation, technologies like Prezi, PowerPoint, Blogger, SlideShare, YouTube, and social media were used to showcase work and gather audience insights. Construction involved using cameras, microphones, Sony Vegas for editing footage, and Photoshop for imagery and packaging design.
Different media were tested for the evaluation, including Prezi for overviews, audio recordings with images for one question, and Powtoon for another, though Powtoon had usability issues. Overall, a variety of software provided options to complete all stages of work, with some proving more effective than others.
Digipak feedback
The document provides feedback on images being considered for a digipak album packaging. For Image 1, it recommends editing it to black and white in Photoshop, recreating the photo with varied shots, and using small cursive titles. For Image 2, it notes the image is only suitable for the inside sleeve due to its awkward angle. For Image 3, the feedback received was that the photo lacked intimacy and didn't clearly show the gender of the subjects. For the back cover, ideas proposed include featuring the artist isolated in a corner under a spotlight or using his silhouette with other essential details.
Evaluation question 3
The document discusses feedback received on a music video, digital packaging (digipak), and magazine advertisement created for an R&B genre project. Through questionnaires, focus groups, interviews, and pitches with the target audience, the creators learned what elements would and would not appeal to viewers, as well as what is typical in an R&B music video. Classmates provided constructive feedback during editing and design that helped improve the quality and brand identity across all elements. Additional feedback was gathered after release online and reinforced that the narrative and editing were generally well received, while some shots and the ending could be strengthened.
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Poster analysis 3
The poster design for Disclosure's album "Settle" differs slightly from the digipak design. On the poster, the text is positioned at the bottom rather than the top due to the longer length. To fill the blank space, the band name "Disclosure" is in a larger font at the bottom, with the album name "Settle" below in smaller text. The designer feels this better highlights the band name. Consistency between designs is maintained through iconic eye images and references to the digipak.
Existing digipak research
This document summarizes research on existing digipaks for two albums. For the AWOLNATION album "Megalithic Symphony", the digipak uses minimal information and a mysterious color scheme and imagery to imply mystery and target fans already familiar with the band. The Jackson 5 album "The Motown Years" uses a retro style to evoke the era of Motown music, with details like track listings hidden across multiple panels to encourage exploration. Both designs use minimal text under the assumption that their target audiences will already know the artists well.
Anaysis
The document discusses two magazine advertisements for music albums that both follow conventions for such ads. Both ads feature the artist's name in bold above the album title. They also prominently display the release date and use a Z formation to guide the eye between the artist name, album title, and additional information like websites. The ads help create artist identity by including website information.
Poster analysis 1
The poster for Kasabian's debut album uses the same color scheme and font style as their CD packaging to create familiarity for fans. It prominently displays the band's name and website at the top to catch viewers' eyes and promote the website. Towards the bottom, it highlights that this is the debut album in large font to generate hype, and lists some of the best tracks to encourage listening. More details are provided in smaller font at the bottom about streaming the album on different platforms. The simple yet effective design style represents the band well and directs attention to the most important elements for their success.
Sf stencils
This document outlines a lesson plan for creating political or issue-based stencil art. The plan aims to teach students how text and placement can change an image's meaning and what it means to create subversive art for public spaces. Students will learn stenciling skills and its historical use in political art. Materials include images of local stencils, art supplies, and videos on stencil artists to provide examples.
Digipak analysis 1
Kasabian's debut album features only their band name on the digipak cover to attract attention as a new band. The name is in a large, bold font at the bottom for emphasis. This simple, two-color black and white design has been consistent across their albums. While unconventional to not include the album name or band photos, this allows the music to stand on its own for their first release. The mysterious graphic image is continued throughout, intriguing listeners about the band's identity and sound.
Kaiser chiefs
The document summarizes the design elements of a band's album poster. It discusses three main sections:
1) The text positioning follows conventions with the band name at the top in a bold sans-serif font. The album title and release information are also included consistently.
2) The overall design theme is a "seaside holiday" conveyed through imagery of postcards and sticks of rock. Bright colors and a recognizable album image aim to catch consumers' eyes.
3) A NeoReader barcode allows audience interaction by scanning to access mobile content and samples of the band's music, making the product more appealing.
Q1 evaluation
The document discusses the use of codes and conventions in magazines to attract audiences. It describes three types of codes: written codes found in text elements, symbolic codes conveyed through visual elements like colors and photography, and technical codes involving design elements like layout, fonts, and graphics. The document then provides examples from the author's own music magazine and a published magazine, Kerrang!, to illustrate how they employ symbolic and technical codes to engage audiences and convey information about the genre and content. Specifically, it discusses the use of dark color schemes, photography featuring artists and street art, typography, and graphics.
Poster analysis
The poster advertises an upcoming concert by displaying key information such as the band's name, logo, management, special guests, date, location, and ticket sale details. The band's logo is the largest text to attract fans and new audiences. Additional details like the concert radio announcement and album information are included to further promote the show and band. The colorful background and placement of important details aim to catch attention and effectively advertise the concert.
Advert
The poster uses a graffiti wall background in bright colors to catch attention. The graffiti is visually pleasing and illegible, so it doesn't distract from the main text. The advert centers the album name in large text with the band name and release date in smaller fonts on either side. Useful information like the band's website and pre-order details are at the bottom in an even smaller font. The font choices and minimalist style fit well with the band's brand and music genres of pop and rock. The advert effectively promotes the album while the established band needs less focus.
The Script advert analysis
The document discusses the design elements used in two posters advertising The Script's album "#3". It notes that maintaining consistent branding elements like fonts and logos helps audiences recognize a band's work. Both posters feature images of the band members to establish their public image. Color schemes, layouts, and editing styles are chosen to be eye-catching from a distance. Placement of band members emphasizes the perceived importance and role of each person. Overall, the posters effectively advertise the album through consistent branding and design that grabs attention and conveys the band's pop-rock genre.
How effective is the combination of your main product and ancillary texts?
The combination of the artist's music video, digipak, and advert is very effective in promoting and branding the artist through a consistent imagery and style. All three products feature close-ups of the artist, similar clothing styles, and still photos from the music video to create continuity and familiarity. They also use a black and white color scheme and same font to reflect the solemn tone of the artist's lyrics and genre of music, establishing a strong branded image.
'This is us' analysis
The front cover of the One Direction tour DVD features the band's logo and the title "This is Us" to clearly identify the product and brand. Images of individual band members are meant to portray them as attractive and confident. The spine highlights key details about the format and title. The back cover provides praise for the film from Fox, images of the band on tour, and details of bonus features to encourage purchase. Stills from the film are arranged like arrows to reference the band's name. The PG rating allows for a wide audience, including young teenage girls who are the band's core fans.
Research into digipacks
The document discusses the album cover for Klaxons' album "Surfing the Void". It summarizes that the cover features a cat in a space suit, created by merging two photos. It then discusses conventions of album covers like simple designs and fonts. It notes the album cover has minimal text, just the band name on the space suit. The photography combined two photos in a clever way. Bright lighting and props help make the cover eye-catching. The document also summarizes a magazine ad for The Killers' "Day & Age" album, noting conventions like the band/album name and recognizable fonts and artwork.
Cohesive Marketing Campaigns
The document discusses how to create a cohesive marketing campaign across multiple media platforms. It analyzes the magazine campaigns of "Derbyshire Life" and "Yorkshire Life" as examples. Both magazines maintain consistency across their print and digital versions through similar fonts, layouts, color schemes, and a focus on landscapes in their imagery. Their websites and mobile apps also follow the same stylistic conventions. The document suggests ideas for the marketing campaign such as partnering with regional radio stations and adding games to the mobile app to appeal to older audiences. It concludes that the campaign should emphasize consistency of branding elements like the masthead and a focus on natural colors and rural imagery tailored to their target demographic.
Billboard Codes & Conventions
This document discusses different billboard advertisements. It notes that billboards specifically for magazines were limited, but one for a Sunday Times newspaper used only text and the company logo in the newspaper's style. It also describes three similar advertisements that feature a large product image, a solid color background, and a short catchline to promote brand recognition. Additionally, it analyzes a billboard that is missing part of its design due to brand strength, allowing audiences to recognize it without seeing the full name.
Magazine Advert Analysis
The document analyzes a magazine advertisement for a band. It discusses the target audience as being people up to age 30 of any gender. The ad appeals to this wide audience through a neutral black design, placement in a general magazine, and inclusion of both a QR code and mention of a vinyl album release. The text is kept to a minimum to create mystery and intrigue readers. Images focus on the band's logo at the center to draw the eye. No band member photos are used to promote the music instead. A link is included to the band's website to provide more information without giving everything away up front.
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How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
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My account pptx
- The document provides details on starting a street food business selling pani puri and other snacks at Juhu Beach in Mumbai.
- It includes information on the shop deposit, rent, licenses, staff salaries, equipment costs, daily inventory and expenses, projected monthly and annual sales figures, and projected profits.
- Based on the estimates, the business would take 4 months to start earning a profit each month after initially operating at a loss for the first 3 months as it covers initial investment costs and builds customer base.
Evaluation question 4
The document discusses the various media technologies used during the research, planning, construction, and evaluation stages of a project. Blogger was used to upload coursework and receive feedback. Prezi was used for online presentations. YouTube was used to watch videos related to different genres and to upload content. Google was used for searching. BBC Class Test provided information about the target audience. Powtoon was used to create dynamic presentations and videos. Sony Vegas was used to edit videos. Photoshop was used to create a digipak cover and magazine advert. Panasonic HD cameras were used to film high quality video and audio.
Evaluation Question 4
Media technologies were used extensively for research, planning, construction, and evaluation of the project.
For research, planning, and evaluation, technologies like Prezi, PowerPoint, Blogger, SlideShare, YouTube, and social media were used to showcase work and gather audience insights. Construction involved using cameras, microphones, Sony Vegas for editing footage, and Photoshop for imagery and packaging design.
Different media were tested for the evaluation, including Prezi for overviews, audio recordings with images for one question, and Powtoon for another, though Powtoon had usability issues. Overall, a variety of software provided options to complete all stages of work, with some proving more effective than others.
Digipak feedback
The document provides feedback on images being considered for a digipak album packaging. For Image 1, it recommends editing it to black and white in Photoshop, recreating the photo with varied shots, and using small cursive titles. For Image 2, it notes the image is only suitable for the inside sleeve due to its awkward angle. For Image 3, the feedback received was that the photo lacked intimacy and didn't clearly show the gender of the subjects. For the back cover, ideas proposed include featuring the artist isolated in a corner under a spotlight or using his silhouette with other essential details.
Evaluation question 3
The document discusses feedback received on a music video, digital packaging (digipak), and magazine advertisement created for an R&B genre project. Through questionnaires, focus groups, interviews, and pitches with the target audience, the creators learned what elements would and would not appeal to viewers, as well as what is typical in an R&B music video. Classmates provided constructive feedback during editing and design that helped improve the quality and brand identity across all elements. Additional feedback was gathered after release online and reinforced that the narrative and editing were generally well received, while some shots and the ending could be strengthened.
Final draft digipak
This document outlines a final draft for a digipak cover. The front cover will feature an edited landscape image from the creator's music video with changed colors and a generic font for the artist and album title, resembling a Red Hot Chili Peppers album cover. The back cover will show the back of a car from the music video with the track listing under the shadow and details like the record label and copyright information, connecting to the front cover through slightly changed colors.
Evaluation question 4
The document discusses the use of various media technologies throughout the stages of a project to create a music video, advertisement, and digital package (digipak).
During planning and research, websites like YouTube and music platforms were used to understand target audiences and gather inspiration. Questionnaires and blogs captured audience demographics. Cameras and microphones recorded focus group interviews.
Sony Vegas was the primary software for editing the music video during construction. Photoshop designed the advertisement and digipak. Cameras captured footage and phones communicated between team members.
Evaluation involved sharing the final products on platforms like YouTube, Blogger, Prezi and SlideShare to gather feedback. Various technologies supported research, communication and presentation
Evaluation question 4
The document discusses the various media technologies used during the research, planning, construction, and evaluation stages of a project. During research and planning, the student used YouTube, Blogger, Prezi, and Google to research their chosen genre and gather information. Blogger allowed them to track their progress. During construction, they used a camera, Movie Studio Platinum 12 for editing, Adobe Photoshop for image editing, and lighting equipment during filming. Evaluation similarly involved tools like Prezi, Blogger, and SlideShare for documentation and presentation. Overall, a wide range of technologies supported the project at each stage.
Evaluation question 4
Matthew Wheeldon discusses the use of various media technologies in the different stages of a media production project. In the research and planning stage, the group used tools like Blogger, YouTube, Prezi, Google, and BBC tests to inform their work. Cameras were used to film interviews with the target audience. In construction, they used cameras, lighting equipment, phones for logistics, and Sony Movie Studio for editing. Their evaluation involved screenshot tools to provide examples and back up points made. Overall, the technologies helped with research, production, and evaluation of their three media texts.
Evaluation question 4
The document discusses the media technologies used during the research, planning, construction, and evaluation stages of creating three products. During research and planning, the author used a computer, internet, Google, Blogger, Prezi, Movie Studio Platinum, cameras, YouTube, an iPhone, and lightening cables. Construction involved using cameras, a tripod, GoPro, and key light for filming, and Movie Studio Platinum and Photoshop for editing. The author provides examples and screenshots to illustrate how each technology was used at different stages of the process.
Student digipak analysis
The document analyzes and compares a student-made digipak cover for a song to the original album cover. It notes similarities and differences between the two covers. Some key similarities include the use of earthy/rich color tones and inclusion of jewelry imagery. Differences include the student cover displaying both the artist name and album title while the original only lists the album title. The back covers also share similarities like listing the song tracks, but differ in image choice and color schemes used. Overall, the analysis finds the student cover captures many conventions of the genre and original album design.
Conventions of adverts for a digipak
The document outlines several common conventions for advertisements promoting digipaks, which are packaging formats for music albums. These conventions include prominently displaying the artist's name to catch attention, listing the album title and genre to inform audiences, noting the release date or indicating if the album is "out now", including positive reviews to encourage purchases, specifying retailers where it can be bought, occasionally mentioning related tour dates, and displaying the artist and label websites for more information. The conventions are aimed at promoting the digipak, informing potential buyers, and appealing to audiences.
Panipuri
Pani Puri is a popular Indian snack consisting of a round, hollow puri (fried bread) used to hold spiced water and fillings. It can be customized with different fillings and spices to individual tastes. Pani Puri is also known as a healthy snack that helps clear the digestive system. The document also shares an inspiring story of a pani puri vendor who supported his wife's education through his earnings, enabling her to become a software engineer.
Evaluation 4
The document discusses how media technologies were used at different stages of the student's media production project.
During the research and planning stage, the student used blogs, Prezi, YouTube, and websites to organize information and findings. Cameras, microphones, and movie editing software were used to record interviews, presentations, and capture feedback.
During the construction stage, the same cameras and a pistol microphone were used to film scenes for the music video. Learning how to properly operate the camera equipment from prior experience helped the filming go smoothly.
Overall, the student gained experience using various technologies at each stage and felt they improved their camera and software skills over the course of the project.
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Evaluation 1
The document compares the layout, design elements, and conventions used in the student's media product and a real magazine called Mixmag. It provides a detailed analysis of the similarities and differences between the front covers, contents pages, double page spreads, mastheads, barcodes/prices, and use of props. The student concludes their media product depicts, develops, and challenges conventions of real media products in several ways.
Advertisement Analysis
The document analyzes an advertisement for a band's album. It identifies several conventions that the advertisement follows, such as displaying the band's name prominently, including the album release date and website, and featuring a popular single to entice purchases. It also notes some ways the advertisement challenges conventions, such as not including the album artwork. Overall, the analysis provides suggestions for an effective advertisement based on the techniques used in the example.
Poster Research
The document discusses conventions for album posters. It notes that typical posters are eye-catching and persuasive, including the artist's name and logo, album title in large font, release date, and purchasing methods. Posters also usually include an image of the artist and album cover. Reviews are another common element to indicate the album's quality. The website and social media are also often featured so readers can find the artist online. Examples shown include these conventions like artist name, album title, release date, and image of the artist. The document discusses preferences for designs that feature a bold image of the artist and album cover to attract attention and provide information.
Task 9 formal proposal
This document outlines a proposal for a rock music magazine targeted towards female audiences called "Grunge." The magazine will feature articles on rock and heavy metal bands and artists. For the cover, a photo of a band wearing dark, rock-style clothing will be used, along with the tagline announcing an exclusive interview. Inside pages will include a variety of photos to illustrate articles and minimize empty space, along with branding elements like the masthead.
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Evaluation question #2
The document discusses the importance of developing a consistent brand identity across all of an artist's media products. It emphasizes that a unique logo, graphics, colors and style allow the artist to be easily recognized and remembered by audiences. A strong visual identity fulfills key functions like being recognizable, giving the artist personality, and standing out from competitors. It also provides examples of how one artist, MK, effectively uses a simple yet memorable logo. The document asks how the respondent has created a brand identity across their own music video, album packaging, and magazine advertisement through consistent use of fonts, images and design elements.
Evaluation 2
The document discusses conventions for pop-rock digipaks and album advertisements. It analyzes several existing products to identify common features and their positioning. These include images of the artist, album/song titles, track lists, copyright information, and contact details. The document considers how to apply these conventions to the design of a digipak and advertisement for a fictional pop-rock band. Feedback from surveys confirmed that using similar visual elements and color schemes across the products clearly links them and establishes the band's identity.
Evaluation 2 improved
The document analyzes conventions used in pop-rock digipaks and album advertisements. It examines positioning and frequency of elements like images, artist/album names, tracklists, and more. It notes which conventions will be used in the author's ancillary tasks based on this research. Key links between the designed digipak and advertisement include using the same image, color scheme, font, and elements to create continuity and instantly connect the products. Audience feedback confirmed this approach matches their expectations based on conventions. The tasks successfully link through visuals, themes of self-discovery reflected in tracklists, and costume continuity in images and music video.
In what ways does your media product use, develop or challenge forms and conv...
The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
Media evaluation q1
The student discusses how their media product both uses conventions of real music magazines as well as challenges some conventions. For the front cover, conventions like eye contact in photos and a large central image were used, but a black and white "underground" photo challenged typical studio shots. Minimal text on the cover follows conventions but risks not providing enough information. The contents page layout draws from Billboard but challenges Q magazine's convention of many photos over text. Across pages, different shades of blue are used to tie the magazine together visually, challenging the convention of varied colors between articles.
Magazine evaluation
This music magazine uses conventions of real music magazines in its form and design. It includes a masthead and main image on the cover, like real magazines. However, the main image was originally covering the masthead, so it was moved down to clearly show the masthead, as this is the first issue. There is also a main cover line explaining the main image and cover story. As with real magazines, it includes a barcode on the front cover and displays the price under the barcode.
Evaluation
The document discusses the student's final magazine cover and contents page for their A-Level media studies course. It explains the conventions and design elements used on each page to make them look like real media products.
For the cover, key elements discussed include the masthead, main image of the artist, buzz words, cover lines, and barcode. For the contents page, the masthead, main image, advertisement, and featured articles are outlined. The double-page spread is also described, focusing on the main image, masthead, quotation, text layout, and page numbers.
In what ways does your media product use
This document discusses how the creator's media product of a rock magazine front page, contents page, and double page spread uses and develops conventions of real rock magazines.
The front cover includes a main image, masthead, coverlines, and barcode positioned according to conventions. The contents page lists articles with images and captions, and includes contact details. The double page spread features a large headline, drop cap, drop quote, and full-width image as commonly seen in rock magazines.
While following many standard conventions, some elements like cryptic coverlines and positioning statement were designed to intrigue readers and stand out from other magazines. The creator developed conventions through their unique design choices while still maintaining recognizable codes of the genre
Media evaluation question 1 part 3
This document summarizes the typical conventions of a digipack and how the student's digipack design conforms and subverts those conventions. The front cover typically includes the artist name and album title, which the student included. However, the student subverted conventions by placing the album title to the side rather than centered. The back cover normally lists the tracklist, which the student included, along with other typical information. The inside tray is meant to have consistent style with the covers, which the student achieved while also changing the tray image style. The CD disk and spine also conformed to standard conventions. Overall, the student strategically followed and diverged from conventions to make the digipack stand out while still being recogn
Media evaluation question 1 part 2
The document discusses the design of a digipack for an album. It begins by outlining typical conventions of digipacks, such as including the artist name and image on the front cover.
The document then describes how the author's digipack design conforms to and subverts some conventions. The front cover includes the artist's image and name but positions the album title to the side rather than in the center.
Multiple elements of the digipack design are then examined in more detail, including the back cover layout, tray design, and CD design. Throughout, the author notes how aspects conform to typical conventions like including track listings, while other aspects take a more unconventional approach.
Magazine Advert feedback
The document discusses different ideas a group had for a magazine advertisement for a music album. It includes 5 potential designs: 1) Using the back panel of the album packaging, 2) Using the front cover image of the packaging, 3) Changing the layout of the first design, 4) Using unconventional bright colors and simple design, 5) Similar to the second design but with different colors and layout. Feedback from others indicated a preference for designs that clearly linked to the album packaging. The group ultimately decided to go with the second design and incorporate some aspects of the unconventional fourth design, such as bolder background colors.
Flat plan
The document provides initial ideas and plans for the front cover and contents pages of a music magazine called Spectrum.
It describes the placement of elements on the front cover such as the masthead in the center at the top to maximize visibility, cover lines on either side of the main image, and additional text near the bottom.
For the contents page, it discusses different layout options with multiple images and text blocks to showcase articles in an engaging but informative way. The final design includes 4 large images with page numbers to direct readers to relevant articles.
Additional pages will feature articles with a group photo, headings, subheadings, and 4-6 sections of text about featured artists, as well as full page or double page
Question 2 evaluation
1. The student created a CD digipack and album poster as ancillary texts for their music project. They used consistent imagery of a couple hugging on both the digipack cover and poster to create cohesion and represent the genre.
2. When creating the digipack and poster, the student researched other media products and drew inspiration from Ed Sheeran's "The A Team" music video by incorporating a black and white color scheme and monochrome style to add emotion.
3. Taken together, the student feels their ancillary texts and music video clearly go together as a cohesive work and successfully represent the love theme through location shots, narrative, and emotional tone.
Question 2 evaluation
1. The student created a CD digipack and album poster as ancillary pieces to accompany their music video for an A2 coursework project. They used the same image on the digipack and poster to create brand recognition and represent the genre of the music. The digipack design shows what the album would look like if commercially released, while the poster aims to advertise the album and appeal to the target audience.
2. When creating the ancillary pieces, the student researched other media products to understand what makes a successful piece of work. For the digipack, they chose a black and white color scheme to match the style of the music video, which tells a story about past memories through a combination
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Evaluation question 3
The document summarizes feedback received from target audiences on a music video project. Key points:
- Interviews with 3 target audience members provided insight into what they want from music videos, such as something different, narrative-based videos, and authentic characters.
- Feedback confirmed the video succeeded in being different through visual filters and a narrative-based approach without the artist. It showed meaning through props and used authentic 17-year-old actors without lyrics.
- Pitching the idea to classmates helped identify flaws and gain additional perspective, though the final video diverged from the original plan based on this feedback.
- Feedback on draft digipak designs was incorporated, combining elements like the 3D effect and
Evaluation question 4
Jack Francis used various media technologies at different stages of his music video project. In the research and planning stage, he used his computer to conduct online research and draft documents using Word and PowerPoint. He also used his mobile phone to communicate with actors and find inspiration by viewing other music videos. During construction of the video, Jack used a Panasonic camera and tripod to film footage, downloading software to obtain the music file, and Movie Studio Platinum to edit the footage and add the music. He uploaded the final video to YouTube. For ancillary tasks like a digipak and advertisement, Jack used Photoshop to add text and edit images, an online filter website, and a printer. Finally, he uploaded all
Risk assessment
The document contains 3 risk assessments for filming scenes for a music video at different outdoor locations. Key hazards identified include water and quicksand near the beach, uneven surfaces and smoke bombs in the woods, and vehicles and crowds at an unspecified third location. Measures taken to prevent injuries include ensuring proper footwear, first aid kits, adequate clothing, and supervision of teenagers. Additional actions such as locating hazards beforehand, monitoring tide and crowd levels, and having phones and transportation available are also outlined. Responsibilities for addressing risks are assigned to the project manager Jade Paul.
Risk assessment jf
This document outlines potential hazards, injuries, severity levels, prevention measures, and emergency response plans for a film shoot. It identifies hazards from camera equipment, falling down stairs, getting hit by a car, low lighting, and alcohol in the eyes. Prevention measures include safety checks, practice, road safety reminders, lighting the environment, and emptying alcohol containers. The emergency response plan is to call an ambulance if anyone is injured from these hazards. Responsible parties are identified for any required actions.
Mise-en-scene
The document outlines the mise-en-scene elements for a music video including costume, lighting, actors, makeup, props, setting, and editing. Costumes will show the relationship is unstable through dark clothes for the female actor and concealed faces for the male actor. Lighting will use high key when the female is happy and low key when sad. The video will focus on older teenage actors to match the target audience. Minimal makeup on the female will show she is controlled by the male. Props like sparklers and lanterns will symbolize moving on from the past. Multiple settings like the beach and woods will avoid boredom. Editing will use smooth transitions and color correction to engage the audience.
Casting
This document provides casting considerations for a music video about a female protagonist who is unhappy in her relationship and is better off alone. It describes two main characters, Cleo and Finn, and proposes several actors for each role. For the role of Cleo, Kat is suggested due to her extensive acting experience from childhood productions. Megan is also proposed but is younger than the character. For the role of Finn, Callum is put forward given his experience acting in school productions playing various roles, though he is younger than the character. Sam is also proposed but has less overall acting experience than Callum.
Shooting schedule
This document provides a shooting schedule detailing the date, time, location, actors, and shot types for filming a project. It includes shots at V festival in Chelmsford on August 21st, close-ups of Kat and Callum at Callum's house on September 20th, establishing and tracking shots of Kat and Callum at Mablethorpe beach during sunset on September 24th, tilt and tracking shots of Kat and Callum in Blackpool on September 30th, and establishing and close-up shots of Kat at Willinghamwoods on October 1st.
Shooting schedule a2
The document provides a shooting schedule for a music video by the band The Vaccines. It details that filming will take place over one day, September 21st, beginning at dusk at a petrol station with scenes of Kirsty and Oliver, then moving indoors at night to film scenes inside a house of Kirsty and Callum using a camera and tripod along with alcohol as props. Filming will conclude the following early morning with exterior street scenes of Kirsty and Oliver filmed with a camera and tripod.
Shot list music video
The shot list documents scenes for a music video involving characters Kirsty, Oli, Ellie, and Callum. It includes 35 shots at a petrol station of Kirsty and Oli awkwardly sitting together and Kirsty walking away from Oli. It then details 15 shots of Kirsty walking along a pathway from different angles. Additional shots include Kirsty drinking alcohol at a house, being sick, and a sexual encounter with Callum. The list concludes with shots of Ellie walking along the same pathway from different angles and Kirsty and Oli hugging at the petrol station.
Evaluation Question 3
From audience feedback on their music video concept, the document summarizes that they learned to:
1) Keep makeup and costumes natural to make characters more relatable to indie genre conventions.
2) Favor a mixed narrative over including diegetic sound which could be distracting.
3) Film entirely outside to create atmosphere and meet indie genre conventions rather than including indoor scenes.
Evaluation question 6
The document discusses technologies used during each phase of constructing a media product. In planning and research, the author learned to use Blogger and Prezi effectively but had difficulties with Slideshare. During construction, the author gained skills using a camera, microphone, LED light, and movie editing software. In evaluation, the author became familiar with Emaze but was already proficient in presentation software like PowerPoint. Overall, the author felt their media skills improved the most during the construction phase of the large project.
Question 3
Warner Bros would be an effective major distributor for the film Imperium. As one of the big six film studios, Warner Bros has the resources and experience needed to distribute a mainstream crime/drama film widely. With over 8000 employees and $13 billion in revenue in 2015, Warner Bros can handle large production and promotion campaigns. They successfully promoted Goodfellas, which made a $21 million profit. To reach the target audience of males and females aged 35+ for Imperium, the distributor must carefully select promotion platforms and design advertisements appropriately. Television, online social media, and fan pages would be effective low-cost promotion methods.
Risk assessment
This document identifies potential hazards during an outdoor activity and measures to prevent injuries. It lists hazards such as roads, cameras, leaves, trees, and wildlife/dogs. For each hazard, it identifies potential injuries, a severity rating, measures taken to prevent injury, the number of people at risk, additional required measures, and those responsible. The hazards include getting run over, electrocution from cameras, slipping on leaves, falling branches from trees, and bites from wildlife or dogs. Preventative measures include being vigilant around roads, checking cameras for damage, walking carefully through leaves, avoiding trees, and not approaching wildlife. Those participating are responsible for their own safety.
Shooting schedule
This document contains a shooting schedule for a film being shot over one day. It lists 15 scenes, all taking place on October 12, 2016. The locations are either exterior shots on a road near a village or interior shots in a barn. The main characters involved are Wilson, Makenzie, and Detective McCoy. Scenes include shots of Wilson walking and smoking, entering the barn, dialogue exchanges between the characters, and a close-up of a gun.
Shooting schedule
The document contains a shooting schedule for a film with 12 scenes planned for the first day of shooting. The first 6 scenes take place outside on a road and show Wilson walking into and around a village, including shots of his torso and him throwing down a cigarette. Scenes 7-11 take place inside a barn and include introductions of the characters Wilson, Makenzie, and Detective McCoy. These scenes involve dialogue exchanges between the characters shot over shoulders and in close-ups. Props include a desk, chairs, and cigarettes.
Student video analysis
The document provides instructions for a student video analysis assignment. Students are asked to analyze 2-3 past student film openings, considering elements like camera work, editing, pacing, setting, sound, acting, and titles. At least one film must be from the student's genre. Two sample student films are then analyzed in detail based on these elements:
1) A thriller film opening showing two students captured in an abandoned building trying to escape their captor.
2) A black-and-white noir film opening featuring a detective investigating a serial killer case.
Title sequence analysis
This document analyzes the title sequences of three films: The Shining, Se7en, and Reservoir Dogs. It finds that all three films include the studio logo, director, film title, and key or other cast members in their opening credits. The order that most commonly appears is studio logo first, followed by the film title, director, producer, key cast, and other cast. Based on this analysis, the author concludes that their own title sequence should include at least the studio logo, director, film title, and cast members, with that standard order.
Shooting schedule
The document contains a shooting schedule for a film titled "Imperium" with 10 shots planned over 1 day. The locations include a road outside a village, a barn interior. Characters include Wilson, Makenzie and Detective McCoy. Scenes include Wilson walking on the road and throwing down a cigarette, then entering the barn where a freeze frame will capture his face and a master shot of the whole barn setting. Dialogue shots between the characters are also scheduled inside the barn.
Student film opening analysis
This document provides an analysis and review of two student film openings titled "Carnage" and "Counterpart". For Carnage, the reviewer provides positive feedback on the camera work, editing, sound design, costumes, lighting, and setting in building tension and suspense. The only criticism is that it felt more like a trailer than an opening. For Counterpart, the reviewer critiques the shaky camera work, distracting background elements, uneven editing, and stiff acting, though notes some successful elements like the shadowy masked characters and fitting title/music. Overall, Carnage received higher marks for its effective techniques in setting an ominous tone through its technical elements.
Mise en scene
The document discusses the importance of mise-en-scene elements for establishing believability in a 1960s-set film opening scene involving the interrogation of a detective by gangsters. Costumes of the time period, natural lighting outside transitioning to low-key lighting inside, realistic makeup depicting injuries, and props like plain chairs, period-appropriate guns and cigarettes will be used. The rural setting provides isolation for the interrogation without witnesses.
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Drafts advert
- 1. These are my three draftsfor the magazine advert. The firstoptionfeaturesthe frontcoverof the digipakinthe middle of the page as the mainimage of the advert.Itwouldalsouse the same font thanin the digipak;thiswouldincreasethe brand identity,asmytargetaudience wouldeasilyrecognize the combinationof bothelements.This advertwouldalsoinclude the tourdatesinthe cornerof the image.Ideally,Iwoulduse a backgroundwithratingsaboutthe albumand informationaboutthe placesandsiteswhere itcanbe purchased.
- 2. The seconddraft I made featuresapicture of the bandas the mainimage for the advert.A representationof the digipakwouldbe includedsomewhere inthe page,asthiswouldhelpthe effectof the brandidentityasthe targetaudience wouldbe able torecognize the album.Thisadvert wouldinclude tourdatesaswell andinformationaboutthe purchase of the album.Inaddition, there wouldbe informationaboutthe bandandwhere tofindthemonthe social media.
- 3. The third andlast draft,ismore of a classicoption.It wouldinclude anartisticandattractive picture of the guitarI usedthroughoutthe musicvideo.Thiswouldbe more appealingtothe partof the audience thathadalreadywatchedthe musicvideo,soinfact thiswasnot a veryconvincingoption. Thisadvertwouldalsoinclude adifferentandmore impactingfontthanthe one usedinthe digipak, whichwouldnotimprove the brandidentity. Justlike the othertwo,thisadvertwouldfeature tourdatesand informationaboutitspurchase.