The document discusses different ideas a group had for a magazine advertisement for a music album. It includes 5 potential designs: 1) Using the back panel of the album packaging, 2) Using the front cover image of the packaging, 3) Changing the layout of the first design, 4) Using unconventional bright colors and simple design, 5) Similar to the second design but with different colors and layout. Feedback from others indicated a preference for designs that clearly linked to the album packaging. The group ultimately decided to go with the second design and incorporate some aspects of the unconventional fourth design, such as bolder background colors.

1. Our Ideas
The picture above showsthe differentideasthatourgroupcame up withforour magazine advert.
Our firstidea,inthe topleftisusingthe back panel of our digipakinorderto advertise it.We
decidedtoinclude the name of the albumand artistdue to thisbeingconventionalof magazine
adverts.We alsodecidedtoinclude the releasedate onthisideaasthiswas alsoa common
conventionof magazine adverts.
The secondideawe had,on the top left,usesthe image formthe frontcoverof ourdigipakinorder
to showbran identityandmake itrecognisableforthe audience.We chose tokeepthisone simple
witha picture on the artist,the name of the artistand albumand the release date.We alsoincluded
a website,studiologoandwhere tobuythe albumasthese are commonconventionsof magazine
advertsfordigipaks.
Our thirdidea,onthe bottomleft,issimilartoour firstidea,howeverwe experimentedwith
changingthe layoutif the name of the albumof the artistand the release date tosee whichlooked
betterandto compare themagainsteach other.We kepteverythingelsethe same forconventional
purposes.
Our fourthidea,the one inthe middle,we keptunconventional.We usedbrightcolours,made it
simple anddidn’tmake itlooklike the digipak.Althoughthisisunconventional we quitelikedthis
idea.
Our fifthidea,onthe bottomright,issimilartoour secondidea.We againdecidedtocreate a similar
magazine advert,howeverusingdifferentcoloursandadifferentlayoutto compare againsteach
otherand see whichone looksbetter.
Feedback
We showedourideastootherpeople,whothengave usfeedbackonwhattheylikedandwhat
couldbe improved.The arrowsonthe ideasshow whichideastheypreferred.We were toldthat
theylikedhowmostof the ideaslinkedtothe digipakandtheywouldbe easilyidentifiedasadverts
for the digipak.Mostpeople preferredoursecondideadue toitlinkingtothe frontcoverof our
digipakandhowit symbolisesEdSheeranasan artist. Theyalsoquite likedthe blackandwhite
theme onone of ideasastheythoughtthissuitedthe genre well.Theyalsolikedthe factthatthe

2. name of the artiststandsout more than the name of the albumso that the audience know whom
the albumis for.
Changedand Decisionsmade
Listeningtothe feedback,we decidedthatwe were goingtogowiththe secondideainorderfor it
to linktothe digipak.We feel the ideabestsuitsthe digipakandwill allow the audience toidentify
whatthe magazine advertisfor.We likedthe simple designand the factthat itis still conventional.
We alsoquite likedthe ideaof ourunconventionalideasowe have decidedtoincorporate thisand
use boldercoloursforthe backgroundfor outmagazine advert.