The Sun is a daily tabloid newspaper published in the UK and Ireland. It was first published in 1964 and targets readers aged 15-44, especially men. While it has a large readership, its stories focus on celebrities and social media, so an advertisement for a documentary may not get noticed. The Daily Mirror is a daily tabloid founded in 1903 that targets working class males and females aged 18-50. Advertising a health documentary in it could reach females interested in health and lifestyle issues. The Guardian is a UK national broadsheet newspaper founded in 1821 that targets more intellectual readers interested in world and political news. While people likely to read it take health seriously, advertising a documentary there may lack social diversity by mostly

2. The Sun is a daily tabloid newspaper that is published in the United Kingdom and Ireland by the News Group Newspapers
division of News UK.On the 15th of September 1964, the Sun was first published with a logo featuring a glowing orange
disc. It was launched by owners IPC (International PublishingCorporation) to replace the failing Daily Herald.The Sun had
the largest circulation of any daily newspaper in the United Kingdom, having sold no less than 7860 000 copies per day
over the last year, which is almost twice the number of the copies sold by its closest contender, “Daily Mail” (4846
000), according to the National Readership Survey.The publication is a tabloid, which means that the stories covered and
the style used to present them are favoured mostly by people who come from a middle social class.The Sun newspaper
are also seen as the newspaper for the younger generation- readers between 15-44 years of age, with a slight decline of
the number of those aged over 45. It has been suggested that the reason for this is that unexpected stories related to
celebrities andTV reality shows are mostly covered in a more simple and effective manner. It also seems that men are
more engage withThe Sun newspaper as frequent use of incentive images and stories.
If we chose to place our print advertisement in this newspaper, there would be
many advantages as well as disadvantages factors.The advantage of
advertising our print advert in this newspaper is that the target audience is
perfect for our target audience for our documentary (age 15-44 years old). We
ensured that our documentary would be in the interest of that age range.
Another advantage of choosingThe Sun newspaper is that it is heavily popular;
therefore would enable us to gain wide audience.
Having said that there are also a drawback of choosingThe Sun newspaper to
advertise our documentary as the stories that are published within this
newspaper are about social media and celebrities and what is ‘trending’. If we
were to choose this newspaper, many audiences may not take notice as our
documentary is not about celebrities or social news.

3. The Daily Mirror is a British national daily tabloid
newspaper which was founded in 1903.The Mirror has had
a number of owners. It was founded by Alfred
Harmsworth, who sold it to his brother Harold
Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963
the Mirror then became a part of International Publishing
Corporation. It had an average daily circulation of
1,058,488 in January 2013 which is the third largest).
The Daily Mirror was launched on 2 November 1903 by
Alfred Harmsworth as a newspaper for women, run by
women. Hence the name; he said, “I intend it to be really a
mirror of feminine life as well on it’s grave as on its lighter
sides….To be entertaining without being frivolous, and
serious without being dull”.The target audience is
working class females (mainly) and males between the
ages of 18-50.
The advantage of advertising our documentary on the
Daily Mirror is that their audience are mostly females
which meant that more females who are interested about
health and lifestyle would be encouraged to watch the
documentary.

4. The Guardian is a British national daily newspaper. Founded in 1821, it was known asThe
Manchester Guardian until 1959. From its beginnings as a local paper it has grown into a
national paper associated with a complex organisational structure and an international
multimedia and web presence. The target audience for the Guardian which is a broadsheet
newspaper is people who like more important news about the world and politics.The Guardian
only has one main image and seven articles on the front cover.This attracts a more intellectual
target audience who would me more interested in what the text says than images.The main
tendency of the sales number is to drop, as the internet has managed to attract more and more
readers, who are not as willing to pay for the publications as they used to do in the past.
The advantage of advertising our documentary onThe Guardian is that we would gain audience
that are interested, as this documentary touches on health and wellbeing. People who are most
likely to readThe Guardian are people who take their health and well being seriously. Having
said that, the disadvantage of advertising our documentary inThe Guardian is that we will
mostly gain middle class audience, thus lack on social diversity.