Bauer is the largest privately owned publisher in Europe publishing magazines in Germany, France, Spain, the UK, US and Mexico. Future is a smaller UK publisher founded in 1985 now producing over 80 magazines, 62 websites and 25 events focused on music/movies, games, technology and active interests. Future sells nearly 4 million magazines monthly and attracts over 25 million unique online visitors. Bauer was founded in 1875 and is now a worldwide publishing empire with 282 magazines in 15 countries and annual revenue of 1.79 billion Euro, mainly publishing gossip magazines and TV guides.

1. Introduction To Future and Bauer
Bauer publishing is the largest privately owned publisher
in Europe, they mainly publish in Germany, France, Spain
and the United Kingdom but additionally they publish in
the United States and Mexico.
Future are a smaller publishing company. Founded in
the UK in 1985 publishing just one magazine where
today they produce over 80 regular newsstand
magazines, 62 websites and 25 annual live events.

2. Future Publishing
Future magazines, websites and events are managed
between four portfolios: Music and Movies, Games,
Technology and Active.
Their biggest selling magazines include:
. Xbox 360 the official magazine
. Total Film
. T3
. Guitar World
. Maximum PC
Future sells nearly 4 million magazines each month and
they attract more then 25 million unique visitors.

3. Future : Priorities of growth
. Engaging prosumers: Future bases everything around their loyal
consumers, these people are passionate about their interests, be they
computer games, bikes, cars, film or photography. Their multi platform
approach reaches them in print, online and face to face.
. Strengthening commercial partnerships: Their main goal is to be the
partner of choice for companies looking to target prosumers. Based on
strong relationships they offer unique commercial opportunities to
companies engaging with a valuable demographic of committed young at
heart men.
. Profitability drives growth online: With their focus on specialist
communities, they are perfectly placed to exploit the internet. This is a
growth opportunity for the business and one that enables them to build
stronger links with their prosumer audience and their commercial partners.
Online now represents 24% of total advertising revenue.
. Focus on Basics: They have outstanding editorial quality and design
excellence, all down to the passion and expertise of their people.
. Focus on audience: Futures core audience is male, young mainly. Whether
they are reading one of the magazines or attending an event, future has a
unique insight into what makes the audience tick.

4. Bauer Publishing
The Bauer publishing group was founded in Hamburg 1875.
The Bauer publishing group has grown from its humble
beginnings as a printing house to become a worldwide
publishing empire comprising 282 magazines in 15
countries with 6,600 employees worldwide and an annual
turnover of 1.79 billion Euro.
Most of the magazines published by Bauer usually gossip
mags or TV guides. Here are some examples:
. Take A Break
. Bella
. TV Choice.
. TV Quick
. That's Life!
11 million woman read a Bauer title!

5. Bauer: Key Facts
.Bella Magazine: The majority of Bella readers are females
with an adult readership of 713,000 with the median age of
48. The target market is woman at the age from 25-44 with
children.
. Take A Break: Like Bella magazine the target audience is
woman from the age of 25-55 who are mothers. The female
readership is 2,503,000.
. That's Life! : That's life! Magazine is again a magazine for
woman with children but their target audience is a little
younger. The median age is 41.

6. Conclusion
To conclude, Bauer is a larger publishing company which producers a more well
known range of magazines but is targeted at an older more middle aged
audience. They focus more on the gossip in celebrity lives and produce a variety
of TV magazines. However the international Bauer like in the US still focus on
producing TV magazines but their is a wider range, for example they publish
teen magazines for an audience of young teenagers these are some examples:
. M.
. J-14
. Twist
. Astro
They even publish a magazine just on Zac Effron!
Future publishing has a target audience of young males or ‘Young at heart’
which make their magazines very boyish, hence the magazines focusing mainly
on PC games and Xbox gamers, although their is one magazine called ‘Girl
Gamer’ which shows that they have to not just focus on males but make the
magazines appealing to females as well.

7. Conclusion
To conclude, Bauer is a larger publishing company which producers a more well
known range of magazines but is targeted at an older more middle aged
audience. They focus more on the gossip in celebrity lives and produce a variety
of TV magazines. However the international Bauer like in the US still focus on
producing TV magazines but their is a wider range, for example they publish
teen magazines for an audience of young teenagers these are some examples:
. M.
. J-14
. Twist
. Astro
They even publish a magazine just on Zac Effron!
Future publishing has a target audience of young males or ‘Young at heart’
which make their magazines very boyish, hence the magazines focusing mainly
on PC games and Xbox gamers, although their is one magazine called ‘Girl
Gamer’ which shows that they have to not just focus on males but make the
magazines appealing to females as well.