Overview of the magazine industry
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The first magazine was published in Germany in 1663 and contained literary and philosophical works. During the 17th and 18th centuries, publishers launched various periodical publications that attracted diverse audiences including women and the elite. A 2015 UK study found that the top 3 most popular magazines based on sales were TV Choice selling over 1 million copies, What's on TV selling over 1 million copies, and Take a Break magazine selling over 600,000 copies. The genres of the top 2 magazines were TV listings, appealing to both men and women in consumer culture. Music magazine sales have declined in recent years, with magazines like Mojo, The Fly, Q, and NME all seeing double-digit percentage decreases in sales between
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Publisher research
IPC is the UK's leading consumer magazine publisher, engaging with over 26 million UK adults across print, online, mobile and events. They publish content for over 60 media brands across different genres, including fashion, TV and music. However, their involvement in music magazines is minimal, with only two publications - NME and Uncut - listed under the "Young Men" category. This suggests there is a niche for other music magazine genres to work with IPC.
Music Magazine Market Research
Classic Rock is a successful UK magazine published monthly since 1985 that focuses on rock bands from the 1960s-1990s. It has a circulation of 71,242 and targets white men aged 35-45.
The New Musical Express (NME) is a popular UK music magazine published weekly since 1952 that provides news and information on both new and classic artists. It has a circulation of 33,875 and targets males and females aged 16-30.
Metal Hammer is a monthly UK magazine focusing on heavy metal music with a circulation of 41,777 that targets males interested in the genre.
Media Publisher Research
Bauer Media publishes several popular music magazines including Mojo and Q, which both saw circulation numbers around 95,000 in recent periods. Mojo's circulation decreased slightly year-over-year but increased compared to the prior six months. This document provides circulation statistics and other information about magazines published by Bauer Media and IPC Media to evaluate them as potential publishers for a new music magazine. Bauer Media is chosen for their experience publishing similar magazines to the proposed one, while IPC has received negative press for declines in NME magazine.
Evaluation question 3
IPC creates content for over 60 media brands across various platforms including print, online, mobile, and events. They engage with over 26 million UK adults through their portfolio of magazines. While involved in various genres, their involvement in music magazines is minimal with only two brands listed. Similarly, Bauer Media owns over 300 magazines worldwide and has a UK division with magazines and radio brands, but only publishes two music magazine titles, leaving opportunities for other music magazine genres. TeamRock Media focuses on rock music content across magazines, radio, and online to meet demand not being met by other publishers, demonstrating a strong focus on the rock music genre.
Fact File on NME
NME is a weekly British music magazine with a circulation of 27,650. It was founded in 1952 and remains a prominent publication within the UK music industry, though its circulation has declined in recent years. The target readership is 16-34 year old males interested in indie and rock music. NME features new artists and bands within those genres and is distributed primarily in print form throughout the UK.
Publisher research (finished)
Bauer Media Group was founded in 1875 and is privately owned. It is headquartered in Hamburg, Germany and operates in 16 countries. Bauer Media Group publishes many women's magazines in the UK such as Bella and TVChoice. Though it owns most magazines, it only owns 2 music magazines.
IPC Media was founded in 1958 and sells over 350 million magazine copies annually. It is divided into six sections including magazines, newspapers, and books. IPC publishes magazines targeting general male and female audiences such as Marie Claire and Nuts.
The document discusses readership statistics and trends for magazines Kerrang!, NME, and Q. It finds around 60% of readers are male for these music magazines, and 83
Evaluation question 3
IPC Media is the UK's leading consumer magazine publisher, distributing content across print, online, mobile and events to 26 million UK adults. While involved in many genres, IPC has minimal involvement in music magazines, with only two listed - NME and Uncut. This presents an opportunity for other music magazine genres to partner with IPC. Bauer Media is Europe's largest privately owned publishing group, operating over 300 magazines across 15 countries as well as online, TV and radio stations. In music, Bauer publishes Q and Mojo magazines, also leaving space for other genres. TeamRock Media focuses specifically on rock music content, publishing Classic Rock and Metal Hammer magazines as well as operating a rock music radio station. As a rock-
Music Magazine Research
- EMAP is a British media company that owns 20 magazines including Drapers, Nursing Times, Retail Week and Broadcast. It aims to connect professional communities and inspire growth.
- Bauer Media Group is Europe's largest privately owned publishing group, owning over 300 magazines and various media brands in 15 countries. It has a weekly circulation of 38 million magazines.
- Time Inc. UK is a leading UK publisher that owns over 60 brands and engages with almost half of UK adults through its print magazines and digital platforms. Some of its brands include NME, Ideal Home, and Marie Claire UK.
Recommended
Publisher research
IPC is the UK's leading consumer magazine publisher, engaging with over 26 million UK adults across print, online, mobile and events. They publish content for over 60 media brands across different genres, including fashion, TV and music. However, their involvement in music magazines is minimal, with only two publications - NME and Uncut - listed under the "Young Men" category. This suggests there is a niche for other music magazine genres to work with IPC.
Music Magazine Market Research
Classic Rock is a successful UK magazine published monthly since 1985 that focuses on rock bands from the 1960s-1990s. It has a circulation of 71,242 and targets white men aged 35-45.
The New Musical Express (NME) is a popular UK music magazine published weekly since 1952 that provides news and information on both new and classic artists. It has a circulation of 33,875 and targets males and females aged 16-30.
Metal Hammer is a monthly UK magazine focusing on heavy metal music with a circulation of 41,777 that targets males interested in the genre.
Media Publisher Research
Bauer Media publishes several popular music magazines including Mojo and Q, which both saw circulation numbers around 95,000 in recent periods. Mojo's circulation decreased slightly year-over-year but increased compared to the prior six months. This document provides circulation statistics and other information about magazines published by Bauer Media and IPC Media to evaluate them as potential publishers for a new music magazine. Bauer Media is chosen for their experience publishing similar magazines to the proposed one, while IPC has received negative press for declines in NME magazine.
Evaluation question 3
IPC creates content for over 60 media brands across various platforms including print, online, mobile, and events. They engage with over 26 million UK adults through their portfolio of magazines. While involved in various genres, their involvement in music magazines is minimal with only two brands listed. Similarly, Bauer Media owns over 300 magazines worldwide and has a UK division with magazines and radio brands, but only publishes two music magazine titles, leaving opportunities for other music magazine genres. TeamRock Media focuses on rock music content across magazines, radio, and online to meet demand not being met by other publishers, demonstrating a strong focus on the rock music genre.
Fact File on NME
NME is a weekly British music magazine with a circulation of 27,650. It was founded in 1952 and remains a prominent publication within the UK music industry, though its circulation has declined in recent years. The target readership is 16-34 year old males interested in indie and rock music. NME features new artists and bands within those genres and is distributed primarily in print form throughout the UK.
Publisher research (finished)
Bauer Media Group was founded in 1875 and is privately owned. It is headquartered in Hamburg, Germany and operates in 16 countries. Bauer Media Group publishes many women's magazines in the UK such as Bella and TVChoice. Though it owns most magazines, it only owns 2 music magazines.
IPC Media was founded in 1958 and sells over 350 million magazine copies annually. It is divided into six sections including magazines, newspapers, and books. IPC publishes magazines targeting general male and female audiences such as Marie Claire and Nuts.
The document discusses readership statistics and trends for magazines Kerrang!, NME, and Q. It finds around 60% of readers are male for these music magazines, and 83
Evaluation question 3
IPC Media is the UK's leading consumer magazine publisher, distributing content across print, online, mobile and events to 26 million UK adults. While involved in many genres, IPC has minimal involvement in music magazines, with only two listed - NME and Uncut. This presents an opportunity for other music magazine genres to partner with IPC. Bauer Media is Europe's largest privately owned publishing group, operating over 300 magazines across 15 countries as well as online, TV and radio stations. In music, Bauer publishes Q and Mojo magazines, also leaving space for other genres. TeamRock Media focuses specifically on rock music content, publishing Classic Rock and Metal Hammer magazines as well as operating a rock music radio station. As a rock-
Music Magazine Research
- EMAP is a British media company that owns 20 magazines including Drapers, Nursing Times, Retail Week and Broadcast. It aims to connect professional communities and inspire growth.
- Bauer Media Group is Europe's largest privately owned publishing group, owning over 300 magazines and various media brands in 15 countries. It has a weekly circulation of 38 million magazines.
- Time Inc. UK is a leading UK publisher that owns over 60 brands and engages with almost half of UK adults through its print magazines and digital platforms. Some of its brands include NME, Ideal Home, and Marie Claire UK.
Homework 2
Bauer Media publishes Kerrang magazine along with Q and Mojo magazines, which all target a similar audience of 15-24 year olds interested in music. While Q and Mojo have mainly male readers, Kerrang has approximately equal numbers of male and female readers. Bauer Media also owns radio stations Kiss FM and Magic Radio targeted at young audiences, and publishes various other niche interest magazines for men and niche audiences similar to Kerrang's readership.
Market Research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It caters to a readership that spends hundreds of millions per year on music and fashion, with over a third attending 10+ concerts per year. NME magazine has a paid circulation of 15,830 and unpaid circulation of 300,000, with a median reader age of 23 years old. Q magazine reaches over 50,000 in print circulation and provides an interactive digital edition with music videos and playlists to enhance the reading experience for its average 34-year old audience that is mostly employed.
Media distribute
Bauer Media and IPC Media are two potential media institutions that could distribute an indie music magazine. Bauer Media distributes well-known magazines like Q and Kerrang and would help shine a light on a new indie magazine through proximity. However, IPC Media, which owns dying magazines like NME and Uncut, might struggle to successfully launch another music magazine. Ultimately, Bauer Media is identified as the best choice because of its international reach, experience distributing a similar magazine in Q, and ability to help improve the new magazine.
Initial magazine research
Look magazine is a high-street fashion magazine aimed at young women from working-class backgrounds. It focuses on affordable high-street fashion trends, celebrity styles, and shopping deals. Though not explicitly advertised as such, it combines elements of fashion and gossip coverage to appeal to its target audience's interests in celebrity culture. It is published by Time Inc. UK, a large media company, and priced at £1.50 to be accessible to its intended readers seeking bargain fashion options.
institution research
The document discusses the history and operations of three major publishing houses:
TimeIncUk was formed through a series of mergers in the 1960s and focuses on magazines related to homes, fashion, and music. It engages over 26 million UK adults, mostly women.
Future PLC was founded in 1985 publishing video game and automotive magazines, targeting mostly male audiences between 21-44. It has over 52 million online users and sells 13 million printed copies annually.
Bauer Media Group has been publishing for 138 years across 15 countries. With over 300 magazines, it employs around 6,400 people and has a variety of titles targeting audiences of all ages.
Question 3
Bauer Media would be a suitable distributor for the music magazine. Bauer is Europe's largest privately owned publishing group that distributes over 300 magazines across 15 countries, including music magazines like MOJO and KERRANG!. While Bauer's current magazines may not directly compete, they explore popular music culture similarly. Bauer understands their target audiences and uses in-depth research to effectively market their media products. Distributing through Bauer could help attract and engage the magazine's target young adult audience.
Drafting newspaper advert - (broadcasting)
The Sun is a daily tabloid newspaper published in the UK and Ireland. It was first published in 1964 and targets readers aged 15-44, especially men. While it has a large readership, its stories focus on celebrities and social media, so an advertisement for a documentary may not get noticed.
The Daily Mirror is a daily tabloid founded in 1903 that targets working class males and females aged 18-50. Advertising a health documentary in it could reach females interested in health and lifestyle issues.
The Guardian is a UK national broadsheet newspaper founded in 1821 that targets more intellectual readers interested in world and political news. While people likely to read it take health seriously, advertising a documentary there may lack social diversity by mostly
Guardian why are we so hard on our music press
The document discusses the state of the British music press and magazines. It notes that while publications frequently argue over which was better in the past, the current market features many competing magazines, websites, and short attention spans. Mainstream publications now also cover music. The document discusses prominent weekly and monthly magazines that take different approaches to music coverage and notes specialist magazines focused on genres like rock, dance, and hip-hop. It acknowledges magazines with independent origins and short lifespans in the industry before concluding the UK has the best music press thanks to its free-spirited and passionate writing.
Media
Bauer Media Group would be the most likely publisher for the author's music magazine called Fusion. Bauer already publishes two leading UK music magazines, Q and Kerrang, which have audiences that align with Fusion's target of a young, teenage demographic interested in both local and mainstream rock music. While Wenner Media publishes Rolling Stone, their audience is older than Fusion's target and the magazine has a more professional, adult atmosphere that may not appeal to younger readers. Bauer is therefore a better fit as they have experience targeting alternative, young audiences.
TASK 7
Bauer Media would be an appropriate publisher for the author's music magazine. As a large, international media company, Bauer Media publishes over 300 magazines across 15 countries. Specifically, Bauer Media publishes Q Magazine, a popular music magazine targeted towards passionate music fans. Q Magazine has a similar 75% male, 25% female audience breakdown to the author's intended magazine. The author also feels Q Magazine effectively captures the struggles artists face keeping their career on track through its photography and language.
Market research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It reaches a target audience that spends over £1 billion per year on music and fashion. Sonic Publishing, its parent company, also publishes magazines like DIY and The 405.
NME magazine has a paid circulation of 15,830 with an unpaid circulation of 300,000. Its readership is 325,000 who are primarily young men interested in music and films. NME readers engage with the magazine's content across both print and digital platforms.
Q magazine, published by Bauer Media Group, has a circulation of 52,781. Its typical reader is 34 years old and professionally employed.
Magazine industry
The magazine industry is facing declines in print circulation due to new technologies that allow consumers to access magazine content online. The earliest magazines date back to the 17th century in Germany and the UK. Today, there are over 8,000 magazine titles published in the UK alone, with the top selling magazines being TV listings magazines and women's weeklies. While print circulation continues to decline year-over-year, magazines are adapting by making their content available online as digital readership grows. The impact of new technologies is both challenging the traditional print magazine model but also keeping magazines relevant for modern media consumers.
Publishing (magazines)
The UK magazine publishing industry produces and distributes magazines in print or digital formats aimed at individuals, tradespeople and professionals. Major magazine publishers in the UK include Bauer Media Group, which owns Heat magazine, Northern & Shell, which owns OK! Magazine, and PC Media Ltd, which owns NME magazine. Magazines have expanded their presence across multiple platforms like websites, mobile apps and TV channels to reach wider audiences, giving people more convenient access to read magazines anytime, anywhere.
Research on existing music magazine
Rolling Stone magazine was founded in 1967 in San Francisco by Jann Wenner and Ralph J. Gleason. It focused on music coverage and political journalism by Hunter S. Thompson. In the 1990s, it shifted formats to appeal to younger audiences interested in pop culture. It has since resumed its mix of political and music stories while expanding coverage to include finance. The target audience is adults aged 18 to 30, who are 60% male and 40% female.
Research on existing music magazine
Rolling Stone magazine was founded in 1967 in San Francisco by Jann Wenner and Ralph J. Gleason. It focused on music coverage and political journalism by Hunter S. Thompson. In the 1990s, it shifted formats to appeal to younger audiences interested in pop culture. It has since resumed its mix of political and music stories, while expanding coverage to include finance. The target audience is adults aged 18 to 30, who are 60% male and 40% female.
Pop Music Magazine Research
Pop music originated in the 1920s from the term "popular" music. It is a diverse genre that can include elements of rock, country, dance, and urban music. Pop uses catchy choruses, melodic tunes, and hooks. The target audience is typically younger generations, especially teenage girls who see musicians as idols. Female singers have influenced the industry and audience. Pop is most popular among youth through radio, TV, and social media promotion. Key pop magazines like Billboard, Q Magazine, and Vibe target audiences from 14-35 years old with coverage of artists and genres like pop, hip hop, and R&B.
Media publishers
- IPC Media would be the best publisher for the proposed new punk rock music magazine "Download" as they already publish similar magazines like NME but none focused on punk rock.
- "Download" would appeal to 15+ year olds interested in punk rock music with recurring articles, band features, concert listings, and competitions.
- The pitch proposes biweekly issues sold for £2.99 in stores and online to effectively reach the target audience. Advertising would promote the first issue with both popular and up-and-coming punk bands.
Tommy Crossley Unit 13
Q Magazine is a monthly music magazine published in the UK by Bauer Media. It has a circulation of around 44,000 and focuses on reporting on new music, artist interviews, and concert reviews. As the largest magazine publisher in the UK, Bauer Media and its magazines like Q face competition from other major publishers including IPC Media, which publishes NME, and Wenner Media, which publishes Rolling Stone. Q targets a readership that is interested in rock and pop music, primarily younger audiences aged 16-21. The magazine maintains a consistent layout with the Q logo and taglines on the cover and uses of colors, images, and fonts internally.
l01- Analysing media products and audiences
Bauer Media is a large European media company that owns over 600 magazines. Q magazine is a popular music magazine published in the UK since 1986. It focuses on genres like hip hop and rap. The document discusses Q magazine's ownership, target audience, competitors, production process, and use of technology and social media to promote the brand. It aims to keep readers informed about new music and albums through informative articles and profiles of popular artists.
Music magazine institutions research
Bauer Media Group is a large European media company based in Germany with over 600 magazines and 50 radio/TV stations. One of their popular music magazines is Kerrang!, which focuses on rock music and has a target audience of 15-24 year olds, appealing to both males and females but more so males. Heat is one of their gossip magazines aimed at females ages 16-25.
Time Inc. is a large American publishing company known for magazines like Sports Illustrated and Entertainment Weekly. Their music-focused magazine NME targets mainly 17-30 year old males interested in rock, alternative and indie music. TVTimes is one of their television listings magazines in the UK known for access to television actors.
Tommy Crossley Unit 1
Bauer Media Group is a large European publishing company that produces over 600 magazines. One of their magazines is Q Magazine, a monthly music magazine founded in 1986 that currently has a circulation of around 44,000. Bauer owns many other magazines, radio stations, and television brands. They use various technologies, like social media and websites, to advertise their products. Some of Bauer's main competitors in the music magazine space include IPC Media, which produces NME, and Wenner Media, which produces Rolling Stone. Q Magazine does cover deconstructions and analyses audience data to understand how to position itself in the market.
Unit 13-l01
The document discusses a print-based music magazine called Q Magazine published in the UK. It provides details on the magazine's purpose, target audience, content, and ownership structure. Q Magazine aims to inform readers about new music and artists. It targets 12-50 year olds and covers a wide range of music genres. The magazine includes features on artists, reader mail, and a top albums list. It is published monthly in the UK by Bauer Media, a large European media company.
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Homework 2
Bauer Media publishes Kerrang magazine along with Q and Mojo magazines, which all target a similar audience of 15-24 year olds interested in music. While Q and Mojo have mainly male readers, Kerrang has approximately equal numbers of male and female readers. Bauer Media also owns radio stations Kiss FM and Magic Radio targeted at young audiences, and publishes various other niche interest magazines for men and niche audiences similar to Kerrang's readership.
Market Research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It caters to a readership that spends hundreds of millions per year on music and fashion, with over a third attending 10+ concerts per year. NME magazine has a paid circulation of 15,830 and unpaid circulation of 300,000, with a median reader age of 23 years old. Q magazine reaches over 50,000 in print circulation and provides an interactive digital edition with music videos and playlists to enhance the reading experience for its average 34-year old audience that is mostly employed.
Media distribute
Bauer Media and IPC Media are two potential media institutions that could distribute an indie music magazine. Bauer Media distributes well-known magazines like Q and Kerrang and would help shine a light on a new indie magazine through proximity. However, IPC Media, which owns dying magazines like NME and Uncut, might struggle to successfully launch another music magazine. Ultimately, Bauer Media is identified as the best choice because of its international reach, experience distributing a similar magazine in Q, and ability to help improve the new magazine.
Initial magazine research
Look magazine is a high-street fashion magazine aimed at young women from working-class backgrounds. It focuses on affordable high-street fashion trends, celebrity styles, and shopping deals. Though not explicitly advertised as such, it combines elements of fashion and gossip coverage to appeal to its target audience's interests in celebrity culture. It is published by Time Inc. UK, a large media company, and priced at £1.50 to be accessible to its intended readers seeking bargain fashion options.
institution research
The document discusses the history and operations of three major publishing houses:
TimeIncUk was formed through a series of mergers in the 1960s and focuses on magazines related to homes, fashion, and music. It engages over 26 million UK adults, mostly women.
Future PLC was founded in 1985 publishing video game and automotive magazines, targeting mostly male audiences between 21-44. It has over 52 million online users and sells 13 million printed copies annually.
Bauer Media Group has been publishing for 138 years across 15 countries. With over 300 magazines, it employs around 6,400 people and has a variety of titles targeting audiences of all ages.
Question 3
Bauer Media would be a suitable distributor for the music magazine. Bauer is Europe's largest privately owned publishing group that distributes over 300 magazines across 15 countries, including music magazines like MOJO and KERRANG!. While Bauer's current magazines may not directly compete, they explore popular music culture similarly. Bauer understands their target audiences and uses in-depth research to effectively market their media products. Distributing through Bauer could help attract and engage the magazine's target young adult audience.
Drafting newspaper advert - (broadcasting)
The Sun is a daily tabloid newspaper published in the UK and Ireland. It was first published in 1964 and targets readers aged 15-44, especially men. While it has a large readership, its stories focus on celebrities and social media, so an advertisement for a documentary may not get noticed.
The Daily Mirror is a daily tabloid founded in 1903 that targets working class males and females aged 18-50. Advertising a health documentary in it could reach females interested in health and lifestyle issues.
The Guardian is a UK national broadsheet newspaper founded in 1821 that targets more intellectual readers interested in world and political news. While people likely to read it take health seriously, advertising a documentary there may lack social diversity by mostly
Guardian why are we so hard on our music press
The document discusses the state of the British music press and magazines. It notes that while publications frequently argue over which was better in the past, the current market features many competing magazines, websites, and short attention spans. Mainstream publications now also cover music. The document discusses prominent weekly and monthly magazines that take different approaches to music coverage and notes specialist magazines focused on genres like rock, dance, and hip-hop. It acknowledges magazines with independent origins and short lifespans in the industry before concluding the UK has the best music press thanks to its free-spirited and passionate writing.
Media
Bauer Media Group would be the most likely publisher for the author's music magazine called Fusion. Bauer already publishes two leading UK music magazines, Q and Kerrang, which have audiences that align with Fusion's target of a young, teenage demographic interested in both local and mainstream rock music. While Wenner Media publishes Rolling Stone, their audience is older than Fusion's target and the magazine has a more professional, adult atmosphere that may not appeal to younger readers. Bauer is therefore a better fit as they have experience targeting alternative, young audiences.
TASK 7
Bauer Media would be an appropriate publisher for the author's music magazine. As a large, international media company, Bauer Media publishes over 300 magazines across 15 countries. Specifically, Bauer Media publishes Q Magazine, a popular music magazine targeted towards passionate music fans. Q Magazine has a similar 75% male, 25% female audience breakdown to the author's intended magazine. The author also feels Q Magazine effectively captures the struggles artists face keeping their career on track through its photography and language.
Market research
Rock Sound magazine has over 1.3 million total brand audience across its print, online, mobile, and social media platforms. It reaches a target audience that spends over £1 billion per year on music and fashion. Sonic Publishing, its parent company, also publishes magazines like DIY and The 405.
NME magazine has a paid circulation of 15,830 with an unpaid circulation of 300,000. Its readership is 325,000 who are primarily young men interested in music and films. NME readers engage with the magazine's content across both print and digital platforms.
Q magazine, published by Bauer Media Group, has a circulation of 52,781. Its typical reader is 34 years old and professionally employed.
Magazine industry
The magazine industry is facing declines in print circulation due to new technologies that allow consumers to access magazine content online. The earliest magazines date back to the 17th century in Germany and the UK. Today, there are over 8,000 magazine titles published in the UK alone, with the top selling magazines being TV listings magazines and women's weeklies. While print circulation continues to decline year-over-year, magazines are adapting by making their content available online as digital readership grows. The impact of new technologies is both challenging the traditional print magazine model but also keeping magazines relevant for modern media consumers.
Publishing (magazines)
The UK magazine publishing industry produces and distributes magazines in print or digital formats aimed at individuals, tradespeople and professionals. Major magazine publishers in the UK include Bauer Media Group, which owns Heat magazine, Northern & Shell, which owns OK! Magazine, and PC Media Ltd, which owns NME magazine. Magazines have expanded their presence across multiple platforms like websites, mobile apps and TV channels to reach wider audiences, giving people more convenient access to read magazines anytime, anywhere.
Research on existing music magazine
Rolling Stone magazine was founded in 1967 in San Francisco by Jann Wenner and Ralph J. Gleason. It focused on music coverage and political journalism by Hunter S. Thompson. In the 1990s, it shifted formats to appeal to younger audiences interested in pop culture. It has since resumed its mix of political and music stories while expanding coverage to include finance. The target audience is adults aged 18 to 30, who are 60% male and 40% female.
Research on existing music magazine
Rolling Stone magazine was founded in 1967 in San Francisco by Jann Wenner and Ralph J. Gleason. It focused on music coverage and political journalism by Hunter S. Thompson. In the 1990s, it shifted formats to appeal to younger audiences interested in pop culture. It has since resumed its mix of political and music stories, while expanding coverage to include finance. The target audience is adults aged 18 to 30, who are 60% male and 40% female.
Pop Music Magazine Research
Pop music originated in the 1920s from the term "popular" music. It is a diverse genre that can include elements of rock, country, dance, and urban music. Pop uses catchy choruses, melodic tunes, and hooks. The target audience is typically younger generations, especially teenage girls who see musicians as idols. Female singers have influenced the industry and audience. Pop is most popular among youth through radio, TV, and social media promotion. Key pop magazines like Billboard, Q Magazine, and Vibe target audiences from 14-35 years old with coverage of artists and genres like pop, hip hop, and R&B.
Media publishers
- IPC Media would be the best publisher for the proposed new punk rock music magazine "Download" as they already publish similar magazines like NME but none focused on punk rock.
- "Download" would appeal to 15+ year olds interested in punk rock music with recurring articles, band features, concert listings, and competitions.
- The pitch proposes biweekly issues sold for £2.99 in stores and online to effectively reach the target audience. Advertising would promote the first issue with both popular and up-and-coming punk bands.
What's hot (17)
Similar to Overview of the magazine industry
Tommy Crossley Unit 13
Q Magazine is a monthly music magazine published in the UK by Bauer Media. It has a circulation of around 44,000 and focuses on reporting on new music, artist interviews, and concert reviews. As the largest magazine publisher in the UK, Bauer Media and its magazines like Q face competition from other major publishers including IPC Media, which publishes NME, and Wenner Media, which publishes Rolling Stone. Q targets a readership that is interested in rock and pop music, primarily younger audiences aged 16-21. The magazine maintains a consistent layout with the Q logo and taglines on the cover and uses of colors, images, and fonts internally.
l01- Analysing media products and audiences
Bauer Media is a large European media company that owns over 600 magazines. Q magazine is a popular music magazine published in the UK since 1986. It focuses on genres like hip hop and rap. The document discusses Q magazine's ownership, target audience, competitors, production process, and use of technology and social media to promote the brand. It aims to keep readers informed about new music and albums through informative articles and profiles of popular artists.
Music magazine institutions research
Bauer Media Group is a large European media company based in Germany with over 600 magazines and 50 radio/TV stations. One of their popular music magazines is Kerrang!, which focuses on rock music and has a target audience of 15-24 year olds, appealing to both males and females but more so males. Heat is one of their gossip magazines aimed at females ages 16-25.
Time Inc. is a large American publishing company known for magazines like Sports Illustrated and Entertainment Weekly. Their music-focused magazine NME targets mainly 17-30 year old males interested in rock, alternative and indie music. TVTimes is one of their television listings magazines in the UK known for access to television actors.
Tommy Crossley Unit 1
Bauer Media Group is a large European publishing company that produces over 600 magazines. One of their magazines is Q Magazine, a monthly music magazine founded in 1986 that currently has a circulation of around 44,000. Bauer owns many other magazines, radio stations, and television brands. They use various technologies, like social media and websites, to advertise their products. Some of Bauer's main competitors in the music magazine space include IPC Media, which produces NME, and Wenner Media, which produces Rolling Stone. Q Magazine does cover deconstructions and analyses audience data to understand how to position itself in the market.
Unit 13-l01
The document discusses a print-based music magazine called Q Magazine published in the UK. It provides details on the magazine's purpose, target audience, content, and ownership structure. Q Magazine aims to inform readers about new music and artists. It targets 12-50 year olds and covers a wide range of music genres. The magazine includes features on artists, reader mail, and a top albums list. It is published monthly in the UK by Bauer Media, a large European media company.
Tommy Crossley Unit 1
The document provides information about Q Magazine, a monthly music magazine published in the UK by Bauer Media Group. Some key details:
- Q Magazine was founded in 1986 and has a circulation of around 44,000. It covers new music, compilations, and concert reviews.
- Bauer Media Group is a large European publishing company that produces over 600 magazines. They employ over 11,000 people across 17 countries.
- As the largest media company in the UK, Bauer Media and its magazines like Q dominate their markets in terms of circulation compared to competitors like IPC Media and Wenner Media.
Ipc research
The document discusses the types of magazines and target audiences that IPC, a publishing company, has been associated with over the years. It notes that IPC initially targeted middle class men with newspapers in the early 1800s and later launched women's magazines. It launched the first music magazine, Musical Express, in the 1950s. By the late 1960s, IPC was publishing a wide variety of magazine genres including music, women's, sports and special interest magazines targeting various classes, ages, and genders.
Institutional research a2
Bauer Media is a multimedia company based in Germany that produces magazines targeted at both mainstream and niche audiences in over 10 countries. Some of its mainstream magazines include Kerrang!, Empire and Q, while its niche magazines cover topics like fishing and golf. Bauer Media owns magazines and radio media, including Australia's largest magazine publisher ACP Magazines. It has a diverse audience of over 19 million consumers per week across its brands.
1. Institutions Powerpoint
IPC Media is one of the leading publishers in the UK, producing over 60 media brands and reaching over 26 million UK adults through print and digital platforms. Their publishing divisions include music, with their most popular being NME, a mainstream magazine targeting young people interested in indie rock music.
Bauer Media is the largest privately owned publisher in Europe, producing 282 magazines across 15 countries. They are leaders in both magazines and radio, with stations like Kiss targeting younger audiences.
EMAP focuses on business-to-business publishing and organizing conferences and events. Their main music magazine was Smash Hits, targeting young teenage girls interested in pop music and culture.
Institutions
Bauer Media Group is a large European media company founded in 1875 in Germany that owns a portfolio of magazines, digital products, radio and TV stations across the world. It owns two major UK music magazines, Q and Mojo, with Q selling on average 52,700 copies per month and Mojo selling 94,600. Bauer has been family-owned and managed for five generations and expanded its UK operations through acquisitions.
Music magazine institutions
Bauer Media is a large, privately owned UK-based media group that publishes over 300 magazines across 15 countries. It owns several well-known mainstream magazines, including Grazia and Kerrang, aimed at women and music fans respectively. While Bauer Media produces magazines in a wide variety of genres, it does not currently have a dance or club-focused magazine. The author therefore believes Bauer Media would be a good potential publisher for their proposed dance music magazine, as it could help expand the company's offerings into a new niche genre.
Music Magazine Instituitions Research.
Bauer is a large German media group that owns over 600 magazines, 400 digital products, and 50 radio and TV stations worldwide. Some of their well-known magazine publications include Closer, Kerrang, and Women's Weekly. Future PLC is a smaller UK-based media company that publishes over 30 magazines focused on topics like video games, technology, films, photography, and sports. Their magazines include Guitarist, Edge, and Fast Cars. Both companies have histories dating back to the 1950s and have expanded their magazine offerings and moved into digital media and radio over the decades.
Publishing research
IPC Media publishes several magazines including NME, which focuses on music. NME was originally a newspaper that transitioned to a magazine format, and was the first British publication to include music singles charts. It has both print and digital readers, who are primarily male aged 15-34.
Bauer Media publishes magazines like Kerrang! and Mojo that also focus on music. Kerrang! began as a rock music supplement and now has over 345,000 readers, most commonly aged 15-24. Mojo covers classic rock and newer artists, and has a wider audience from 15-54 years old.
The document analyzes publishers and magazines focused on music content to help decide which company to work with for
Media introduction work (magazine publishers )
Comparing a leading publishing company with a smaller publishing company and researching their publications.
Market Research
Mojo aims to provide in-depth information and opinions on music to educate its audience. It has a readership of 218,000 people with a median age of 37. Mojo's typical reader appreciates various music genres, has money to spend on music, and uses their music knowledge in social situations. Most of Mojo's audience is classified as ABC1, making them attractive to advertisers. Mojo uses various media platforms to reach more people.
Unit 13_
- Kerrang! is a British weekly rock music magazine published since 1981 by Bauer Media Group.
- It promotes rock music genres to its primary audience of 15-24 year olds.
- Bauer Media is a large European publisher owning over 600 magazines. Their slogan "We Think Popular" reflects their focus on popular media brands.
Unit 13_
- Kerrang! is a British weekly rock music magazine published since 1981 by Bauer Media Group.
- It promotes rock music genres to its primary audience of 15-24 year olds.
- Bauer Media is a large European publisher owning over 600 magazines. Their slogan "We Think Popular" reflects their focus on popular media brands.
Unit 1 media powerpoint
Q Magazine is a monthly music magazine published in the UK since 1986. It is currently owned by Bauer Media Group, Europe's largest privately-owned media company. The magazine focuses on promoting new and upcoming artists as well as providing exclusive interviews. It targets readers over 25 years old. The magazine aims to connect deeply with readers through revealing details about artists and their music. It publishes articles on indie and alternative music.
The document provides an in-depth analysis of Q Magazine, including its ownership structure, target audience, competitors, and regulatory issues. It analyzes various elements of the magazine such as its front cover, contents page, double-page spread, and website. The analysis examines the magazine's genre, brand, purpose
Institutional research
Bauer Media is a multimedia company based in Germany that produces magazines targeted at mainstream and niche audiences in over 10 countries. Some of its mainstream magazines include Kerrang!, Empire, and Q, while its niche magazines cover topics like fishing and golf. It aims to target all demographics through its variety of magazine offerings. Empire magazine is one of Bauer Media's publications targeted towards younger male audiences interested in music and entertainment.
Market research
This document provides summaries of various music magazines and their target audiences:
- Q Magazine targets older music buyers aged 34 and focuses on modern music. Bauer Media Group also publishes Mojo and Kerrang.
- NME magazine targets men aged 17-30 with rock, alternative and indie music news. Published weekly with over 7 million online views per month. Time Inc. UK also publishes Uncut.
- Top Of The Pops magazine supplements the TV show (cancelled in 2006) and is published monthly by Immediate Media Company.
- We Love Pop magazine targets girls aged 10-15 with a focus on music, celebrities, fashion and gossip. Published by Egmont who are the leading children's
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Overview of the magazine industry
- 1. Megan Hall include sponsoring a variety of events, such as Q sponsored Glastonbury festival, launching social media websites, television channels and shows, radio, etc. Overview of the Magazine Industry The first magazine, which was known as ‘first publication’, was the German ‘Erbauliche Monaths Unterredungen’, published in the year 1663. The magazine contained literary and philosophical editions and after it was released several other magazines were launched which portrayed very similar topics, it is stated that the first magazines were intended for an intellectual audience, of an mature age, presumably male dominated due to the time period being in a patriarchal society, and men were viewed as intellectually superior. During the 17th and 18th centuries, publishers founded several different types of periodicals, this meant the magazine industry obtained a diverse audiences, including the elite and women. In the year 2015, there was a study to discover the most popular and diverse magazine in modern society. The study was taken by the sales in the UK and Ireland according to ABC statistics of February, 2015. The third most popular magazine in the statistic is ‘Take a Break’ magazine which sold ‘602,674’ copies, the genre of this magazine is ‘women’s weeklies’, and by the title it is evident that the main target audience in this magazine would be women aged 25+. The second most popular magazine according to UK and Ireland Statistics, is ‘What’s on TV’ selling ‘1,010,798’, and the top selling magazine is ‘TV Choice’ selling ‘1,276,045’ Newsstand single copies, 2015. The genre of both magazines is TV listings, this is due to our culture as a western society it is important to own and watch the television, both men and women will be buying copies as both men and women are part of a consumer culture. In regards to Music Magazines, the top three most popular magazines include, Billboard Magazine publishing 50 issues per year, the Rolling stone magazine publishing 26 issues per year, and the top music magazine according to ‘allyoucanread.com’ statistics is Entertainment Weekly publishing 52 issues a year. The most recent study on music magazine statists from ‘Pressgate.co.uk’ (2013), it is clear to see the harmful effects which have taken place on the Music Magazine Industry. Mojo magazine sales went down by 6.8%, The Fly down by 34.9% Q magazine decreasing by 8.7% Kerrang down by 6.5% of sales, and New Musical Express down by 16.4%. The average money of a music magazine is under £5, however this varies from magazine to magazine. The demand of magazines in general is considered high, therefore advertisers are more than willing to spend approx. $500 up to $20,000, depending on the size and whether the publication is local or global, to buy the inside front cover of some national magazines can cost as much as $500,000. Magazine advertising can offer brands a return of investment of 130%, making it one of the most rewarding media channels for businesses. Colours used in the advertisement affect the cost of the ad too. The prices of magazine are rising, which is most probably caused by the high fees involved with printing/making the magazines. The magazine industry is changing due to modern technology including applications on our phones and the internet where you can receive the information for free. The industry is changing and magazines are trying to diversify and continue their brand as stable. This may