The document summarizes lessons learned from product managing "Jester", a new content ingestion platform. The key learnings include having a clear product vision focused on a single metric, such as average ingestion time. It is important to focus on problems rather than features and collaborate early and often with all teams. Assumptions should be tested and debates should focus on options rather than personal opinions.

1. My lessons learned
from developing
“JESTER”
My lessons learned from product managing “Jester”, a
new content ingestion platform for 7digital
Marc Abraham - former Lead Product Manager at 7digital
Thursday, 21 November 13

2. Outline
Problems, not features
Product vision & One Single Metric
Collaborate as much as possible
(whilst keeping it lean)
Get assumptions out in the open
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3. Setting the stage
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4. Problem: expectations
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5. Problem: expectations
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6. Learnings
A clear product vision: fullyautomated & transparent ingestion
One Single Metric That Matters:
average end-to-end ingestion time (5
days)
Problems, not features: don’t get
bogged down into feature backlogs
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7. The team
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8. Problem: dev vs ux
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9. Learnings
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10. Learnings
Collaborate! as early & often as
possible (and the product person can
facilitate)
Act on testable assumptions:
measure impact on concrete ‘value
drivers’
Feisty debates are good! but have
them around options or assumptions
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11. Proudest moment
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12. Outcomes
End-to-end ingestion time: 2 days
Accurate metadata (“DDEX”)
More transparency and automation
Scalable product, immediate benefits
Clarity on next steps
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13. What would I change?
Get the UX person involved earlier
Focus on “value” more
Use ‘single metric’ to challenge
distractions and to argue impact
Collaborate more with other dev teams
Thursday, 21 November 13

14. Related links
http://www.svpg.com/the-end-of-requirements/
http://www.slideshare.net/EpicenterUSA/dtal-template-empathy-map-andproblem-statement
http://practicetrumpstheory.com/2012/02/why-lean-canvas/
http://www.agileproductdesign.com/blog/the_new_backlog.html
http://marcabraham.wordpress.com/2013/05/03/book-review-lean-analytics/
http://www.jeffgothelf.com/blog/building-in-house-innovation-teams-smallcollocated-dedicated-self-sufficient/
http://marcabraham.wordpress.com/2013/04/05/book-review-lean-ux/
http://www.youtube.com/watch?v=I9hqu3-HmkM
Thursday, 21 November 13

15. Thanks!
marcabrahamlondon@gmail.com
@MAA1 and
http://marcabraham.wordpress.com/
Thursday, 21 November 13