Delight 2012 | Nordstrom Innovation Lab

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The Innovation Lab within Nordstrom shares a unique methodology used within their group to uncover new ways of delighting customers. Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference

Business

Delight 2012
October 18, 2012
Portland, Oregon

Three stories
risky
business
idea
mvp
which is
more scary?
21 3

One year ago
weekly
experiment
new idea
each week
pitch it for cash or
pitch it to the trash

action
build to think build to learn build to test

proto-
typing
Field Testing
Concierge
Paper
Body Storm
Tape &
cardboard

lean
Go Leaner
Plan Metrics
Be Imperfect

number of
days since
leaving
the lab
osha

retro
reﬂect
by yourself
share with
one other
share with
another pair
21 4

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