"The Product Manager Is Your Best Friend" (Shift 2018)
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Explaining about the role of a product manager and how product managers and developers can best collaborate to create great products.
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"The Product Manager Is Your Best Friend" (Shift 2018)
- 1. “The Product Manager Is Your Best Friend” Marc Abraham @MAA1 marcabraham.com
- 3. My developers are absolutely useless They only play on the PlayStation during work hours and do geeky stuff that no one cares about.
- 4. I’ve got this, don’t worry about it... You’re a rockstar!
- 9. Engineers are the enemy
- 10. Product people are a waste of space Engineers are the enemy
- 11. Even if we’re not best friends, we need to be on the same team to create great products!!
- 12. Business UXTech Martin Eriksson ‘What, Exactly, Is a Product Manager?’ 2015
- 21. Meet Laura
- 22. Lets just chill here. Why What How Solve
- 24. Love the Problem, Not Your Solution “Love the problem, not the solution.” Ash Maurya
- 25. Problem StatementLaura Laura, who runs a global corporation wants to find a way to have meetings in Tokyo and London on the same day so that she can keep her travel time to a minimum.
- 26. Go on... Here’s a story that will surprise you... I was working closely with colleagues across 3 different continents. Travelling to different offices got increasingly frustrating and draining. When I wasn’t travelling, I had no energy to be with my colleagues in my own office! I discovered “VoiceAway” (a voice-based video conference system), which made it easy to arrange and connect with my colleagues whenever, wherever. No more frustrations about the constant travelling and failing video-conferencing systems!!! I feel so much more engaged with my team now!
- 27. ? Busy professionals are pressured for time They work in global organisations They need to speak to people to understand what’s happening to make business decisions Travelling costs time and money They can only be in one place at once The 5 Whys ? ? ? ?
- 29. Tired from longhaul to Tokyo #privateplane + Laura What
- 30. This supersonic plane is sweeeeet #BOOM + Laura What
- 31. Woke up in my bed + so did they!! #VoiceAway Laura What
- 32. The Product Manager can come with the seed of an idea... ...with potential solutions to explore ...they tell the product and customer story ...and get people thinking What
- 34. We need a swing. Let me know what you all think
- 35. The solution will come in week 3 #planvsreality
- 37. Ryan Shriver ‘Mobius for designers’ 2014
- 39. What were they thinking?!?!
- 43. Add an additional slide after this, based on real personal example: a visual of a certificate type document which we used to have on the wall in one of my previous companies: “If something goes wrong, blame Marc Abraham” (followed by my signature) M.abraham If anything goes wrong, blame Marc...
- 44. Marc, stop working on the engine NOW! Work on the plane interior instead
- 45. Marc, stop working on the engine NOW! Work on the plane interior instead Of course, Mr CEO.
- 46. Marc, stop working on the engine NOW! Work on the plane interior instead I’ll tell everyone to bend over backwards and change now.... how quick, sir? Of course, Mr CEO.
- 47. I ain’t get time for your jibba jabba
- 49. More delay. Should have started small!
- 51. The Product Manager can support engineers when implementing the solution and... ...ask (stupid) questions ...agree on features to (not) include ...act as a shield for the team ...make tough tradeoff decisions How
- 53. Hasn’t she grown up! 2016
- 55. What else can we use bubble wrap for?!?!
- 56. Keep measuring and act accordingly
- 57. Are you adding features... just for the sake of it?!?
- 58. The Product Manager continues to champion... ...continuous learning ...the customer ...continuous product improvement (or not) Solve
- 61. Marc Abraham MyProductManagementToolkitmarcabraham Tools and Techniques To Become an Outstanding Product Manager A few years ago, Marc Abraham, an experienced Product Manager, started sharing his tools, techniques and ‘lessons learned’ in the form of a series of blog posts. This hugely popular series has now been turned into “My Product Management Toolkit”. Written in a personal and practical style, the book contains a set of hands-on guides offering approaches to all aspects of the product life cycle. This invaluable handbook is a must for Product Managers looking to expand their repertoire and offers a set of go-to tools that will ensure product professionals keep building products that customers love. www.marcabraham.com An invaluable introduction to the world of product management Marc Abraham is an experienced product management practitioner, who has worked for a large number of successful digital organisations, from startups to more established businesses. Having begun his professional career as a Corporate Lawyer, Marc took up blogging as a way of discovering more about the digital ecosystem and ultimately as a way of breaking into it. He writes and speaks about his lessons learned, encouraging product managers to retain curiosity and pursue a journey of continuous learning. UK £XX USA $XX PMToolkit cover.indd 28-30 18/01/2018 08:50 Marc Abraham @MAA1 marcabraham.com