What can we learn from the facts and fictions in product management books?! In this presentation, Marc talks about how we can distill valuable learnings from product management books, whilst creating our own story and toolkit.

1. MARC ABRAHAM @MAA1
FACTVSFICTION
*images courtesy of https://unsplash.com/

6. I’MNOTAREALPRODUCTMANAGER

7. Fact vs Fiction
Product Mindset
The Book of You
OUTLINE

8. FACTVSFICTION
Take the books
Compare with your reality
What do you notice?

9. *@josephtpearson

10. “THESUCCESSFULPRODUCTMANAGER
MUSTBETHEVERYBEST VERSION
OFSMART,CREATIVEANDPERSISTENT”

11. “THEPRODUCT-LEDORGANISATIONISCHARACTERISEDBYACULTURETHAT
UNDERSTANDSANDORGANISESAROUNDOUTCOMESOVEROUTCOMES”

13. “WITHAPURELYDATADRIVENAPPROACH,IT’SDATA
THATDETERMINE THEFATE OFAPRODUCT”

14. *@jonnysplsh

16. PRODUCTMINDSET
Customer
Clarity
Curiosity
Creativity

18. Phyllis Njoroge
Jason Knight
Becca Vibert
Randeep Sidhu
Jason Knight
Rati Zvirawa
Julia Godinho Jeroen Jonker Roelants
David Atkinson

20. *@amyhirschi

21. CUSTOMER
Product Management = Customer Value
Listen to 1-3 (target) customers per week
Identify and share customer learnings

22. *@campaign_creators

23. CLARITY
Product Management = Team Sport
Measure the number of times you speak in a
meeting or conversation
In
fl
uence without authority; what matters to
others?

24. *@jontyson

25. CURIOSITY
Product Management = Asking Questions
Notice and challenge assumptions
Use your ‘go-to questions’

26. *@alicegrace

27. CREATIVITY
Product Management = Solving Problems
Apply constraints
Instilling a product mindset in others

28. *@jeremyperkins

29. *@mediamodi
fi
er

30. THEBOOKOFYOU
Chapter 1: Product mindset
Chapter 2: Game of inches
Chapter 3: Your own toolkit

31. Phyllis Njoroge
Jason Knight
Becca Vibert
Randeep Sidhu
Jason Knight
Rati Zvirawa
Julia Godinho Jeroen Jonker Roelants
David Atkinson

32. Jason Knight
Insert your name here Jeroen Jonker Roelants
David Atkinson
Insert your name here
Insert your name here Insert your name here Insert your name here
Insert your name here Insert your name here Insert your name here

33. CHAPTER1:PRODUCTMINDSET
Assess your product mindset
What are you (not) doing?
Opportunities to try and learn (and try again)

34. *@tateisimikito

35. CHAPTER2:GAMEOFINCHES
One step at a time
Identify incremental wins
Start small and iterate

36. *@toddquackenbush

37. CHAPTER3:YOUROWNTOOLKIT
Tools & Techniques
Lessons learned
Be
fl
exible

38. *@mediamodi
fi
er

39. MARC ABRAHAM @MAA1
THANKYOU
*images courtesy of https://unsplash.com/