The magazine cover targets young female university students aged 18-25. This is shown through the bright feminine color scheme and image of Lana Del Rey appearing innocent yet powerful. The featured artists are young and upcoming Americans, appealing to the target demographic interested in music, fashion, and film. The magazine content focuses on these topics to engage creative students in music and culture.

1. 1.) The magazine coversuggests that the magazine is primarily aimed at females. This is shown through the main
image, a mid-shot of Lana Del Rey. She is positioned lying downwith her hands either side of her face, this
portrays her as quite guarded as well as innocent and angelic. This is reinforced withthe bright lighting
creating emphasis on her face, showing her eyes closed withminimal expression. It could suggests that she
uses her music to escape whichwould attract a primarily female audience who listen to her music and use it
as a form of escapism. The magazine coveralso uses quite a feminine colour scheme consisting of mainly
pastel colours. Lana Del Rey is shown wearing a pink top a big pale blue furhood which wouldattract a
female audience. The fur hood also has a white tint to it which adds a consistent colourscheme to the
magazine as the text is also white. White has connotations of peace and innocence, further reinforcing the
angelic theme. The grass in the background of the image is off focusand has been manipulated in order to
have a pale green tint. This is to keep the focus on Lana Del Rey, it could also be forthe audience to identity
with as it couldrepresent that when listening to music everything else is out of focus.
2.) The magazine has the
names of featured artists
instead of straplines
showing featured
articles. The artists are
all new and upcoming
artists from America as it
is ‘the American dream
issue’. These artists are
all quite young therefore
appealing to the target
age group of 18-25 year
olds who will be more
aware of new artists. The
font used in the
masthead ‘Clash’ and the
anchorage text ‘Lana Del
Rey’ are both bold and
modern whichwould
appeal to students. ‘Lana
Del Rey’ is outlined in
black whichgives it an
edgier look whichcould
show that although she’s
been portrayed as
angelic in the main
image she’s also strong
and powerfulwhichis
shown in her music,
further appealing to the
audience.
3.) The target audience
would be university
students/still in education
(socioeconomic
demographic). This is
shown through the bright
colourscheme that would
appeal to younger people.
At the top of the magazine
it shows the contents
‘music/fashion/film’ which
would appeal to creative
students.
4.) In the top right hand
corner the contents of the
magazine are shown
‘music/fashion/film’ this
shows that the target
audience wouldbe interested
in music, fashion and films.
They’d regularly listen to and
buy music, as well as attend
concerts and festivals. They’d
like to keep up to date with
the latest fashion trends and
would go to the cinema at
least once a month to see
films they’re interested in.
5.) The ‘main representation’ of the magazine is the
representation of Lana Del Rey. She’s represented as both
angelic and innocent through her facialexpression and body
positioning and quite bold and strong through the black outline
on the anchorage text and bold choiceof colours in her clothing.
Her red nails also have connotations of power and love.
The anchorage text ‘Lana Del Rey’, ‘ready to bloom again’
suggests that Lana Del Rey is ready to embarking on the next
step of her music. This wouldappeal to students as they’d be
able to identify with new challenges in their lives as they’re
now at university and having to be more independent. ‘Ready
to bloom again’ also relates to the main image as her
positioning also mimics a floweras she’s led on the grass with
the sun shining on her with the hood around her face
representing petals suggesting that she’s ready to ‘bloom.’ The
audience wouldbe able to identity with wanting to fitin to
society as well as being strong and ready for the next steps in
their lives.
6.) Although the target audience would
be females for this particular issue, the
secondary audience of male student s
wouldn’t be as attracted to the cover of
the magazine and would have different
reaction than females. They might feel
it’s too feminine and might’ve been
more interested an influential male
artist as the main image.