The document analyzes a double-page spread from Q Magazine. It finds that the magazine effectively uses the Gutenberg Design Principle by placing the main artist image in the primary optical area to grab attention. Additional images in secondary areas support the article about the artist. The magazine maintains a balanced design across both pages through placement of images and text. Its use of bright colors and variety of images suggests it covers a mixed music genre. The strong font and large text prioritize big news like new releases and concerts.

1. JoshWarburton Double Page spreadAnalysis Media B:Product Research
Q Magazine– DoublePage
House-Style
The colours used in this
magazine suggest that the
genre is mixed due to
these colours beingbright
and the variety of images
within the magazine itself.
The font is strongand this
suggests that the
magazine is reliable,while
the sizeof the text
suggests that the
magazine is only
interested in bignews,
such as the releaseof
new tracks,albums and
events likegigs or
concerts.
Guttenberg Design Principle
The magazine effectively follows the Gutenberg Design Principleas an imageof the artistBowie,
immediately grabs the attention of the reader or target audienceby being placed in the primary optical
area.If the target audiencedoesn’t recognisethe artistin the image they will then switch to the secondary
optical area,which in this caseis the articletalkingaboutthe artistin the image. The images in the third and
fourth optical area also back up the article,makingiteffective as they show the artisttakingpartin
activities,workingwith equipment or possibly performingin frontof an audience(concert).
Images
The main image is effective
as itshows the artistin two
different time periods,
which suggests that even
though they have aged the
artistis still makingmusic
that is popular.The use of
his imageand other famous
individuals, who sharehis
birthday throughout the
1990’s,suggests that the
artistis a history-changing
individual and deserves to
be ranked with these
people. The use of these
images also suggests that
the magazine cares about
the change that
continuously happens in the
music industry.
Design Balance
Both pages have an image
in the Primary optical area,
whiletext has been placed
underneath the images.
The magazine is also
balanced as both pages
have a separated piece of
text, which have several
images included.This
shows the target market
that the magazine is
careful when being
created and shows that
the magazine is more
professional than
expected.
Informal,colloquial language.‘Collectivegob.’
Kicker – summarises the article,makes the reader more interested in what
the process is for makingan albumquietly.
‘Sinister’– dramatic,exaggeration,Supposed to make the text entertaining
when being read by the target audience.
Purposeis to inform the reader of what Bowie’s behaviour,thoughts and
feelings were when he was secretly creatingthis album.

2. JoshWarburton Double Page spreadAnalysis Media B:Product Research
Images
The main image is effective
as itshows the artist
performing, which suggests
that the artistis still making
music and is still popular
among e public.The use of
his imageand other famous
individuals suggests that
the artistis participatingin
a major event, which
suggests that the popularity
of the artistis still strong
due to the fact that he was
asked to perform in an
event which would have
probably included several
major,both new and old,
artists thatwould be
included in the Top 40
music charts in the UK or
Globally.
Guttenberg Design Principle
The magazine effectively follows the Gutenberg Design Principleas an imageof the artist immediately grabs
the attention of the reader or target audienceby being placed in the primary optical area.If the target
audiencedoesn’t recognisethe artistin the image they will then switch to the secondary optical area,which
in this caseis the articletalkingaboutthe artistin the image. The images in the third and fourth optical area
also back up the article,makingiteffective as they show the artisttakingpartin activities,workingwith
equipment or possibly performingin frontof an audience(concert).
House-Style
The colours used in this
magazine suggest that the
genre is mixed due to
these colours beingbright
and the variety of images
within the magazine itself.
The font is strongand this
suggests that the
magazine is reliable,while
the sizeof the text
suggests that the
magazine is only
interested in bignews,
such as the releaseof
new tracks,albums and
events likegigs or
concerts.
Design Balance
Both pages have an image
in the Primary optical area,
whiletext has been placed
underneath the images.
The magazine is also
balanced as both pages
have a separated piece of
text, which have several
images included.This
shows the target market
that the magazine is
careful when being
created and shows that
the magazine is more
professional than
expected.
Informal,colloquial language.This is used to entertain the reader instead of
makingthem become disinterested,which would reduce the potential of the
company reachingtheir desired sales.
Kicker – summarises the article,makes the reader more interested in why the
articleis talkingaboutthis supposed major event.
The text is clearly informing thereader about the artist,whilehavingsome
areas that entertains the reader/customer whilethey go through the article.
An example of that would be ‘three legged dog learns to run a different way,
which suggests that the band has overcome a difficulty they have suffered
from by dealingwith it differently than expected
Purposeis to inform the reader of the artist’s history,whilealso givinga
reason why they participated in this major event.

3. JoshWarburton Double Page spreadAnalysis Media B:Product Research