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- 2. INITIAL IDEAS The musicmagazine I am going to create is going to have a hard rock/ rock sub- genre, following in the styles of Guns n Roses, Aerosmith, Metallica. Although my magazine will include articles of the greats featured above, it will also introduce new artists following the same style of music.
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- 4. THE INSTITUTION/ PUBLISHING Institutions thatmay be interested in producing my magazine would be Bauer Media Group (Kerrang!) or IPC Media (NME). These institutions focus on magazines on similar sub-genres, however may be interested in taking on a new magazine, with a mix of classic and new rock artists. My magazine
- 5. THE TARGET AUDIENCE. Average60% male readers, 40% female. . Average ages ranging from 20-30 years. . Readers in university or full time employment. . Media interests: Music, concerts, travelling, culture . Buying interests: Music, merchandise, gig tickets, piercings/tattoos, etc. . Readers on average income . Potentially readers would be in group B- E. Majority would be in C2 on a basic income, allowing them to spend the money on interests like music, concert tickets, etc. The readers of my magazine will be those who are ‘religious’ fans of
- 6. IMAGES THAT REFLECTMY TARGET AUDIENCE
- 7. STYLE AND MODEOF ADDRESS OF MY MAGAZINEThe style of my magazine will be similar to MOJO and HAMMER. The central image will be placed directly in the centre, with the masthead above, in a large eye catching font- reflecting the brand identity. Colours such as Black, red and yellow will be used frequently through the house style. The mode of address will be informal, however with some aspects of formality throughout the reviews and promotions, the semantic field is going to be linked to the rock
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- 9. MUSIC MY MAGAZINEIS GOING TO COVER My magazine will cover classic, globally appealing rock artists such as Metallica, Gun N Roses, etc, however will introduce some new rock artists, where there is a gap in the market. Majority of new music is related to the indie/ pop genre, so my magazine will differentiate from the typical mainstream artists. Articles will be including reflecting the early days and success of global artists, however will introduce new rock artists who are becoming popular, promoting how they will appeal to the magazines target audience.
- 10. IDEAS FOR MYDOUBLE PAGE SPREAD My double page spread is going to feature an article about a new rock band discovered by Steven Tyler in America and is now planning their first gigs in the UK. The text is going to be boxed, in a question and answer style format. The reason I have chosen to create my DPS based on a new artist, is because it will appeal to the target audience. In the present day, not many new rock bands are introduced in the music world, and if they are included in a magazine with the likes of Bon Jovi and Guns N Roses, it will make the target audience more intrigued. There will be a 50/50 ratio of picture to text, with the artist on the left hand side of the page. The photography will portray them in an informal way and the language/ terminology included in the article will be informal/ colloquial and slang, reflecting the sub-genre.
- 11. QUESTIONS… Which name wouldyou think would be more appealing for the title of my magazine? Do you think that this magazine will be successful, differentiating from magazines in the music world today? Why? Do you think the language within the interviews/ articles should be informal/ formal? Which would be more appealing for the target audience? What colours should I use within the main house style of my magazine, reflecting the brand identity?