Market research

Music magazines available in the UK

Price: £4.99
Publisher: The Bauer media group
Circulation: 48, 353
Readership: 339,000.
Mission statement: Q is the magazine that brings music alive. It draws
together the biggest stars, the most exciting phenomena, the new artists
that matter and a healthy dose of irreverence to create an unmissable
widescreen picture of what’s really happening in rock and roll right now.
Every issue features agenda-setting star interviews, the month’s biggest
moments in music, and fascinating investigations into the wider world of
rock and roll. Each month Q’s comprehensive reviews section gives the
last word on all the most important new releases and reissues – and
feeds Q’s readers’ hunger for new music to enjoy.
Q’s reviews section is the ultimate critical overview of music. And
magazine’s unrivalled access brings its readers up close and personal
with the stars who set the agenda. Q is the ultimate rock and roll read.

The main focus of the front cover is
the band the Foo Fighters, showing
that the key article is focused on
them. The way in which the band is
organised and appear to be making
eye contact with the audience and
the lack of music-related props shows
how it is a more personal article
rather than a commercial one. In the
foreground is the lead singer, Dave
Grohl. This shows how he is the focal
point of the article, coupled with the
quote from him to the left of the
image.
The logo is partially covered by the image and
the ‘exclusive CD’ banner, giving potential
customers an incentive to buy the magazine.
Well established colour scheme
of red, white and black reflects
colour of the logo. This creates a
recognisable theme for
customers even with the logo
covered.
Q magazine’s target audience is
young and affluent with a high
disposable income. They are
within the ABC1 group. Q also
appeals to people, mainly men,
over the age of 30 as it covers
music based and more
sophisticated stories rather than
other superficial stories that may
be featured in some competing
magazines.
All of the text on the cover is in
block capitals predominately
without serif. This font is used
to make the cover stand out
and appear sleek and modern.

The title of the
contents page is
consistent with the
colour scheme of the
front cover, creating a
recognisable house
style for the readers.
A close up image of Noel
Gallagher is the largest image
on the page, showing the
audience the subject of the
main article within the issue.
Page numbers next to
artist’s name and a short
description of what the
article is about, it is placed
at the top of the contents
page and put quite early
on in the magazine to
show the audience that it
is an exclusive story.
Smaller text at the bottom of the
page giving further information
on other articles within the
issue, they are in a smaller font
and at the bottom as they are
less exclusive and not as
appealing to the audience as the
other articles in the magazine
that are shown across the rest of
the contents page.
This appeals to the
audience as they
will value the
information given in
these reviews as the
magazine is a very
reputable and
reliable source.
Larger text of artists and band
names drawing the reader’s
attention to the more exclusive
stories and the articles
covering bigger and more well
known bands.
Overlapping images to
represent that the
magazine doesn’t ‘follow
the rules’ and goes against
the norm of having a
perfectly squared layout of
images

Large image covering
most of the double
page spread which
gives the reader a
representation of
who the article is
covering. The long
shot is used with him
in the centre of the
image to show how
he is the focus of this
article.
The guitar is used as a
prop which gives the
reader an
representation of his
genre of music if they
had no pre existing
knowledge of the artist.
The lighting of the image
illuminates the subject
and brings him much more
into focus than the
background which is dimly
lit and only small parts of
instruments are visible
representing how he has a
band which reside in the
background of his music
career.
The large
illuminated
capital T shows
the start of the
article and also
continues with
the colour
scheme of
purple and
pink.
The colour scheme of pink and
purple links to the colours
Prince is wearing which
represents how this article is
focused on him.
The text is laid out in columns, this is
conventional with the magazine
industry as a whole so is a style that the
audience will be familiar with.

Price: £2.20
Readership: 293,000
Publisher: The Bauer media magazine
Mission statement: Kerrang! will ensure that we are constantly appealing to
our spectrum of readers. From the younger teenage readers who are more
open to different genres of rock music – from emo to thrash etc, to the readers
who respect Kerrang! as an authority when it comes to our scene’s heritage
bands. Each issue will include a balance of bands and scenes to guarantee that
we’re providing for our readers’ need for variety and their passionate appetite
for their favourite bands as well as their desire to be introduced to new music
within our world. We will focus on the BIGGEST things that are going on in our
world each week, as well as guaranteeing that we are giving our main base of
younger readers everything they need to get into, on top of this the interest in
older, harder bands, cementing our role as an educator.

The masthead is printed in
red which contrasts from the
white background, this stands
out to the audience to draw
them into buying the
product. It is partially covered
by the main image,
The main image is a medium long
shot which allows the reader to
see who the main article of the
magazine is focusing on. A medium
long shot is used to ensure that
the band is recognisable but are
not taking up too much of the
front cover, allowing for other
stories to be promoted. The way in
which the two subjects of the
image are making eye contact with
the reader creates a relationship
between the two groups.
The yellow banner across the top of the front page
acts as an incentive to purchase this issue. As is the
yellow circle advertising a chance to win tickets
The house style of this
magazine consists of a
colour scheme of white,
black, red and yellow.
This makes the front
cover easily
recognisable to
potential customers.
The barcode is printed
on the same colour as
the background
meaning that it blends
in and is less noticeable
for the audience.
The front cover uses
capital letters, this
reflects the rock culture
and loud nature of the
magazine.

Enlarged page numbers,
the size is representative of
the exclusivity and
significance of the story, for
example the largest
number is printed at the
top of the contents page on
the largest image showing
how it is the most
significant article in the
issue.
The colour scheme on this page
is consistent with the one used
on the front cover using a
limited number of colours
combining white, black, yellow
and red, giving it more of a
sophisticated look, as opposed
to a magazine which uses a
large array of colours causing it
to look less serious and will
most likely be appealing to
younger readers.
The subheadings on the
contents page followed by
page numbers allow the
readers to quickly and easily
navigate through the
magazine to find the section
and articles that they want to
read.
The editor’s section allows the reader to see the opinion of someone who
works for the magazine on that particular issue, it also creates the feeling
for the audience that the magazine has made an effort to meet their needs
and wants and it gives more of a personal feel to the magazine.
The small piece of text below each band name or article name gives a
summarised description of what the story covers allows the reader to identify
if that article will interest them and therefore whether they want to read the
article, creating a magazine that meets the wants and needs of its audience
Multiple images are used
to break up the text and
give the contents page a
more interesting
appearance rather than a
text heavy page which
would be less visually
appealing for the
audience.

The background image has had a green filter used
on it which matches the colour of the subject’s
hair, this gives the reader an idea that the focuses
on the lead singer of the band ‘Tonight alive’
rather than the band as a whole. This is also
reflected in the way that she is in the centre of the
page and image.
The colour scheme consists of white and
yellow text, yellow is used in order to
stand out from the green background .
The illuminated letters in
this article are used to
show the reader the start
of the article and the
beginning of each
following paragraph, they
are also consistent with
the colour scheme giving
the article a more
rounded and well
structured appearance.
The small section which is
the subject’s advice to her
younger self allows the
reader to empathise with
her and feel personally
connected on a deeper
level than just listening to
her music.
The yellow text in this small
paragraph is used to draw
attention to important names
such as the band and the name
of the lead singer that this
ar6ticle focuses on.
An enlarged pull quote
is used to give the
readers an idea of what
the article is covering
and emphasises how it
covers a topic which is
very personal to the
model in the image.

Price: £4.60
Readership: 210,000
Publisher: The Bauer media group
Mission statement: At MOJO we cover the good stuff. Our award-winning editorial
team prides itself in delivering a magazine that is packed with insight, passion, and
revelatory encounters with the greatest musicians of all-time, be they established or
emerging musicians. The magazine is loved by its readers and artists alike because it
engages them on the subject they love the most: music itself. Every month MOJO
brings you a definitive cover feature on an iconic act; a bespoke CD (especially
compiled by the editorial team or a major musician in MOJO’s world); and our famous
reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s
music, both classic and contemporary. MOJO’s previous guest editors range from David
Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the
magazine’s breadth and iconic status among musicians. From The Beatles to The Black
Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus. MOJO
is not only Britain’s biggest selling music magazine, it is an immersive experience. At
MOJO we invite you to lose yourself in music every month. Join us at
www.mojo4music.com for a daily download of what’s going on or to simply find out
more about our magazine.

The way the words ‘sex pistols’
are presented reflects the way
they show their band name on
album covers. This gives fans of
the band an added incentive to
read the issue.
The colour scheme of the
front cover is different from
the usual MOJO house style as
it is replicating the colour
scheme used by the sex pistols
on their album covers. The
colour scheme used by MOJO
always links to the scheme
used by the band that each
issue is mainly covering. The
audience will recognise the
intertextuality of the theme
and fans of the band who may
not usually purchase the
magazine may choose to buy it
to read about the sex pistols.
The way the lead singer of the
band, John Lydon, is at the
front of the image reflects
how he is the main focus of
the group as well as the story.
A medium close up is used so
that John’s clothes are visible
and only the faces of the
other band members are
visible showing how they are
less prolific in the band. The
way the image is in black and
white reflects how the band
has existed for a long time.
The ‘free cd’ giveaway acts as an
incentive for people who do not
regularly purchase the magazine to
buy this issue.
The house style of this issue of
MOJO differs from the
magazine’s regular house style in
the way that pink, white and
black are used on the text. The
white logo on a black
background, however is
consistent with the MOJO house
style.
The intertextuality of this magazine issue will
appeal to older readerships as the band were
popular during the mid to late 70s meaning that
more people within the 45-54 range will purchase
the magazine as opposed to magazines that focus
on more modern bands.

The limited text represents the level of sophistication
this magazine is trying to get across to the reader as
the magazine appeals to an older demographic.
The singular image on
the page shows how this
model is the focus of the
main article within the
issue, and as the
audience will be aware
of the part of the music
industry that this
magazine covers they
will easily recognise the
model.
The use of page numbers
allow the reader to easily
navigate through the
magazine to find the article
or band they want to read
about.
The simplistic colour
scheme of white, black and
yellow on this page reflects
the sophisticated style of
the magazine, appealing to
its majority readership,
being aged 45 -54.
The small piece of text
in the bottom left hand
corner relates to the
image of the artist and
gives the reader a small
bit of information
regarding what the
article is covering.
The small piece of text below
the subheading gives the
reader a short summary of
what each article is covering
allowing them to determine if
they will meet their needs.

The limited amount of text on this page allows the
audience to read the summary of what the article
is going to cover, allowing them to determine
whether they will be interested in it or not.
The image uses a
models from a band
that the audience,
being generally older,
will be fans or of at
least aware of.
The further use of a simplistic colour
scheme, black and white, reflects the
sophisticated style of this magazine
which appeals more so to the older
members of the audience who populate
the majority of the magazine’s
readership.
Natural image to
represent the band
in the environment
that the reader will
be familiar with
when thinking about
bands.
Large text at the top of the page fits with
the colour scheme and the use of ellipse
causes the reader to want to continue
reading in order to find out more
information from this ambiguous initial
piece of writing.

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