This document summarizes the key details of 6 film magazines: Sight and Sound caters to an academic/older audience with its focus on art and cinematography in film. It has a niche market and uses alliteration in its simple memorable name. Empire has a mass market appeal and focuses on new popular film releases. It has a strong, dominating logo in black, white and red to appear powerful and important to its wide audience. Total Film also has mass market appeal to ages 15-40, mostly males. It focuses on current popular and modern films with a classic red, white and black logo that is powerful and dominant. SFX covers sci-fi and horror genres

1. FILM MAGAZINE RESEARCH

2. Sight and Sound
Published by: Governed by British Film Institute, it’s a
charity magazine, not profit making or a business
USP: Academic/older audience, concentrating on the art
and cinematography of film
Price: £3.95
Frequency: Monthly
Audience: 30+
Market: Niche market, the academic older audience
Name: Simple, alliteration is effective and memorable,
dealing with the sensory aspect of film
Logo: Black on yellow stands out and is eye catching. Soft
font and lowercase letters seem more professional which
fits with the target audience
Covers: Follows main conventions, however no taglines
on the right hand side

3. Empire
Published by: Bauer Media
USP: Covers new releases, focuses on popular films
Price: £3.99
Frequency: Monthly
Audience: Males and females, 16+
Market: Mass, not genre specific film magazine, usually
popular releases
Name: ‘Empire’, dominating and powerful, sounds
successful and important
Logo: Strong font, sans serif and capitalised. Art deco
style, pointed and dramatic. Black white and red is
classic and powerful, eye catching
Covers: Follows masthead at the top, but many coverlines and a lot of text on the front

4. Total Film
Published by: Future Publishing
USP: Young current films
Price: £3.99
Frequency: Monthly
Audience: 15 – 40 (younger than empire), mostly males
but no exclusively
Market: Mass, new releases, popular and modern films
Name: Targeted exclusively just at film, strong and
memorable
Logo: Classic red, white and black. Sans serif, block
lettering, powerful and dominant thick print
Covers: Follows conventions of masthead at the top,
cover-lines in columns at the side

5. SFX
Published by: Future Publishing, which has a specialist
and mass market magazine
USP: Sci-fi horror, special effects magazine
Price: £4.5
Frequency: Every 4 weeks
Audience: Non-age or gender specific, people interested
in specific genres
Market: Specialist interest
Name: Stands out and is memorable,
Logo: White, blues and greens, fits with Sci-fi genre,
appeals to audience
Covers: Typical conventions, layout, masthead and coverlines, blue tones which fits the USP and genre

6. Uncut
Published by: IPC Media
USP: Hybrid magazine, predominantly music magazine
with area in film
Price: £4.80
Frequency: Monthly
Audience: Musical people who also have an interest in
film, 25-45, mostly males
Market: Mass market because it’s film and music
Name: Uncut, short snappy and memorable, quite bold
and also fits with the topic of the music and film content
Logo: Red, classic and bold, eye catching and attractive
from the shelf to the audience
Covers: Much information on the covers, many taglines,
follows conventions of having the masthead at the top
and the a tagline in bigger font

7. Little White Lies
Published by: The Church of London
USP: Independent music magazine features writing,
illustration and photography involved with film,
features one main film
Price: £6
Frequency: Bi-monthly (6 a year)
Audience: 16 – 40, interested in graphic design and the
artistic features of film, males and females
Market: Niche Market, artistic, design driven
Name: Little white lies is different and memorable, fits
in with the alternative genre and audience it appeals to
Logo: Simple, memorable, eye catching and
alternative. Different and unconventional font, fits and
appeals to audience and genre
Covers: Non-conventional, but artistic and stylised,
appealing to alternative audiences