This document outlines steps for creating an effective marketing message and summarizes information about a university. It recommends having one clear proposition, making the "why" stick by repetition, and evolving the message over time. It then provides details about the university's strong performance in various subjects and programs like internships and career support to help students plan for success. The document advocates targeting feeder schools and using examples to illustrate how the university provides a personalized, specialized, and well-connected education.

1. Welcome
How to create a
winning marketing
message
Penny Eccles

2. 1. One proposition
2. Make it stick: your ‘Why’
3. Repeat
4. Evolve
4 Essential Steps

3. Our campus
messages

4. What we should be
communicating
• Personal
• Specialist
• Connected

5. It’s real
TOP 20 for:
High quality staff / lectures
TOP 10 for:
Good personal relationship with teaching
staff

6. It’s real
GUARDIAN UNIVERSITY GUIDE 2016:
• Value added – 1st in the UK
• 3rd - Religious Studies and Theology
• 7th - Biosciences
• 9th - Film Production and Photography
• Top 20 for Media and Accounting/Finance

7. Your Future
Plan

8. Planning for Success

9. Clubs,
Societies &
Volunteering
Placements
&
Internships
Online
Portal
Career &
Employability
reviews
Goal
Setting &
Review
Degree
Course &
Personal Tutor
Paid Part-
time
Work
Planning for Success

10. Confidence | Clarity | Career Savviness
So everyone has their own unique Plan
Planning for Success

12. • Start with your “WHY”
• Use “Future Plan” to talk about the
opportunities you provide students
• Use lots of case studies and examples
to bring our key messages “personal,
specialist, connected” to life
Getting the story to
stick

13. Targeting feeder schools

21. Welcome
Repeat, Repeat, Repeat

22. WelcomeEvolve
(after much repeating)

24. 1. One proposition
2. Make it stick: your ‘Why’
3. Repeat
4. Evolve
4 Essential Steps