Seth Godin ted talk analysis

1. HOW TO GET YOUR IDEAS TO
SPREAD ?
-SETH
GODIN.

4.  Design is free when you get to scale, and people who
are coming up with something remarkable can make
the design work for them.
 The riskiest thing is to safely market at the
mainstream. Being Safe now is about marketing at
niches. Simply being very good is unremarkable and
rarely noticed – you have to also be different.
 The best way to market a new product is work out
who cares and target them directly.
 His talk comes down to really simple points – come
up with something remarkable and market it at a
group who care. Mass media doesn’t work any more

5. In a world of too many options and too little time,
our obvious choice is to just ignore the ordinary
stuff. when it comes to getting our attention, bad
or bizarre ideas are more successful than boring
ones.
Being different is one of the most difficult things
to do. Yet so many business owners hide behind
their business. They hide what is unique about
their business and fail to put themselves at the
forefront of their marketing. So why do so many
people do the same old, same old stuff. That old
fashioned “push advertising” or “brand

7. The Bad and Bizarre
Good is boring. People won’t notice the very
good because it’s safe and it isn’t any different
than what they expect. What they don’t expect,
though, is the bad and bizarre. While you don’t
necessarily want to create a product or idea that’s
bad or bizarre, you need one that stands out. If
you aren’t standing out, if you aren’t the purple
cow, then you’re not going anywhere. People will
walk right past your products. That’s why the bad
and bizarre sell so well. People notice what’s new
and different.

8. The Key Is In The Niche
In the TV Industrial Complex,
everyone was marketing to the
majority. If you created an average
product, the average consumer
would purchase it. The issue with
that, though, is the average consumer
is already stuck in their ways. They
aren’t necessarily looking for
anything new. Instead, you need to
find your niche. The group of people
on the outside of the masses and
market to them. If that group is
interested in your story, then they are
likely to tell their friends about your
idea. Once their friends know, then
they’ll tell their friends and so on.
But, you have to create something
that the niche market cares about
before any of it can really begin.

10. Retaining customers is the ultimate goal
for any business. Whether online or
offline, ensuring that customers are
satisfied is critical for long-term success.
Hundreds of thousands of
similar companies are targeting the same
customers that you’ve worked so hard to
earn.

11.  Strategy #1: Develop smart customer
retention techniques.
 Strategy #2: Engage and respond with
customers.
 Strategy #3: Use content marketing to
improve customer retention strategies.
 Strategy #4: Don’t be afraid of the phone

12.  Strategy #5: Give loyal customers special
perks
 Strategy #6: Go the extra mile for your
customers.
 Strategy #7: Use target marketing to your
advantage
 Strategy #8: Improve customer experience
 Strategy #9: Share testimonials with the
world
 Strategy #10: Create Meetups and offline

14. He has made the distinction between types of
marketing:
 Unsolicited ‘Interruption marketing’-TV ads, spam
emails.These interrupt what you are doing and
demand your attention
 Permission Marketing – this is opt in – people have
agreed to receive more information.They are more
receptive, it is more personal, and the advertising is
cheaper.
All this makes me wonder how I can become a purple cow 🙂

16. Created by Aashima Jain (LBSIM, DELHI ) under
the guidance of Prof. Sameer Mathur , IIM
LUCKNOW during marketing internship.