This document provides an outline for pitching an idea or business to investors. It includes sections to establish the problem being solved, describe the customer and market opportunity, explain the proposed solution, discuss how the solution works and its benefits, identify competitors, describe how the business will generate revenue, discuss the management team and advisors, and outline funding needs and how funds would be used. The overall goal is to convince investors that solving the identified problem is a worthwhile opportunity by clearly explaining the solution and business model.

1. Pitching
to

2. What are
interested in?

3. 1. An team
2. A product or service
3. not ideas
4.
5. numbers
6. A product
7. A

4. What
do
need to
know?

5. is the product or service?
will customers buy it?
is it than anyone else’s?
does it make?

8. the

9. Establish the
for your Solution
and convince them
solving the problem is

10. Problem Market Opportunity

11. State the
Describe the Customer
Who has the
What is your solution
What is the market
How does the market over time
Define the Market

12. your

13. Show how will you solve the

14. Help them understand your

15. Explain your

16. What is your ?
your solution works
How is it ?
What are the key ?
What is your ?
How can the business ?

17. your

18. Show who you will
with, and why will
you have a better
WIN
and how you will

19. How are you Why will people

20. ?
to ?
What is the
customer
Where do you
fit in the
What is
your
relative to
Competitors ?

21. your

22. Show how you will generate

23. To date, show them what you have

24. Prepare to discuss
Business - Plan
If work
else $
? +

25. What are your ?
What are the key ?
What is the model ?
What is your ?

26. your

27. Make your audience
you have a group
that believe in the
company and can
the next set of

28. Who ?
Who are your & ?
Who/What are you key ?
What is their relevant ?

29. the

30. Outline what you need to
make your business a

31. Why is the
you need the
right amount
The amount enables which
to be reached

32. the

33. Get them

34. Get them

35. Sell
the
NOT
the

36. Desired
Tell me
More

37. 2nd Sentence –
1st Sentence –
3rd Sentence –

39. Give numbers meaning
Use analogies
Can you deliver a
‘Holy-Shit’ moment?
Make them remember
how they felt