The document discusses developing a personal brand and value proposition for job searching. It recommends defining who your target audience is, how you can help them, and what makes you different. It also discusses developing a personal value proposition by focusing on your strengths and tying them to your target position. Additionally, it addresses the importance of networking by focusing on helping others and introducing people.
The document summarizes the dos and don'ts of marketing presented by Fiona Spencer at the Growing Gloucestershire Conference on June 11th 2014. Some key dos included having marketing at the heart of the business, understanding the market, innovating, and sweating the small details. Some don'ts were hanging the mission statement in reception, trying to be all things to all people, and neglecting existing customers. The presentation emphasized the importance of brand, strategy, and communication in effective marketing.
The document contains a summary of a speaker's 10 marketing tips presented at a conference, including:
1. Put marketing at the heart of the business and understand it is central to customer relationships and business success.
2. Understand the market, customers, brand, and have a measurable marketing plan.
3. Embrace new ideas like social media and content marketing but don't abandon traditional techniques.
4. Guard your reputation by monitoring publicity and handling issues promptly.
5. Get the marketing message right by being consistent, simple, and only promising what can be delivered.
6. Proofread all marketing materials for spelling and grammar errors.
Trust fuels the relationships with clients, employees, investors, or others. Being authentic about your brand is vital to earning that trust. Learn how to become more authentic about your brand to attract, captivate, and motivate the people essential to your success.
How to Research a Potential Entrepreneurial VentureFerhan Patel
This document provides questions for researching a potential entrepreneurial venture. It asks entrepreneurs to consider whether there is a market need, who the competition is, how to communicate their niche, how to evaluate their business idea, who can help, and what milestones to set. Researching these areas is advised to determine if there is demand, what competitors are doing well and can improve, how to stand out from others, how to get feedback, potential partners, and goals for success.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Sell Like a Pro - 7 essential skills used by smart sales peopleJUDE ODUM
The document discusses 7 essential skills for salespeople: 1) Prospecting to build a pipeline of potential clients, 2) Asking high-value questions to learn about prospects' needs, 3) Active listening by fully focusing on the prospect and recapping key points, 4) Effective presentation skills through organized visuals and polished delivery, 5) Handling objections by acknowledging, probing, answering, and closing, 6) Persistence through desire, belief, and action, and 7) Planning for success by strategizing next steps. The training organization i-Skill offers programs to help sales teams transform into champions through mastering these skills.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
The document summarizes the dos and don'ts of marketing presented by Fiona Spencer at the Growing Gloucestershire Conference on June 11th 2014. Some key dos included having marketing at the heart of the business, understanding the market, innovating, and sweating the small details. Some don'ts were hanging the mission statement in reception, trying to be all things to all people, and neglecting existing customers. The presentation emphasized the importance of brand, strategy, and communication in effective marketing.
The document contains a summary of a speaker's 10 marketing tips presented at a conference, including:
1. Put marketing at the heart of the business and understand it is central to customer relationships and business success.
2. Understand the market, customers, brand, and have a measurable marketing plan.
3. Embrace new ideas like social media and content marketing but don't abandon traditional techniques.
4. Guard your reputation by monitoring publicity and handling issues promptly.
5. Get the marketing message right by being consistent, simple, and only promising what can be delivered.
6. Proofread all marketing materials for spelling and grammar errors.
Trust fuels the relationships with clients, employees, investors, or others. Being authentic about your brand is vital to earning that trust. Learn how to become more authentic about your brand to attract, captivate, and motivate the people essential to your success.
How to Research a Potential Entrepreneurial VentureFerhan Patel
This document provides questions for researching a potential entrepreneurial venture. It asks entrepreneurs to consider whether there is a market need, who the competition is, how to communicate their niche, how to evaluate their business idea, who can help, and what milestones to set. Researching these areas is advised to determine if there is demand, what competitors are doing well and can improve, how to stand out from others, how to get feedback, potential partners, and goals for success.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Sell Like a Pro - 7 essential skills used by smart sales peopleJUDE ODUM
The document discusses 7 essential skills for salespeople: 1) Prospecting to build a pipeline of potential clients, 2) Asking high-value questions to learn about prospects' needs, 3) Active listening by fully focusing on the prospect and recapping key points, 4) Effective presentation skills through organized visuals and polished delivery, 5) Handling objections by acknowledging, probing, answering, and closing, 6) Persistence through desire, belief, and action, and 7) Planning for success by strategizing next steps. The training organization i-Skill offers programs to help sales teams transform into champions through mastering these skills.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
Small Business BC-retail distribution-26 nov2012Gerry Spitzner
Have you developed a product that you are ready to distribute to retail market but not sure where to start?
Learning Objectives:
• Discover how to structure sales calls to retailers, with the best results.
• Understand the methods retailers use to decide what products they will buy for their stores.
• Find out the common challenges retailers face; how and why they buy.
• Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
• Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
• Find out how merchandising and pricing works in both chain and independent retailers.
• Discover the logistics and supply chain systems of getting products to the retailers’ door.
Please be advised that submitting an application does not guarantee you a position working with us. We are seeking on qualified candidates who are serious about earning at least $1000.00 per week part-time. We operate internationally in 155 countries around the world. If you work with us, you are also authorized to operate your business in all 155 countries; however, some countries have certain restrictions that must be adhered to.
Micro arts launch-strategic-brand-positioningJames Woodworth
This document provides an overview of strategic brand positioning principles from MicroArts Creative Agency. It begins by stating that every successful brand launch must develop a sound brand positioning strategy through positioning exercises. It emphasizes that positioning is about finding a window into the consumer's mind at the right time and circumstances. The document then provides over 50 principles for brand positioning, such as focusing on the customer's perspective rather than the brand, launching a brand identity rather than just a product, simplifying the brand message, and understanding how consumers perceive the brand through their experiences and communications. It stresses the importance of defining the brand as an idea in the consumer's mind.
This document provides an overview of business concepts and strategies for success. It begins with defining business and providing examples of product and service-based businesses. It then lists 9 factors that contribute to business success, such as passion, profitability, clear target market, and work-life balance. Reasons for business failure are also discussed. The document concludes with an interactive workshop where participants work in groups to develop high-level business plans by defining the business model, revenue streams, target customer, and factors for differentiation.
What SMEs can learn from Corporates, Rubifresh SkincareTristan Fahey
Tristan Fahey launched Rubifresh, an all-natural skincare brand, in 2012 after 24 years of experience in brand consulting. She believes competing against large brands requires thinking like a corporation by having a clear brand message and focus, measuring marketing return on investment, and innovating products. In the first year, Rubifresh tested various marketing approaches and was featured in The Australian Women's Weekly alongside major brands. Fahey aims to continue growing Rubifresh through a long-term strategic approach focused on awareness, trial, and conversion.
The document discusses new wave marketing strategies that provide high impact with low budgets. It contrasts legacy marketing approaches with new wave marketing, noting that new wave marketing focuses on understanding customers, building relationships, and collaboration rather than hard selling. It also outlines 12 C's for new wave marketing strategies, including caring, community, and co-creation. Finally, it positions new wave marketing as providing high returns with low investments.
Building a global business from brooklyn new yorkJohn Fisher
Tips and advice for building a global marketing business in Brooklyn, NY from anywhere in the world. All you need is motivation, and Internet Connection, and a telephone, and in today's global marketplace you can build a business in any city where we are authorized to do business in from any location in the world where you have Internet and phone access.
А вот это Видео посмотри про Arctik See -- Про Омегу 3 и 9, и ты обязательно посмотри и ты поймёшь, как он полезен для организма, хотя ты уже понял после приёма его. Так что принимай Омегу- 3 и 9 по утрам и вечерам по 2 капсулы во время завтрака и во время ужина. Вот ссылка: https://www.youtube.com/watch?v=ba2de8AXTtU Артическое море-Омега 3,9
[7:10:19 PM] Valentina Maykova: https://www.youtube.com/watch?v=qqUl27cmmLg Про действие Омега 3 на организм человека в передаче "О самом главном"
This document provides tips for building a successful global multi-level marketing business in 3 sentences or less:
Focus on serving customers and distributors, believe in your products, and consistently work to educate and motivate your team to expand the business globally. Set daily, weekly, monthly and annual goals, and reward those who meet goals to reinforce success. Remain persistent and lead by example by generating sales and sponsoring new distributors while communicating regularly with your team.
This document provides 17 marketing quotes from various experts to help with digital marketing efforts. The quotes emphasize understanding customers, creating engaging content, committing to a niche, using content as a sales tool, focusing on culture as a brand, and delivering useful content when customers need it. Marketing is described as a contest for attention that requires understanding psychology and sociology over technology alone. Overall the quotes aim to provide advice for implementing effective marketing strategies.
The document outlines a 5-step process for developing a marketing strategy: 1) describe your unique selling proposition, 2) define your target market, 3) write down product/service benefits, 4) describe product/service positioning, and 5) define marketing methods like advertising, internet marketing, or public relations. It recommends having a unique selling proposition, developing a marketing budget, and revisiting the plan quarterly to ensure goals are being met.
Great packaging is essential for getting customers to purchase products in today's competitive marketplace. Packaging draws customers in at the point of purchase and influences their decision more than any other marketing. It must be coherently branded and designed to match the target audience. Hiring packaging design professionals can ensure the packaging properly showcases the brand and entices customers to choose that product over competitors in just 2.6 seconds.
This document provides tips for building a successful global multi-level marketing business in three sentences or less:
Focus on serving customers and distributors, believe in your products, and consistently work to educate and motivate your team to expand globally. Set daily, weekly, monthly and annual goals, and reward those who meet goals while also learning from more experienced distributors. Stay persistent by presenting opportunities daily and approaching representatives from other MLMs, while also delegating tasks and regularly discussing experiences to train others.
This document discusses the importance of selling skills for success. It defines selling as planting ideas in customers' minds to persuade them of your product or service. While others can copy aspects of a business, no one can duplicate personal relationships with customers. The document lists positive qualities of a good salesperson, including being confident, optimistic, a good listener, and well-versed in multiple languages. It emphasizes treating customers well and prioritizing their concerns to build loyalty and business.
David Dubbs: You need to market your internet marketing statistics, when you succeed against the odds to have great numbers using the internet marketing, be sure that you document and share your success with your management. It is not an easy time to be in marketing, the consumer is in control of your numbers, their expectations for value are higher than ever, and you still need to compete against smarter competitors that constantly improve their marketing skills and tools.
Tiah Westover is a student majoring in Business Management with an emphasis in Marketing and a minor in Industrial Organization Psychology. She aspires to be a Brand Manager, Entrepreneur, or Sales Representative. Her career goals involve leveraging her skills in business, marketing, and psychology. She plans to obtain a B.S. in Business Management and possibly pursue an MBA or Masters in Psychology.
The document summarizes key Canadian employment and labor laws, including the main areas they govern. It discusses the Canadian Human Rights Act, Employment Standards Act, labor relations law, Workers Compensation Act, and Personal Information Protection Act. It notes that these laws establish minimum employment conditions and protect employees from discrimination. The document is intended to provide a general overview of the legal issues around human resources management in British Columbia.
UBC Phar400-startup or buy pharmacy-28oct2011Gerry Spitzner
The document discusses various factors to consider when starting or purchasing a pharmacy business, including:
- The advantages and disadvantages of purchasing an established pharmacy versus starting new.
- Important factors to consider before actively searching such as capital requirements and location analysis.
- Key tasks for prospective owners like developing a business plan and obtaining necessary licenses.
- Types of pharmacy models like corporate, franchise, banner, and independent.
- Important considerations for leasing agreements and rent calculations.
Small Business BC-retail distribution-09oct2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Oct2012.
Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
Small Business BC-retail distribution-26 nov2012Gerry Spitzner
Have you developed a product that you are ready to distribute to retail market but not sure where to start?
Learning Objectives:
• Discover how to structure sales calls to retailers, with the best results.
• Understand the methods retailers use to decide what products they will buy for their stores.
• Find out the common challenges retailers face; how and why they buy.
• Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
• Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
• Find out how merchandising and pricing works in both chain and independent retailers.
• Discover the logistics and supply chain systems of getting products to the retailers’ door.
Please be advised that submitting an application does not guarantee you a position working with us. We are seeking on qualified candidates who are serious about earning at least $1000.00 per week part-time. We operate internationally in 155 countries around the world. If you work with us, you are also authorized to operate your business in all 155 countries; however, some countries have certain restrictions that must be adhered to.
Micro arts launch-strategic-brand-positioningJames Woodworth
This document provides an overview of strategic brand positioning principles from MicroArts Creative Agency. It begins by stating that every successful brand launch must develop a sound brand positioning strategy through positioning exercises. It emphasizes that positioning is about finding a window into the consumer's mind at the right time and circumstances. The document then provides over 50 principles for brand positioning, such as focusing on the customer's perspective rather than the brand, launching a brand identity rather than just a product, simplifying the brand message, and understanding how consumers perceive the brand through their experiences and communications. It stresses the importance of defining the brand as an idea in the consumer's mind.
This document provides an overview of business concepts and strategies for success. It begins with defining business and providing examples of product and service-based businesses. It then lists 9 factors that contribute to business success, such as passion, profitability, clear target market, and work-life balance. Reasons for business failure are also discussed. The document concludes with an interactive workshop where participants work in groups to develop high-level business plans by defining the business model, revenue streams, target customer, and factors for differentiation.
What SMEs can learn from Corporates, Rubifresh SkincareTristan Fahey
Tristan Fahey launched Rubifresh, an all-natural skincare brand, in 2012 after 24 years of experience in brand consulting. She believes competing against large brands requires thinking like a corporation by having a clear brand message and focus, measuring marketing return on investment, and innovating products. In the first year, Rubifresh tested various marketing approaches and was featured in The Australian Women's Weekly alongside major brands. Fahey aims to continue growing Rubifresh through a long-term strategic approach focused on awareness, trial, and conversion.
The document discusses new wave marketing strategies that provide high impact with low budgets. It contrasts legacy marketing approaches with new wave marketing, noting that new wave marketing focuses on understanding customers, building relationships, and collaboration rather than hard selling. It also outlines 12 C's for new wave marketing strategies, including caring, community, and co-creation. Finally, it positions new wave marketing as providing high returns with low investments.
Building a global business from brooklyn new yorkJohn Fisher
Tips and advice for building a global marketing business in Brooklyn, NY from anywhere in the world. All you need is motivation, and Internet Connection, and a telephone, and in today's global marketplace you can build a business in any city where we are authorized to do business in from any location in the world where you have Internet and phone access.
А вот это Видео посмотри про Arctik See -- Про Омегу 3 и 9, и ты обязательно посмотри и ты поймёшь, как он полезен для организма, хотя ты уже понял после приёма его. Так что принимай Омегу- 3 и 9 по утрам и вечерам по 2 капсулы во время завтрака и во время ужина. Вот ссылка: https://www.youtube.com/watch?v=ba2de8AXTtU Артическое море-Омега 3,9
[7:10:19 PM] Valentina Maykova: https://www.youtube.com/watch?v=qqUl27cmmLg Про действие Омега 3 на организм человека в передаче "О самом главном"
This document provides tips for building a successful global multi-level marketing business in 3 sentences or less:
Focus on serving customers and distributors, believe in your products, and consistently work to educate and motivate your team to expand the business globally. Set daily, weekly, monthly and annual goals, and reward those who meet goals to reinforce success. Remain persistent and lead by example by generating sales and sponsoring new distributors while communicating regularly with your team.
This document provides 17 marketing quotes from various experts to help with digital marketing efforts. The quotes emphasize understanding customers, creating engaging content, committing to a niche, using content as a sales tool, focusing on culture as a brand, and delivering useful content when customers need it. Marketing is described as a contest for attention that requires understanding psychology and sociology over technology alone. Overall the quotes aim to provide advice for implementing effective marketing strategies.
The document outlines a 5-step process for developing a marketing strategy: 1) describe your unique selling proposition, 2) define your target market, 3) write down product/service benefits, 4) describe product/service positioning, and 5) define marketing methods like advertising, internet marketing, or public relations. It recommends having a unique selling proposition, developing a marketing budget, and revisiting the plan quarterly to ensure goals are being met.
Great packaging is essential for getting customers to purchase products in today's competitive marketplace. Packaging draws customers in at the point of purchase and influences their decision more than any other marketing. It must be coherently branded and designed to match the target audience. Hiring packaging design professionals can ensure the packaging properly showcases the brand and entices customers to choose that product over competitors in just 2.6 seconds.
This document provides tips for building a successful global multi-level marketing business in three sentences or less:
Focus on serving customers and distributors, believe in your products, and consistently work to educate and motivate your team to expand globally. Set daily, weekly, monthly and annual goals, and reward those who meet goals while also learning from more experienced distributors. Stay persistent by presenting opportunities daily and approaching representatives from other MLMs, while also delegating tasks and regularly discussing experiences to train others.
This document discusses the importance of selling skills for success. It defines selling as planting ideas in customers' minds to persuade them of your product or service. While others can copy aspects of a business, no one can duplicate personal relationships with customers. The document lists positive qualities of a good salesperson, including being confident, optimistic, a good listener, and well-versed in multiple languages. It emphasizes treating customers well and prioritizing their concerns to build loyalty and business.
David Dubbs: You need to market your internet marketing statistics, when you succeed against the odds to have great numbers using the internet marketing, be sure that you document and share your success with your management. It is not an easy time to be in marketing, the consumer is in control of your numbers, their expectations for value are higher than ever, and you still need to compete against smarter competitors that constantly improve their marketing skills and tools.
Tiah Westover is a student majoring in Business Management with an emphasis in Marketing and a minor in Industrial Organization Psychology. She aspires to be a Brand Manager, Entrepreneur, or Sales Representative. Her career goals involve leveraging her skills in business, marketing, and psychology. She plans to obtain a B.S. in Business Management and possibly pursue an MBA or Masters in Psychology.
The document summarizes key Canadian employment and labor laws, including the main areas they govern. It discusses the Canadian Human Rights Act, Employment Standards Act, labor relations law, Workers Compensation Act, and Personal Information Protection Act. It notes that these laws establish minimum employment conditions and protect employees from discrimination. The document is intended to provide a general overview of the legal issues around human resources management in British Columbia.
UBC Phar400-startup or buy pharmacy-28oct2011Gerry Spitzner
The document discusses various factors to consider when starting or purchasing a pharmacy business, including:
- The advantages and disadvantages of purchasing an established pharmacy versus starting new.
- Important factors to consider before actively searching such as capital requirements and location analysis.
- Key tasks for prospective owners like developing a business plan and obtaining necessary licenses.
- Types of pharmacy models like corporate, franchise, banner, and independent.
- Important considerations for leasing agreements and rent calculations.
Small Business BC-retail distribution-09oct2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Oct2012.
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this third presentation of the semester we review Employment Law and the rules that govern the workplace in Canada and in particular British Columbia.
Learning objectives:
>Human Rights Act and BC Human Rights Code
>Employment Standards Act
>Labour Relations
>Workers Compensation Act
>Personal Information Protection Act (PIPA)
>Employment interviews
Small Business BC-retail distribution-24aug2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Aug2012
UBC Phar400 Business Plan Essentials-20Sept2013Gerry Spitzner
The document provides guidance on creating a business plan for a new clinical service. It discusses key elements to address in a business plan, including defining the business concept, establishing goals, identifying the market, determining sales strategies, developing financial projections, and creating an effective presentation. The document emphasizes starting with the end in mind by understanding customer needs and developing a unique value proposition. It also stresses the importance of conducting market research and a competitive analysis to support the business plan.
Small Business BC Retail Distribution-7feb2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-09Dec2013Gerry Spitzner
The document provides an overview of key considerations for small businesses selling products to retailers. It discusses topics such as understanding the retailer's perspective, how to approach retailers, what retailers look for in suppliers and products, retail pricing and distribution channels, common retail terminology, and creating an effective sales and marketing plan for retailers. The document emphasizes learning about the retailer's business, customers, and priorities; keeping presentations simple; focusing on the value provided to the retailer; and being prepared to address retailer needs and objections.
This document discusses employment and labor laws in Canada, with a focus on issues in British Columbia. It addresses the most common areas of employment dispute such as contracts, dismissals, and workplace issues. It provides an overview of key BC employment laws governing the workplace, including the Human Rights Act, Employment Standards Act, labor relations laws, workers' compensation act, and privacy laws. It explains the differences between employment law and labor law. Finally, it discusses managing human resources processes effectively through leadership, communication, and systems.
Small Business BC-Retail Distribution-Oct2010Gerry Spitzner
Gerry Spitzner provides a presentation on retail distribution and how to move a product line to market. The presentation covers purchasing methods, distribution channels, what buyers look for in suppliers and products, pricing, marketing plans, and insights into retailers. It aims to help small businesses understand how to approach retailers and get their products carried successfully.
Small Business BC Retail Distribution-18Apr2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
Small Business BC Retail Distribution-3Jun2013Gerry Spitzner
Have you developed a product that you are ready to distribute to the retail market but not sure where to start?
Attend this seminar and let Gerry Spitzner use his 40 years of retail experience to help you plan your sales strategy with potential retailers.
Learning Objectives:
>Discover how to structure sales calls to retailers, with the best results.
>Understand the methods retailers use to decide what products they will buy for their stores.
>Find out the common challenges retailers face; how and why they buy.
>Uncover the cardinal rules you should follow when making your first sales pitch to a prospective client
>Learn the terminology, technology and measurements retailers use to decide which products will make the cut.
>Find out how merchandising and pricing works in both chain and independent retailers.
>Discover the logistics and supply chain systems of getting products to the retailers’ door.
The document discusses several key areas of employment and labor law in British Columbia, including human rights legislation, employment standards, labor relations, occupational health and safety laws, and privacy laws. It provides an overview of the relevant acts and codes, highlights important considerations for employers, and notes the different agencies responsible for administering the laws.
Small Business BC-retail distribution-20mar2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Mar2012
Small Business BC-retail distribution-26jan2012Gerry Spitzner
Workshop/seminar on moving your product line to retail market. Designed for importers and suppliers on how to approach retailers, methods retailers use to list products, and an overview of the logistics and retail supply chain. Updated Jan 2012
This document provides guidance for developing a business plan for a new clinical service. It begins by discussing the importance of planning and identifying the key components of any system that is being planned for. This includes considering inputs, processes, outputs, and outcomes. It also discusses analyzing the situation, establishing goals and strategies, and assigning responsibilities. The document then discusses sources of new ideas, the need to conduct market research to validate ideas, and how to analyze competitors. It concludes by identifying some initial considerations for the business plan, including determining needs and markets, financial planning, goals, and human resource needs. The overall purpose is to help guide the development and presentation of a strong business plan for a new clinical service idea.
Small Business BC-retail distribution-09may2012Gerry Spitzner
This document provides advice and considerations for small businesses working with retailers. It covers topics such as understanding customers and consumers, sales and marketing strategies, pricing, packaging, distribution channels, and approaches for working with different types of retailers. Short sections provide definitions of industry terms and questions to help think through various aspects of selling to retailers. The overall goal is to help small businesses maximize profitability and minimize risks when working with retailers.
retailSOS.ca-CapilanoU-BOSS class presentation-18nov2010Gerry Spitzner
This presentation discusses renewal plans and business development for independent retail pharmacies. It summarizes the challenges currently facing pharmacy owners, including drug reforms, changing reimbursement models, and expanded scope of practice. The presentation proposes that an independent consulting firm called retailSOS can help pharmacies by implementing practice ideas, developing renewal plans and tactical solutions, and outsourcing non-core activities to address issues like balancing business and patient needs with limited time. The primary target market is identified as independent pharmacist owners aged 25-45.
Presentation to Continuing Education program at Capilano University on a general overview of retail as a career, state of the industry, and retail management.
Why retailers buy. How to approach retailers. What retailers are thinking about. What retail buyers look for in suppliers. What retail buyers look for in a product. Retail pricing & merchandising. Retail distribution, supply chain & logistics channels.
Your sales & marketing plan
Every year since 1982, the Inc. 5000 has recognized the fastest-growing private companies in the U.S.
We asked leaders from enterprise software and services companies in the Inc. 5000 to give up the goods and share the most important lessons they’ve learned over the years of their rapid growth.
This is the result of their respected input: lightning in a bottle.
THANKS TO OUR CONTRIBUTORS: Bizo, Beyond.com, HireVue, HubSpot, Madison Logic, Moz, The Nerdery, ReTargeter, and TriNet.
Use your 7-second pitch to manage your brand reputation.
How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
What is the primary benefit you provide your target, whether they are potential prospects?
What is the secondary benefit you provide your target, whether they are potential prospects?
What is the expected result you deliver, that matches up to your target’s potential goals?
The document provides 6 tips for small business marketing and growth. Tip 1 is to set a clear marketing strategy by defining ideal customers, points of differentiation from competitors, and research. Tip 2 is to create a core offering and provide added value at each stage of the customer journey. Tip 3 is to create meaningful content like case studies, videos, and webinars to establish expertise. Tip 4 is to develop an online presence through a responsive website, listings, and social media. Tip 5 is to consistently generate leads. Tip 6 is to maintain marketing efforts. The document emphasizes setting the right strategy, engaging customers throughout their journey, and focusing marketing through an online presence.
This document provides guidance on developing an effective brand positioning strategy to improve lead generation. It discusses the importance of having a clear brand proposition and understanding your audience. It recommends using tools like perceptual mapping to analyze your competitive landscape and identify opportunities. The document then provides a step-by-step process for defining your brand values, essence, benefits, and promise to communicate your unique value proposition to customers.
This document provides guidance on developing a marketing plan for a small to medium sized business. It covers conducting market research to understand customers, competitors, and opportunities. This involves defining information needs, gathering both primary and secondary data from various sources, and analyzing the results. It also discusses profiling the target market by segmenting them based on geographic, demographic, lifestyle, and behavioral factors. Developing a unique selling proposition to distinguish the business from competitors is addressed. Finally, it outlines how to develop the business brand by defining what it stands for and creating a visual identity through elements like logo, fonts, and colors.
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
Have you ever noticed that people who say, “We need to get everyone on the same page” rarely have anything written down on ONE page? People use the term “fewer bigger bets” all the time, yet these same people seem to be fans of those small little projects that deplete resources. People say they are good decision-makers, yet struggle when facing strategic choices, so they try to justify doing both options. A well-written Brand Plan should force your hand in how to allocate your brand’s limited resources to drive the highest return. We believe that a Brand Plan should be on one page!
Small Business BC seminar and webinar presentation is about planning and crafting a crucial part of the blue print of the overall business plan including what items to prepare for a meeting with a prospective retail customer.
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
A presentation by the Community Foundation for Northeast Georgia and Rock Paper Scissors to help nonprofits understand their brand impact on their organizations, begin building a Brand Commitment and Marketing Plan, establish the value of storytelling and its impact on marketing, and reconnecting with social media and how it impacts a nonprofit's efforts.
Webinar: Rethinking Sales Motivation: A Modern Approach To Drive GrowthMaritz Motivation
Check out the webinar slides to find ways to better motivate your channel sellers, inspire long-term loyalty and drive sustained growth with a modern strategy. Read the full webinar recap here: https://maritzmotivation.com/resources/sales-motivation-strategy-drive-growth/
Every three years we conduct global research
into “What it Takes to Win Business” based on
the perspectives of 178 global Buyers and Sales
Professionals from a range of industry sectors.
We use the findings to help our clients understand
how their customers make their buying decisions,
become more customer-centric and improve their
win/loss ratio.
We have mapped out the 7 elements of smart strategic thinking, as a way to guide and challenge you to think strategically. Challenge yourself to take your brand strategy and see how it lines up to our 7 elements of smart strategic thinking. Do you have a vision, are you focused enough, are you taking advantage of some opportunity? You can have this on the brand overall, or any project that you are working on. We will show you how the model works, then provide examples drawn out using Apple, Starbucks and Special K.
This document provides techniques for developing strong branding and understanding customers. It includes exercises on creating customer profiles, developing market maps, establishing brand principles, and creating a business model and value proposition. Statistics are provided on customer loyalty, showing most customers will use a different supplier and unhappy customers will tell others rather than the company. Techniques are presented for creating products to meet customer needs, gaining customer insights, and valuing invisible customers. The goal is to help businesses focus on effectiveness over busyness by prioritizing important tasks like building a great brand and understanding customers.
Mentoring is important for small businesses at all stages of growth. For those just starting out with an idea, a mentor can help break down the initial steps into manageable chunks to prevent overwhelment. For small businesses that have launched, a mentor provides an outside perspective on how the company is perceived by customers and advice on marketing. Research shows that small businesses that engage mentors have higher survival rates and growth. While many business owners recognize the benefits of mentoring, few actually use mentors due to not knowing how to find the right fit and concerns about establishing the relationship.
The document provides 14 marketing tips for small and mid-sized businesses. The tips include researching the market before campaigns, identifying target markets, establishing a marketing budget, making branding clear and consistent, articulating products/services, getting testimonials, using word-of-mouth marketing, being visible online, asking for referrals, cross-promoting, integrating different marketing strategies like email, social media and SEO, continual communication, analyzing leads, and testing customer satisfaction. The document recommends re-evaluating marketing strategies annually and calls small businesses to assess their current efforts.
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
Similar to UBC Pharmacy-personal brand 11 mar2013 - short (20)
UBC Phar400 Business of Retail Pharmacy 3.0 11Sept2015Gerry Spitzner
This document provides an overview of retail community pharmacy management. It discusses thought starters on customer experience and operational areas. It outlines different pharmacy formats including corporate, franchise, banner, and independent pharmacies. It also discusses pharmaceutical logistics and supply chains. The document explores future developments, opportunities, and trends for retail pharmacies, including a shift towards payment based on patient outcomes rather than medication volume. It emphasizes the importance of patient services and engagement to leverage pharmacists' role in healthcare.
UBC Phar400 Biusiness of Retail Pharmacy 3.0 23Jan2015Gerry Spitzner
This document provides an overview of retail pharmacy business in Canada and British Columbia. It discusses the different types of retail pharmacy formats including corporate pharmacy, franchise pharmacy, banner pharmacy, and independent pharmacy. It also outlines the complex pharmaceutical supply chain and logistics system. Finally, it addresses key functional areas of retail pharmacy operations and discusses future trends, including a shift toward greater consumer spending on healthcare.
Presentation to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course. Introduction of basic marketing concepts and how they relate to marketing professional patient services beyond dispensing.
UBC Phar400-Employment Law & Interviewing 31Oct2014Gerry Spitzner
Overview of Canadian and BC employment law presented to 4th year UBC Pharmacy students. How it relates to the Pharmacy workplace, recruiting and interviewing to help students prepare their mid-term job description assignment.
UBC Phar400-Business Plan Essentials 3Oct2014Gerry Spitzner
Presented to 4th year students at UBC Pharmacy in the Phar400 Pharmacy Business Management course to help them prepare their business plan and pitch presentation for a sustainable patent service.
UBC Phar400 Marketing Pharmacy Professional Services-25Oct2013Gerry Spitzner
Presented to 4th year Pharmacy students at UBC Pharmaceutical Sciences in the Phar400 Pharmacy Business Management course.
As part of the curriculum students are required to work in teams to create a new sustainable professional clinical service supported by a business plan. At the end of the semester the teams present in a "pitch" to classmates and a panel of judges. Winners are determined by their peers.
In this fourth presentation of the semester we focus on Marketing healthcare professional services. We define marketing and explain how the marketing concept applies to marketing professional services.
Learning objectives:
>Brand and Branding
>Marketing 101
>Managing the Marketing Mix
>Marketing Pharmacy Professional Services
UBC Phar400 Business of Retail Pharmacy-13Sept2013Gerry Spitzner
This document provides an overview of the retail pharmacy business in Canada and British Columbia. It discusses the different types of pharmacies, including corporate, franchise, banner, and independent. It also examines the pharmaceutical supply chain and logistics, the key controllable aspects of a retail pharmacy like inventory, pricing, and staffing. The document notes several future trends for the industry like an enhanced role for pharmacists, an aging population, and increasing demand for pharmacy services. It predicts ongoing reimbursement challenges and the need for change management skills.
This document provides an overview of key considerations for establishing or purchasing a pharmacy business. It discusses factors like location analysis, lease agreements, capital requirements, purchasing an existing business versus starting a new one, and tasks involved in both options. The document is a guide for prospective pharmacy owners on important business and operational aspects to evaluate in starting or buying a pharmacy practice.
The document provides guidance on developing a business plan for a new clinical service, including conducting market research, assessing competitors, determining needed resources, establishing goals and objectives, and documenting the plan. It emphasizes understanding customer needs, developing a value proposition, creating a mission statement, and convincing investors that there is demand for the product or service.
The business of pharmacy january 2013 long versionGerry Spitzner
This document provides a high-level overview of pharmacy management in Canada and British Columbia. It discusses key topics such as the types of pharmacies, pharmaceutical logistics and supply chains, the four controllable parts of a retail pharmacy business, and customer experience. It also examines future developments, issues, and opportunities in the pharmacy industry.
The document discusses various considerations for someone wanting to open a community pharmacy, including whether to buy an existing business or start new, location selection, financing, hiring pharmacists, services offered, and competition factors. Key decisions include choosing a business structure, securing an optimal lease, and ensuring sufficient initial funding. Overall community pharmacy ownership remains possible with guidance.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
2. retailSOS.ca | Gerry Spitzner 2
Objective; define your personal
brand and create a personal
value proposition for job search.
Thoughtstarter | Valuable Insight
Marketing of You | 3 P’s of Personal Marketing
Personal Value Proposition ( PVP )
Business Networking
Personal Brand and Branding
3. Your Personal Brand is Not About You; It’s all about them.
The 3 foundational questions of your personal brand
◦ Question #1: Who is your audience?
The more clarity and specificity that you can describe your audience
with, the more effective you will be.
◦ Question #2: How can you help them?
Start by identifying their problem and the difference in their results if
they build a relationship with you.
◦ Question #3: What makes you different?
Showcase your personality, your past success or your innovative ideas.
In this question, its okay for it to be about you.
retailSOS.ca | Gerry Spitzner 3
4. Do you know your value – your unique differentiators?
Can you define your personal brand?
How easily can you articulate that brand?
Do you actively work on enhancing your brand?
4retailSOS.ca | Gerry Spitzner
5. Marketing of You
Identifying and marketing your personal brand is an essential core
competency for managing and sustaining a successful career.
retailSOS.ca | Gerry Spitzner 5
6. retailSOS.ca | Gerry Spitzner 6
Preparation
conduct your due diligence; define and
identify your brand
Packaging
create your portfolio; create and build
your brand
Presentation
deliver your message; articulateand
enhance your brand
7. CONFIDENCE is how it all comes together – your
preparation, your packaging and presentation!!
◦ Don’t limit efforts internally within your organization/industry
◦ Be sure to incorporate external initiatives
◦ Take into account everything around you
◦ Create an effective branding and marketing outlook
◦ Be consistent across all platforms
◦ Embrace concepts as a way of achievingself-actualization
7retailSOS.ca | Gerry Spitzner
8. Personal Value Proposition
How do you develop a powerful PVP?
Do one thing really, really, really well.
retailSOS.ca | Gerry Spitzner 8
9. Set a clear target.
◦ One that needs what you have to offer. You'll prefer some directions, not
others. Targeting will make you most effective.
Identify your strengths.
◦ What you know and what you can do are the foundation of your PVP. Hone in
on what those are.
Tie your strengths to your target position.
◦ Don't leave it up to the employer to figure out how your strengths relate to
what he /she needs. Connect the dots for them.
Provide evidence and success stories.
◦ Strengths may be what an employer is "buying," but your achievements are
the evidence you have those strengths.
retailSOS.ca | Gerry Spitzner 9
10. Business Networking
The idea of networking makes many people uncomfortable…or confused.
It’s easy to see why.
retailSOS.ca | Gerry Spitzner 10
11. Network with the intention of helping other people, not
yourself. Don’t expect anything.
Networking is more about listening to what people say;
◦ Rather than saying the right things or what you want to tell them.
Start by focusing on being friendly and helpful.
◦ #1 tactic - simply spread information in a friendly & helpful way.
Develop the habit of introducing people.
◦ Connecting like-minded people is a powerful way to enhance your network.
What You Should Do Now
retailSOS.ca | Gerry Spitzner 11
37. To your business and professional
success, thank you for your attention.
Time for questions...?
retailSOS.ca | Gerry Spitzner 37
38. Gerry Spitzner is an optimist with a natural "kid-like“ curiosity for improving life and business
results. He believes in a bright future and our ability to build it together. Gerry is passionate
about making the public aware of the great things Pharmacists do.
Drawing on 35+ years experience in multi-site retail Pharmacy operations, drug store ownership
and the Pharmaceutical wholesale supply-chain; Gerry brings the leadership, knowledge and
market awareness of business development to retail Pharmacy owners helping them achieve
growth objectives. He teaches and inspires Pharmacists to achieve results by aligning their vision
with marketing strategy and operational execution.
Fascinated with a lifelong curiosity for why customers buy and a passion for retail Pharmacy;
Gerry guides leaders and organizations to create, engage and keep great customers by delivering
the promise of an extraordinary customer experience. He has devoted his life to sharing his
thinking with other Pharmacy leaders to manage market analysis and build business plans that
increase profitability and create competitive advantage with systems to implement.
His company is retailSOS.ca, a Vancouver-based business management consultancy with a suite
of outsourced business services to support Pharmacy owners starting, buying or strategically
realigning their practice. With a clear understanding of the business of Pharmacy he uses a
solution oriented focus with ideas and alternatives that clients can use to address the changing
practice issues they face right now. Gerry understands who they are, what they need, and where
to find it, helping them market and strategically realign their professional clinical services to
integrate the business activities of optimal drug therapy outcomes through patient centered care.
retailSOS.ca | Gerry Spitzner 38
Editor's Notes
Chances are you've been hearing and reading a lot about personal branding lately. This is good and bad.The good – people are learning why defining their personal brand is step one for healthy career management and job search acceleration.Whether or not you accept it, in today's job market, no matter what industry, personal branding is not optional.The bad – misinformation about branding is rampant. Consequently, misconceptions multiply. If you've come to the conclusion that branding is all about self-promotion, narcissism, and making big money by marketing yourself, you've been listening to the wrong people.More good news – you already have a personal brand. Your brand is your reputation – the perception of you held by the external world. Your brand is the unique combination of personal attributes, values, drivers, strengths, and passions that define you. Your brand helps those assessing you, determine whether they should hire you or do business with you.The brand development process empowers you with a firm understanding of what differentiates your unique promise of value from your work search competition.Another great thing about knowing and communicating your brand is that it helps generate chemistry and attracts recruiters, employers, and hiring decision makers. The key to success; and this isn't revolutionary, is to be compensated based on your passion.
Objective...Why is it important? It’s a personal brand and value proposition; so it should be all about you, right?Your accomplishments. Your history. Your personality. Your unique perspective. Right? Wrong. If your personal brand is all about you; no one is going to care. You will be ignored. People will yawn.Your personal brand needs to answer WHY: Why do they or should they care?
Effective personal brands convey the value that you bring to others and exactly what THEY are going to get out of a relationship with you. This means that your personal brand shifts, changes and adapts to new circumstances and new audiences. Its malleable, just like your personality or your appearance.If you aren’t sure of the most important question of your personal brand, “Why do they care?”, you can build it by answering these three foundational personal branding questions. Use these questions to build your “general” brand or apply them to specific situations, to help you personalize your brand for every interaction.Question #1: If you don’t know your audience, you really can’t go any further. After all, your personal brand is all about them. Question #2: Now that you know your audience, its important to identify exactly what they want and what you do to benefit them. Question #3: Surely you are not the only person in the world who can solve their problem, so why should they choose you? This is where your personal brand will shine!When you have answers to the three foundational questions, its time to go back to answer the essential question, the foundation of your brand, Why Do They Care? A simple, effective way to answer this question is to frame it like this: I help [your audience] solve [their problem] by [your differentiator].
Think about the following questions...Are you comfortable talking about yourself in this way? More importantly, are you prepared to talk about yourself in this way – packaging your talents and accomplishments – showcasing them; and presenting your value internally within your organization and externally within your chosen field and community? How can you develop this ease; / confidence and comfort; / that is considered very difficult by many people?Many people view it as a task, so it can come across as insincere and ineffective. The first step is to change your mindset and embrace personal branding as a required competency in taking charge of your career and executing a successful career management strategy. A core competency that can become so effortless and second nature that you do not even realize you are doing so. Easier said than done! Let’s walk through some techniques for developing this core competency.
Empower yourself by knowing what you have to offer, what you want, and how to ask for it. Your ability to market your talents, accomplishments and value are a key part of enhancing your brand. The demands we face today include an unpredictable economy, very competitive and specialized marketplace, globalization, changing demographics, and strong leadership skills by all levels. In order to be successful, it is critical to set yourself apart.
Practicing these “3 P’s” are effective techniques for establishing your personal brand and marketing yourself resulting in a more fulfilling and focused career. Remember, the best person to manage your career is you, and the best person to market your talents, accomplishments and value is you!
When practicing the “3 P’s”, deliver it with the UTMOST CONFIDENCE and don’t limit your efforts internally within your organization or industry. Be sure to incorporate external initiatives – reach your efforts outside of your organization with equal importance. The venues you should take into account include your team, function, organization, business, industry, profession, media, community, academics, professional associations, family, friends, and other social groups.Once you create an effective branding and marketing outlook, you will find it to be a natural process that you don’t even realize you have engaged. Be consistent with your presentation in everything you do and everywhere you go with the same core message.Once you embrace the concept of the 3P’s as a powerful way of achieving self-actualization – knowing your value, setting goals that allow you to do what brings you the most passion and achieving a higher sense of accomplishment;then you should create a Personal Value Proposition.
Business Executives set value propositions for their products/services — their target market segments, the benefits they provide, and their prices. It's why a customer should buy the product or service.But value propositions go beyond just products and services. Your personal value proposition (PVP) is at the heart of your career strategy. It's the foundation for everything in a job search and career progression — targeting potential employers, attracting the help of others, and explaining why you're the one to pick. It's why to hire you, not someone else.Sometimes called an ‘elevator pitch,’ your Personal Value Proposition, or PVP, should summarize and synthesize the value you provide as an employee and to potential employers. Without providing value, career business development can be challenging - and will be based mainly on hope or luck, neither of which is a good career strategy.
The PVP begins with a target. You'll prefer some directions, not others. Targeting will make you most effective. I.e. Independent, banner or chain. Filling prescriptions or clinical services.Identify your strengths. May sound obvious, but hone in on what you know and what you can do.Don't leave it up to the employer to figure out your strengths. Your strengths may be what an employer is "buying," but your achievements are the evidence you have those strengths. They make your case convincing. Finally, think about your presentation. Long-term success will often be based on your visibility within that initial three-month window of your new job, and your interviewer wants to know what you will look like in the role and what impact you might make.Too many candidates concentrate on content — far too much of it — forgetting that a potential employer is really trying to find out whether you fit the part.
When most people think about networking it seems insincere at best — and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine.It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity” it’s easy to think that we need to act in a different way.Unfortunately, most networking strategies come across as pushy, needy, or self-serving — even though the people using them rarely act that way in day-to-day life.You don’t need to know the most people, just the right people. There is no need to shotgun your business cards across the industry or to pepper everyone with emails. Instead, focus on finding people that are relevant to you. As time goes on, you can decide if the interests that you share with someone are worth pursuing further. It’s better to have 5 people willing to help you out than it is to have 500 that simply know your name. Networking is not about who you know; it’s more about who knows you.
The real goal of networking should be to help other people. Yes, it would be nice if they helped you out as well, but networking is a two–way street. And your side of the street is all about helping others, not asking them to help you.Asking for favors should only become a possibility once you have learned more about the person and provided some value to them. The fact that you reached out and made contact with someone does not put them in your debt.Take the time to listen to people’s stories. It’s far more important to understand their needs before you tell them about your needs. Your goals should not be on the forefront of your mind. You’re trying to develop a relationship with someone, it’s your job to understand the people in your network, where they are coming from, and what’s important to them.Start by focusing on being friendly and helpful. This is the number one tactic you can use to build your network. The idea of doing this seems foreign to many people, but it’s actually quite easy. Do you know two people who enjoy reading the same type of books? Don’t make it hard; just introduce the two of them by sharing their common interest. They can decide if they want to pursue the relationship further.You don’t need to be a master to start building your network. Just taking a moment to reach out is a big step that will help most people. Sharing useful information and connecting like-minded people are simple actions that everyone will appreciate.
Brand is the sum of the perceptions that are held about you. This includes perceptions held by both external and internal audiences and stakeholders. Brand is how people think and talk about you when you’re not there. How does this translate? A brand is a person’s emotional response -a gut feeling about you. In essence, your customers or potential employers own your brand, you do not. You don’t have direct control of the perceptions held by them.Does that comfort you or make you wince? If you’re just starting out, think about how fellow students at high school thought about you. Did some of them mistake your bubbliness as flaky? Or did they mistake your shyness as aloofness? Been there!
Timing note...should be halfway by now.Branding; on the other hand, is the universe of activities you undertake that affects those perceptions. In order to effectively build a positive brand perception, you must engage in both internal and external activities which are aligned to deliver a consistent impression of who you are.How does this translate? Branding is not about stamping a trademark on everything, but guiding and managing relationships with your customers and patients or potential employers. You’re branding yourself right now as an individual part of the Pharmacy family collective and your future practice. Realize that you only have partial control of the perceptions with your branding activities.However, you can learn how to cultivate affection from your potential employer or your customers and manage your brand.By Talking to the head; but speaking to the heart.
All this marketing speak can be intimidating.However; quite simply there are basically two kinds of Branding; horizontal and vertical. And these can be applied to a personal brand.Horizontal branding is that your message; your position; in peoples perception is that you are universal and a generalist; a mile wide and an inch deep. Vertical branding on the other hand is that your position in peoples perception is that you are unique and a specialist; that you are an inch wide and a mile deep.
Each type of branding is deliberate...A Horizontal brand is a mile wide and an inch deep. It’s one thing for a bunch of people. I.e. Walmart always the low price for everyone.A Vertical brand on the hand, is an inch wide and a mile deep. It’s a bunch of things for one person. I.e. Starbucks makes every drink for the individual based on the unique preferences of the customer; whatever way you want it; you can count on getting your same drink at any of their locations. And they charge accordingly. And we willingly pay for their value proposition.
Branding isn’t so intimidating.It’s a journey; but not a random one; the destination should be known.
And it is a marathon; not a sprint; Even though preparation time is similar and the destination is a known one, for both sprinters and marathon runners;Brand perceptions are created over a longer period of branding activity.
Many people think that personal branding is just for celebrities. In short, everything in today’s world is brandable; products, services; and including people. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies have made branding not only more personal, but within easy reach for many.But remember: your brand is not a logo, identity, or product. Branding is the system of activities; your logo and ID system are only one small part of it.Knowing the difference between “brand” and “branding” as two distinct things will give you an edge as a candidate for a potential employer or especially as an entrepreneur. Branding doesn’t have to be elusive or overwhelming. It’s just a matter of understanding what parts you can control and which part you cannot.Think of politics. Did you cringe? Imagine slipping on a pair of your favorite shoes… Which ones did you visually try on? That visual prompt is an emotional response, whether good or bad. Knowing that; will you continue to align yourself with that political party or buy shoes from that company again?What perceptions do these “brands” invoke. I bet it’s similar but a little different for everyone in this room. Donald Trump will show you how to get rich. Martha Stewart will show you how to look good. Google will search for stuff. BMW will make you feel safe.
To begin building your brand, ask yourself these questions:Who are you? What do you do? What makes you unique? Why does it matter? The answers are in your DNA. And it’s at the very core of you.Your personal passions, your interests. Your career goals. Your professional practice interests. Your authentic self.In the end, your personal brand is a living organism and the foundation of a good brand is trust. By consistently aligning yourself with your outlined goals and values, you beget trust -even when it’s not easy or convenient. Strive to beat your customer’s or potential employer’s expectations; make their experience exceptional; and your brand grows in direct proportion.
A few years ago, I watched a TED video with Simon Sinek and his lecture got me jazzed –This is a powerful piece of knowledge when it comes to today’s marketing. Simon made a discovery about how innovators talk the same language as they begin any endeavor. Their communication is different than others, in that they talk from the inside out - beginning with “I believe.” What helps is that Simon codified his discovery by creating the Golden Circle of communication for the rest of us.As defined by Simon, he contends that: Typical organizations and people begin with: What, How, Why? Very few people know ‘why’ anymore and I believe this is why they fail.Inspirational Leaders begin with: Why, How, What? Remaining true to their core and their belief , is why I believe they thrive.By defining your mission based on inverting your communication, you’ll discover your core purpose.It’s profound. And it’s been said before, but for some reason, he said it in a way I could understand – I hope you do too.If you’re interested; search for Simon Sinek on You Tube or the TED.com site.
What do you believe? What gives you a positive attitude with passion? And keeps you going when the going gets tough.What’s your purpose, your values and your goals? What makes you happy?Invert your communication and you’ll discover your core purpose.People don’t buy what you do, but why you do it. They believe what you believe. Same for your personal brand.
How are you conveying the ‘why’ in your mission? Does what you say line up with your body language?In communication; body language accounts for more than 55% of your message, and the tone of your message about 38%.Why becomes necessary and therefore, gives us all a purpose for being. What’s your personality? How do others see you? What is their perception of you and your brand? Do you believe what you believe? And do they believe what you believe? Are you authentic, unique and different? Do you show it?How can you find this?
What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality?Start by listening to how others introduce you.Some examples: Collaborative, resilient, forward-focused, risk-taking, connected, reliable, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible. Once you pinpoint what you feel are the right kinds of words, it’s a good idea to consult a thesaurus to precisely nail the exact words and put them into conversation. I.e. I’m friendlyand like meeting new people. Plays well with others. Can always count on her; she’s reliable. He sees the problem not just the symptoms.
Your Brand promise is emotional.How many times have you made a decision based on feelings? “I’m going with my gut” “This just doesn’t feel right” “My heart isn’t in it.”How many times have you asked yourself, “Why should I do this? Why did this happen? Why is she so stubborn? Why are we here?” Understanding the “Why” as the core purpose for living and creating will help us achieve the sustainable endeavours we strive to build.And this is why I’m jazzed. Leading with “why’ has lifted a huge weight off my shoulders. When I use “why” to lead any endeavor, I can lead with purpose knowing that…“Why” is the reason/purpose of pitching my story“Why” is the purpose of a new product or service“Why” is the reason I want to make the public aware of the great things Pharmacists do“Why” gets me up in the morning
People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.It’s always about the experience; the feeling.What emotional benefits does your personal brand deliver?I’m friendly, I like to have fun, I never give up, I like people and they like me.
Your personal brand needs to be better than anyone else on at least one value. Do one thing better than anyone else.This is where you need to craft and position your personal value proposition.You can be like everyone else and look like everyone else; however build your value proposition around some point of distinction.And it should be around your dominant strength and passion.
Your dominant strength is unique to you. Only you know what it truly is and what you want it to be.If you want to know what they [your customers or potential employers] think of you; ask them.Any description they provide will help you understand if external perceptions are aligned with yours. If not; adjust, embrace, and move forward. Listen very closely; you might find unique points that you never thought of that you can use in your value proposition.Feel free to ask again and again and again - it’s almost like an employee review inverted.Ask open ended questions to find what’s truly unique about your brand. When you think of me, what comes to mind? What adjectives would you use to describe your perceptions about me or my personal brand?Try not to ask close-ended questions such as: What do you think about me?You’re trying to find out unique feelings.
What’s your story going to be? You have to discover your brand.Have you ever been called intelligent or humorous by your peers or coworkers? That description is part of your brand, especially if you feel those attributes pertain to you.The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what's in their best interests. In order to find your passion, you need a lot of time to think, some luck, and you need to do some research off line and online to figure out what's out there to help articulate your story.Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan. In the future and the new economy of healthcare; your greatest strength is what’s going on between your ears; your knowledge is your greatest asset. It isn’t filling prescriptions; it’s more about dispensing medication knowledge and keeping people healthy.What are you saying? How are you setting your branding stage?
After you spend the time on your personal branding, it’s time to showcase it to the world, especially your ideal audience.Don’t be fooled by the myth that if you build it, they will come. Unless you’re the luckiest person on earth, you’ll have to actually communicate everything you’ve created, to others.Have you attended a networking event or made any new connections? What about the Pharmacies you just did your rotations at or still working at? These are your networks.They are the best places to try out your PVP and craft them until they roll off your tongue with ease and come from your heart.You might not get it quite right the first few times but if you keep working on it; it will get better every time you tell your story. Listen to what people say and the questions they ask; you’ll know pretty quickly if they get your value proposition and brand.
You simply can’t build a brand without a website and you cannot grow your brand without content and social media. If you have no online presence; you don’t exist. Where should you start with online media? These are the most important 4 to start with; #1 is start with a LinkedIn profile, build it to 100% complete; and begin connecting, recommending and endorsing people. Build a network of and for your professional contacts. Note: LinkedIn is NOT Facebook for business! Don’t post personal stuff! Keep it professional and share knowledge or business stuff that interests you and you think benefits your contacts.Then work on the next channel that works best for you; until you have them all covered.Excuses like “I don’t have time” and “I don’t know what to write about” need to go. A static, unprofessional online presence won’t attract new visitors or new opportunities. A person who wants to succeed will invest the time necessary and make a habit of reading, writing and becoming immersed in their industry. A brand that communicates value is more attractive online. Will you start today?Blog?; you might say I haven’t got anything to say; well you’ve written papers for your studies; why not use them?You Tube? Start your own channel.
To recap...What is a personal brand? A personal brand is the way that you communicate your unique value, which influences the perception that others have of you.How they introduce you will get you started on the discovery process.A brand is not just a website or logo or other tangible items. What other stuff shows up in online searches when you goggle your name? Is it good stuff with quality links or nothing?A brand is a message. Brand is how people think and talk about you when you’re not there. Branding is the universe of activities you undertake that affects those perceptions. And all the parts need to work together.
The job market has become extremely competitive and being capable is no longer enough to get a job. You need to know and promote your unique skills, because employers are looking for the candidates that can offer them the most value. There are unique qualities that you possess and cannot be taught, which you must exploit to your advantage. By having a strong personal brand, you increase your chances of demonstrating your creativity, work ethic and specialty. You are never going to be paid or hired for what you know, but for what you do; with what you know.
Develop a plan for how you will begin developing your personal brand and put it into action.Whether you think you are ready or not. You are ready. When you begin to think you are not ready, remember, both success and failure are largely results of habit. Success is about MIND SET not your SKILL SET. You have to commit to what you are going to do and work diligently to achieve it. Your brand is developed by what you learn and are able to share with others.
The work involved in uncovering and defining your brand may seem daunting, but your efforts will benefit you immeasurably. In job search, developing and communicating your personal brand can pre-qualify you as a good fit, clearly showcase why you’re the best hiring choice; and position you to land your next great gig.Paint your personal brand picture; prepare, package and present it with a powerful personal value proposition.
And always remember to be different and better than anyone on at least one point of distinction but be your authentic self.
If I can be a resource to you; find me.And if it’s a fit for you, follow or connect with me.
Woo Hoo; we’re done!To your business and professional success, thank you.Time for ????