Six Cornerstones of Successful Brands
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Did you ever wonder what it takes to be a superior brand? Isn't it funny how successful brands seam to suddenly appear. It's actually pretty simple of they do it. Learn this simple branding pattern.
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Six Cornerstones of Successful Brands
- 1. The Six Cornerstones Of All Successful Brands
- 2. Jim SocciArtistic Toy, President “Inspiring the use of Plush Toys In Advertising”
- 3. What you will learn in the next 60 minutes: 1. Common Branding Misconceptions 2. The three purposes of brands 3. Practical examples of good branding 4. Use branding knowledge to help you 5. The 6 traits of successful brands.
- 4. 6 Traits of Successful Brands 1. Belief in themselves 2. Audience understanding 3. Role identification 4. Aspiration delivery 5. Congruence of tactics 6. Kindle a community.
- 5. #1 Successful Brand Example
- 6. Problems Facing Most Clients 1. Divided Attention 2. Shrinking Budgets 3. Market / Economic Uncertainty 4. Identity Crisis!
- 7. Brand Myths Facing Your Client 1. Understand Promotional Products Role in their Marketing, Advertising, and Branding. 2. Their customer audience think logically. 3. Need a lot of money to build their brand. 4. Understand the business that they are in.
- 8. What is a Brand? 1. It has a Purpose 2. Always Changing, Never wavering 3. Helps buyer make decision quickly
- 9. #2 Successful Brand Example
- 10. Problems Facing Most Promotional Consultants 1. Time for creativity 2. Time with decision makers 3. Shrinking Margins 4. Identity Crisis!
- 11. Brand Myths Facing Promotional Consultants 1. Promotional Products = Branding 2. Marketing = Branding 3. Advertising = Branding 4. Understand the business you are in.
- 12. The Real Purpose of Brands 1. Identify 2. Differentiate 3. Build Value
- 13. #3 Successful Brand Example
- 14. Branding Knowledge That Helps Me 1. Commit to empowering purpose 2. Tell a good story 3. Keep it simple!
- 15. Frequently Asked Questions Q & A Session 1. Can I get a copy of presentation? 2. Where can I get more information on Branding? 3. How can I get a copy of Gary’s Book? 4. Why are Character’s important in Branding? 5. When is the next webinar?
- 16. For Additional Information Jim Socci – jsocci@artistictoy.com 484-788-0888 x101 www.artistictoy.com
Editor's Notes
- Lori will moderate and move screens and start introductions.
- Jim Socci is the President and owner of Artistic Toy in Allentown, PA. He joined the field of marketing after a career in finance and accounting. While working at PricewaterhouseCoopers auditing financial statements and earning his CPA; he learned how promotional products support a brand of professionals who are the best and brightest. After five years of public accounting, he moved into a corporate finance role at Penn Treaty Insurance Company. As Vice President of Finance he reined in budgets, prepared forecasts, and performed ROI calculations on marketing initiatives. After 3 years at Penn Treaty Jim decided to bring his lifelong entrepreneurial dreams into reality, so he purchased Artistic Toy, formerly Art’s Toy. Jim has put Artistic Toy on a mission to help corporations build character that create lasting brand impressions. Jim has presented several educational webinars on strategies to increase sales, comply with product safety, and improve brand awareness.
- A stone representing the nominal starting place in the construction of a monumental building, usually carved with the date and laid with appropriate ceremonies. something that is essential, indispensable, or basic:The cornerstone of democratic government is a free press. the chief foundation on which something is constructed or developed:
- Gary’s slide
- Gary Slide
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- Gary’s slide
- A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.[2] Brands are used in business,marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. A logo often represents a specific brand, as do many trade names.
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- Jim’s slide
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- Resource Advantage vs. Strategic Advantage Master Carpenter Marketing Math
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- Who is it going to be easier to sell promotional products to a company that understands BARACK – the 6 cornerstones of branding? Which company is going to spend more money on promotional products. A BARACK company or a non BARACK company? Does your scope of work change if the company you sell product to understands BARACK or Does Not? - Yes, but depends on your identity.