School for Social Entrepreneurs Australia Social Media Presentation


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  • Social Media is not going away!So, let’s understand and master the medium.Common sense.
  • SSE only set up SM tools late last year.Great to see SSE students posting on our wall.
  • Basic mirror site – still being developedFeatures blog, links to our Twitter, Facebook, You Tube etc
  • Student Profiles – add links, photos, keep them updated. We can link to them if we are talking about you online. Consider it a mini web site.
  • n.b you can chose the frequency of the info into your email
  • A free social networking site – although increasingly being used by companies and NPs. You can create a profile, join a network, upload photos, video, create events etcSarah – do you have any stats on nonprofits using Facebook in Australia?
  • Facebook
  • Blog – is a a web site in which items are posted on a regular basis and are displayed in reverse chronological order – term is short for weblog. Set up last year on wordpress – freeCan get posts as they are published or once a day or once a week. We post approx 3 times a week.Or we can blog about you if you send us something.Will start themes e.g. Fellow of the month
  • Allows you to send/upload messages “tweets” – text based posts allowing 140 characters. – you can set up your own page and update your status using tweets that your followers receive. You can also follow others. Just start listening – Follow Beth and Benny
  • Hope to have video comps
  • YouTube
  • Before you set yourself out into the online world, start to follow and watch other likeminded organisations, individuals and collectives who are doing it best! Start to follow, read, watch behavior and posting habits and see what you can learn from them.
  • Started March with target of 1,000 FB fans - now hoping for 3,000 in 2011. 200 followers on Twitter and looking to growFacebook has been a crucial tool as it has helped us develop important contacts in addition to spreading awareness - current project coordinator Empower Malawi - Jones Ntaukira - contacted us via Facebook. Our volunteer in Zimbabwe - Lewis Bhebhe - contacted us through our website. Launched a blog in late 2010  which charts our progress in more intimate detail and will have guest contributors on topics related to our mission and values.  Also have a forum space which we are testing out internally to promote debate on topics that are relevant to social entrepreneurship, development and social enterprise.  For fundraising - used Everyday Heroes as an online fundraising platform, particularly for the SMH Half Marathon and City2Surf, we raised just under 10,000 from these two events alone and about 70-80% of these funds were processed online. We mainly promoted these events via direct email and Facebook. We have definitely increased our awareness towards events etc. Facebook is a main channel yet again as we setup invites for the network we've built over the last year. So we've attracted people to attend events, volunteers and participants in fun runs through facebook. In addition we've also got global help in terms of spreading the word across social networks to boost awareness and potential for contacts overseas.
  • Blogs, facebook & twitter. * Newsletter which now has 9,500 subscribers Have sign up forms at every event and make sure this is an integral part of our website. This connects everything back together :) Most important advice is about building their community and online presence by sharing and getting involved with other people online - If they want their info/products or a name for themselves the best way to start is to engage with others. It all can be done for free before any money is invested into fancy websites or advertising and is far more effective!Facebook has been the most successful social media for us and makes up a staggering 5,000 referrals a month direct to our website. I can not stress how important it is to build a facebook Page (make sure it is not a personal page or Group) and why this is going where the people are already. With Facebook now overtaking google with website traffic it just shows you how this has become a crucial part of everyone's day!Our blog has been building slowly over time and I have learnt that this is an effective way to engage with people in between our events. We started with 2 posts a week and have now worked our way up to daily blog posts (Monday - Friday) and this has helped sustain our website traffic and has helped us gain advertisers on our website to help pay for the running costs and generate some extra income for FK office costs. 
  • Determine how often you want to blog or share via social media. If you are sporadic with your posts or updates people will most likely loose interest. At very least you should be trying to engage with your audience twice a week. I would recommend starting at something like 2‐3 posts a week – and never all on the same day, try and space them apart and then working your way up to daily. This builds consistency with readers, and keeps content up to date.
  • *facebook page, twitter account and linked in group but haven’t done anything strategic to date to build these and could be using them a lot more effectively. What we want to do is to use the platforms to inspire discussion and have them disseminate useful information but we just haven’t got the resources to do this yet.
  • Sarah - The best way for you to build your customer base and online reputation is to share, connect and support those back in the same community
  • School for Social Entrepreneurs Australia Social Media Presentation

    1. 1. Get “Social” with SSE<br />
    2. 2. What is Social Media<br />“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” <br />“Social Media is people having conversations online”<br /><br />
    3. 3. The Social Media Revolution<br />The Social Media Revolution by Erik Qualman<br />
    4. 4. Some More Facts<br />Spending up to $3.1B by 2014<br />86% marketers increased their SM budgets in 2010 <br />68% small businesses increasing their SM efforts<br />Australians spend 7 hours /month socialising online<br />9.9M of Australia’s 22M population use SM<br />Source: AC Nielsen<br />
    5. 5. Why Socialise with SSE<br />Latest news & opportunities e.g. funding, events, student successes<br />Promote your venture – we have 550+ facebook fans and 770+ Twitter followers and growing<br />Be part of a vibrant online community –an extension the SSE peer support and encouragement.<br />
    6. 6. Where is SSE Online ?<br />
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    9. 9. Linked In<br />World’s largest professional networking site – 90 million + users<br />Sign up and follow SSE Australia – connect with our staff (Benny, Beth,Sofiahetc) and we will invite you to the SSE Fellows Group<br />The LinkedIn group is our way of communicating exclusive information e.g. events, funding opps.<br />Participate in group discussions – start your own discussions, send updates to the group etc. <br />
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    11. 11. Facebook<br />A free social networking site – 500 million +<br />Sign up and become a fan / “like us” -<br />A place for SSE to celebrate student successes, promote events, link to blogs and news etc<br />Interact with our posts and broadcast your own news on our wall – over 550 fans<br />Photos, video, audio, links, polls<br />
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    14. 14. SSE Blog<br />Subscribe by email –<br />A place to share SSE stories, news, reflections, opinion pieces etc<br />Become a guest blogger – add photos, links, video. <br />We cross promote on FB, Twitter, Linked In etc.<br />
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    16. 16. Twitter<br />A free social networking site for micro-blogging<br />Sign up and follow us – www.twitter/sseaustralia<br />SSE sends regular updates – often links to blog or facebook - 770 followers<br />#sseaust – our new hash tag to track conversations<br />#socent and #socentau also widely used<br />@sseaustralia – send us a public message, we can RT<br />@Bennycallaghan – send a message to Benny<br />@Bethworrall – send a message to Beth<br />
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    18. 18. SSE YouTube<br />A video sharing site – now largest search engine in the world<br />Subscribe to our SSE channel –<br />Send us your videos and we can publish or just links and we can promote them via our Facebook, Blog etc<br />Student videos have attracted over 250+ views<br />
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    20. 20. SSE Flickr<br />A photo sharing site <br />SSE uploads photos and shares them on Facebook, Twitter etc<br />Organise your photos into sets/collections etc.<br />Put Flickr badge on blog, web,etc.<br />
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    22. 22. SSE Students using Social Media<br />ShanilSamarakoon, Empower<br />Sarah Thornton, Finders Keepers<br />Zoe Lamont, 10Thousandgirl Campaign<br />Kerrie Noonan, Groundswell Project<br />Stef Tipping, My Agender<br />Julian Lee, Food Connect<br />Jess Moran, Scarf<br />David Hood, Doing Something Good<br />Kumari Middleton, Mayibuye<br />And many more….<br />
    23. 23. Tell people how to find you<br />
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    31. 31. How to Get Started<br />Start by joining up – to SSE’s space <br />Let people know how to find you online e.g. email signature<br />Follow/become fans of others and build your social media network – be open and courteous<br />Use #sseaust, #socentauand #socent to listen and get involved in conversations<br />Have fun and think of creative ways to bring your venture to life. <br />
    32. 32. Visit Us <br /><br /><br /><br /><br /><br /><br /><br />