The document discusses using apps as an interactive business development tool. It outlines how apps have evolved from products to help customers and for marketing purposes. It then discusses the growing use of apps in businesses and provides examples of business apps that can be used for sales, marketing, HR and more. The document advocates developing a pilot app to test using apps to engage stakeholders and deliver ROI for certain business processes.

1. The case for migration
Using Apps as an interactive
business development tool
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2. Presenters
Johnathon Ryder Ryan Sales John Griffith
Client Services Director Creative Director Communications Director
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3. 2.
1. 3.
The evolution 4.
The App The
of business Corporate
landscape Business take-up
communications
App
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4. Professional Services should
“ Create insanely great experiences by
introducing simple innovations any business
can adopt to create deeper more emotional
connections with your customers.”
Steve Jobs, Apple’s CEO, 1955- 2011
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5. What are Apps?
Used as
Products
(purchase/
free/game)
Help
customers
(updates/
progress)
Marketing
(Tax/
pension/
bus dev)
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6. Top law Apps
Trialpad Dropbox GoodReader Circus Ponies Penultimate Source: law.about.com
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7. iBook support
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8. Business ‘utility’ Apps: Streamlining business tasks
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9. 8 in 100 238%
Planned purchases 2012:
85% iPad
adults own projected UK 27% Samsung Galaxy
a tablet tablet growth 2% RIM Playbook
Current tablet Corporate Demand:
market share: 80% iPad
75% of those 68% iPad
27% Android
7% Samsung Galaxy
5% Dell
being iPads 4% Motorola /
5% Blackberry Blackberry
Source; IDC Market Intelligence
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10. Evolution of business communication
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11. Hardware Data Security Penetration IT integration Investment Search for ROI
Social Business: The challenge
for Professional Services
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12. A personalised wrapper of
Business app = dynamic multi-media content
with analytics delivered to a
specified device/s
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13. App User App Co-creator
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14. sustainability
feedback form
time responsive
no wifi problems
personalised
interactive scalable
quality app 2 iPad no code to freeze
innovation
analytics every app unique
tracking
cost-effective
navigationmulti-media content
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15. The business App as engagement
Sales Marketing HR
• Pitches • Company brochures • Graduate Recruitment
• Tenders (heavy / lite) • Product brochures • Employee Benefits
• Pre-tenders • Investor updates • Manager packs
• Meet the team • Customer service • Training
• Door openers • Client facing • Induction & on-boarding
• Partner induction • Administration
• Business Development
• 121 sales tools
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16. 40%
35%
Asset Cloud App Wrapper Delivery Analytics
From Assets to Analytics
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17. • Strong encryption & authentication
between App and device
• iCloud is constantly backed up
• Remote tracking and wiping of content
• Code freeze after agreed time limit
• Privacy and cookie compliant
Data Security
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18. Employees
– Training/eLearning
– Proposition
Server/iCloud
Clients
– Case updates
– Success stories
Dynamic v’s Static mobility
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19. Heavy tender Lite tender Business Development Business Development
Local Functional
Representatives (LFR)
Roadshow Pack
Zurich People Power (ZPP)
Select your language
Employee Engagement Lite tender Heavy tender Business Development
Corporate take-up
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20. What can apps What business
do within your
business with
Stakeholder
+ processes can
be migrated
to apps that =
Produce a pilot
to test out
your theories
buy-in? deliver ROI?
Analysis Development Working model
Creating business Apps
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21. Thank you
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