How to scale enterprise mobility and improve roi


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Cimarron Buser, VP Business Development at Apperian, with a webinar about "How to scale enterprise mobility and improve roi".

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How to scale enterprise mobility and improve roi

  1. 1. How To Scale Enterprise Mobility and Improve ROI Cimarron Buser, VP Business Development November 14, 2012Copyright © 2012 Apperian, Inc. Please request permission before copying or using content from this presentation.
  2. 2. Today’s WebinarTwitter: #mobilityDirect Messages: “Chat Box” inWebinar Session will be answeredpersonallyQ&A At the End of thePresentation 2
  3. 3. Enterprise Mobility Growth Curve Innovation & ROI Phase 1 Phase II Phase III Phase IV “Device Lock down” “Build apps” “Deploy apps” “Secure & Manage apps” Devices Apps time
  4. 4. Mobile Maturity Model Source: Michael King, Appcelerator
  5. 5. 1. How do I scale development?A Myriad of Mobile App Development Choices… R U Ready? 5 5
  6. 6. Cross-Platform vs Functionality? HTML Website “Holy Grail ??” HTML+Mobile CSS Kurogu Kinvey MobiFlex Antenna Stackmob Heroku IBM/ Webalo Verivo Kony SAP Red Foundry Multi-Platform Support PhoneGap Sencha Appcelerator Xamarin RhoMobile Android SDK Blackberry 10 Native SDK Feature Phones (AD 2005) Windows SDK Xcode (IOS) Functionality 6 6
  7. 7. 2. How do I scale Deployment? App Providers Mobile IT Mobile Users §  Access to testers and users §  Deploying mobile apps at scale §  Finding sanctioned apps §  Managing development lifecycle §  Securing Apps & data §  Comingling personal and work §  Supporting remote users Source Protect Manage Deploy 7
  8. 8. Case Study: P&G §  Ensure success of company-wide BYOD program §  Support thousands of employee owned devices §  Executives get access to critical business data §  Provide “self provisioning” 24x7 portal to sign up all new employees §  With a 3X ROI and 3 month payback
  9. 9. Relationship between Scale & ROI ROI How do you achieve ROI by driving app adoption at scale? Scale How do you roll out apps at scale to achieve enterprise mobility ROI? ROI 9
  10. 10. ROI = Adoption of Apps•  ROI is gained through: •  Increased productivity & innovation •  People using the apps you’ve invested in•  Apps are adopted through: 1.  Network effect – Everyone in the chain uses the apps 2.  Viral effect – “I want that too!” 3.  Multiplier effect – One app leads to the next 10
  11. 11. Key Success Factor: Self-Serve Solution •  Promote the Solution – Internal Sales Users & Marketing •  Users can sign up themselves MAM •  Minimize the Clicks! DEV IT 11
  12. 12. Key Success Factor: User Satisfaction •  Familiar discovery of Apps •  Instant-on •  Customizable •  Multi-device support 12
  13. 13. Key Success Factor: IT Comfort & Compliance •  Secured & managed apps •  Easy-to-use, unified admin portal •  Cloud-based (scalable) •  Full onboarding & offboarding 13
  14. 14. Key Success Factor: Clear Policies (for BYOD)•  Set simple guidelines for your employees •  DO NOT require a lengthy user agreement •  Explicitly explain what you will and won’t do and when •  Establish responsibilities •  Employee “ownership” leads to lower TCO ersonal nterprise 14
  15. 15. Key Success Factor: User Engagement & Feedback•  “Crowd source” •  People use apps -> feedback •  Create a conversation•  Respond & iterate on feedback •  Acknowledge, reward, “gamify” •  Establish a pattern of continuous improvement 15
  16. 16. Key Success Factor: Release Quick Iterations•  Start lean•  Learn from Angry Birds•  Release new, better versions frequently•  Make enterprise apps fun! 16
  17. 17. Finally…Learn from Others•  Set reasonable expectations•  Old “B to E” methods may not work•  Focus on “pull” and not “push”•  Internal sales is a necessity•  Measure and analyze what works•  Rinse and Repeat 17
  18. 18. Thank you! To learn more about how Apperian can help your organization, call 800-862-0511 or email 18