Digital Media Suite from Cisco on the cloud by Nexus On Demand partner

1. Next
Generation
Digital Media
Service Provider
Overview
April 2012

2. WHO WE ARE
Nexus On-Demand is a globally registered Cisco solutions developer and is a leading provider of
digital media application management software and services.
Quick Facts
 Established in 2001
 Headquarters in Dallas
 Regional offices in London &
Kuala Lumpur
 50+ professionals globally
 100% owned by management
cisco.nexusondemand.com
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3. WHAT WE DO
Nexus provides the tools necessary to build & manage digital media apps. We work with infrastructure providers like
Cisco to deliver a total solution.
Apps (visual)
Client Responsibility App Framework
 Marketing  Media content + data
 Communication  Business logic + functions
Infrastructure (foundational)
Client Responsibility
 Information Technology
 Audio Video Services
Digital Media Suite IP Network Service
 Digital Media Manager  ECDS  Integration
 Digital Media Player  Routers  Warranty
 Show & Share  Firewall  Maintenance
 LCD  LAN / WAN  Help Desk
 Digital Media Encoder
 Media Experience Engine
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4. OUR VISION
Four Screen Coverage = Pervasive Communication (not just digital signs)
SIGNAGE MOBILE DESKTOP IPTV
Problem Solution
I want a better way to communicate with my Develop digital media apps that run on any digital
Q A
constituents. ‘screen’.
I don’t want to manage a bunch of different Unified content management platform delivered
Q A
systems. via the Cloud.
I have various users with different skill sets and Specific tools and workflows for various business
Q A
requirements. users. (e.g. Marketing & IT)
I don’t want to piecemeal a solution with a bunch Use Cisco to deliver and manage a total end-to-
Q A
of vendors. end solution.
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5. APPSPACE – Introduction
AppSpace is our online toolset that allows users to create, manage, and publish digital media applications.
Flexible Always Templates &
Convergence Infrastructure Up-To-Date Widgets Customization
Digital signs, directories, Cloud or On-Premise options New features, functions, and Extensive library of Build and manage custom
video walls, LED, and more to meet your business upgrades every quarter professionally designed apps to meet unique project
from a single platform requirements content requirements
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6. APPSPACE – Deployment Strategies
Choose the deployment strategy that suits your business objectives.
BASE ENTERPRISE SP CLOUD
Run AppSpace in a Run AppSpace on an Establish AppSpace in
dedicated on-premise enterprise-class server the Cloud and centrally
network and align with and deliver digital media deploy digital media
internal IT policies. to unlimited endpoints. services.
Ideal for SME businesses Ideal for large enterprise and Cloud Delivery Strengths
media networks
 Single enterprise customer with  Offer flexible digital media
a single account  Large enterprise customers with services per endpoint
multiple accounts
 Supports hundreds of endpoints  Minimal overhead for
 Supports unlimited endpoints customers
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7. APPSPACE – Cisco DMS Infrastructure
AppSpace defines the DMM manages the
“application layer” infrastructure
CREATION +
CONTROL 

App + content tools
Interactive capabilities


Device management
Live source management
 Extensive content reports  Device reporting
 Data integration  Device grouping
ECDS or SmartHub ASE pre-positions content, SmartHub as an
Intelligence Module runs custom services
DELIVERY +
 SmartHub ASE is a software module that runs on Cisco UCS or a
INTEGRATION virtualized environment
 Content cache and application services
 ASE plug-ins for data source management or other controls
DMP plays back apps determined by DMM
PLAYBACK  App playback via IP stream from AppSpace, DMM or SmartHub
 Support for Cisco DMP 4310G
 Support for Cisco DMP 4400G
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8. UNIFIED PLATFORM MANAGEMENT
Manage apps Integrate 3rd Manage ECDS pre-
Broadcast
and content party data devices and positions video
live sources
sources and the media and digital
over
services network media content
multicast
infrastructure
Nexus SmartHub ASE Cisco DMM Cisco Source ECDS Cisco Encoder
Cisco Endpoint ECDS
Video
Interactive Passive
Communication
Enterprise IPTV Directory + Wayfinding
Wireless
Access
Point
Mobile Apps
Digital Media
Players
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9. Next Generation Digital Media
STRUCTURING THE BUSINESS
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10. CORE SERVICES TO CUSTOMERS
The core business for a DMS service provider will focus on content design, application management and deployment
services. Service delivery is the key factor and path to revenue.
Content Services
Work with the customer’s business and marketing teams to define the
content and application experience.
Application & Network Management
Manage the DMS network, customer accounts and applications
through a central online platform for a fully managed service.
Deployment Services
Procure and deploy the network infrastructure and DMS components
such as the LCDs, digital media players and overall connectivity.
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11. NEXUS PROFESSIONAL SERVICES
Nexus On-Demand offers a range of services that partners can leverage to deliver different areas of a project. We
offer a combination of content and app design services, integration, deployment and technology support.
App Design and Development
Our dedicated team of design professionals can assist in designing the
content experience and building the application framework.
Technology Enablement
We provide both remote and on-site technology enablement services
to support the partner on projects from concept to completion.
Training Programs
We provide a variety of training programs for both partners and
customers to get familiarized using AppSpace.
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12. THE DEPLOYMENT PROCESS
A successful DMS deployment involves implementing a digital media strategy that fulfills core business objectives.
Managed Services
& Business Team
DIGITAL MEDIA
ENDPOINTS
Business User Content App
Workflow Users
Objectives Experience Planning Management
DELIVERY
INFRASTRUCTURE
Scope the business requirements AppSpace provides the content
and determine the right user and application framework and
experience and context. workflow for business users.
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13. THE CUSTOMER PLATFORM
Service Provider
Business Teams User Experience Teams
 Target key customer accounts  Define the content strategy
 Define customer and specific  Create digital media concepts
project requirements  Creation and management of
 Set delivery milestones content and apps
Customer Accounts
All customers are able to manage their own single or multi-tiered digital
media network under the service provider’s DMSaaS infrastructure.
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14. PACKAGING THE SERVICE - Example
The following table is a representative example of how the DMS package can be offered to customers.
(Pricing is for illustration purposes based on 3-year contractual period)
Package Number of Endpoints
Pricing per month per endpoint
1-20 21-50 51-100 >100
LCD + Player + Services 630 580 530 TBD
Player + Services 585 535 485 TBD
Services Only 500 460 410 TBD
 5 users per account
Core Service Package  Online storage 100MB per endpoint
Includes:  1 managed app per endpoint + monthly content update
 8x5 Helpdesk support
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15. THE SALES ENGAGEMENT
In addition to a direct sales engagement with the customer, a DMS service provider can leverage relationships in the
channel with strategic partners for wider coverage.
Service Provider Direct Sales Channel Engagement
IT/AV Content
Sales Channel Customer Cisco
Partner Partner
Customer Direct Decision Business and Procurement Teams
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16. MARKETPLACE – Coming in July
The Nexus On-Demand Marketplace is the best place to browse for apps, widgets and other modules that can be
used and applied into your digital media practice. Constant updates and additions ensure fresh ideas.
Apps
Ready-to-run app templates
created by design professionals
and easy to customize for many
requirements.
Widgets
Browse through our library of app
widgets that include Interactive
slideshows, video controls, data
visualizers and much more.
Mobile Clients
Browse through a collection of
mobile clients and get the one
that best matches your device
and business requirements.
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17. MANAGED SERVICES PROVIDERS
Telstra iVision – Australia
Telstra is one of Australia’s premier service providers and have an established
division that focuses on unified communications, digital media and video
broadcast/streaming solutions. Their DMS practice focuses on enterprise
customers and will use their SP Cloud to target the commercial market.
Hatari Wireless – Thailand
Hatari is an established systems integrator and managed service provider
based in Thailand with experience in running digital signage networks
totaling over 4,000 endpoints. AdNet is their newly launched Cloud-based
DMS service targeted at both enterprise and commercial customers.
Comtel Integrators Africa – East Africa
Comtel is an established systems integrator based in Kampala, Uganda who
have established themselves as a communications infrastructure provider for
enterprise and government organizations. They are currently offering Cloud-
based DMS services to enterprise customers.
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18. CONTACT US
www.nexusondemand.com
NORTH AMERICA UK + EUROPE ASIA, MIDDLE EAST, AFRICA
Heritage Square 1 Creative Industries Centre Level 14
Suite 200 Wolverhampton Science Park Kompleks Antarabangsa
4835 LBJ Freeway Wolverhampton Jalan Sultan Ismail
Dallas, Texas 75244 WV10 9TG 50250 Kuala Lumpur
United States United Kingdom Malaysia
E: sales.us@nexusondemand.com E: sales.uk@nexusondemand.com E: sales.amea@nexusondemand.com
T: +1.214.233.7114 T: +44.845.299.7717 T: +60.3.2142.2320
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