This document summarizes the DNAnovation program, which aims to establish an effective innovation engine within organizations over 90 days. It provides hands-on guidance and methodology to create an innovation team that produces disruptive new business plans and products. The program involves workshops, testing, and prototyping ideas. It establishes roles like an executive sponsor and internal team lead. The goal is for the innovation team to present 2-3 viable business cases to executives after completing phases of formation, ideation, implementation, and results.

1. DNAnovation
A program of possibilities
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2. Why Innovate?
‣
Innovation is the key to reducing
waste, increasing profitability, and
discovering disruptive new ways to
serve your customer needs
‣
It is not enough to simply think up new
ideas and ask people to be creative.
‣
Innovation requires a different way of
thinking and doing, without interfering
with your necessary business
‣
The DNAnovation course creates a
new innovation team within your
organization and delivers immediate
results
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3. DNAnovation Program at a glance
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Executive Summary
2
Proven Methodology
3
Program Timeline
4
The Results
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Appendix: Case Studies
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4. Executive Summary: A tactical program to inject new innovation
practices into your organization, and to produce actual innovative
results in new solutions, products, and services.
“A mind challenge to
mediocrity”
๏ The problem your organization faces in
being innovative is not a lack of creative
ideas or a desire to innovate, it's a lack of
knowledge on how to actually implement
and protect innovative projects from
"business as usual" tendencies.
“Real world pragmatic advice
and counsel on how to develop an
innovation platform in a
large company”
๏ The DNAnovation course is a 90-day
kickstart to create an exciting new
innovation engine inside your existing
organization.
“Useful strategies on how to
overcome corporate stagnation”
๏ You will be provided hands-on expert
guidance to create a successful innovation
group and the methodology to ensure its
survival.
“Spot on & relevant for those
seeking to disrupt and innovate
to spur growth”
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5. Program Stages
‣
Beginning the Journey (Weeks 1-2): the first steps to
form the innovation team, establish budgets, rules of operation,
and obtain executive support and team authority
‣
Diagnosis (Week 3): an in-depth analysis of your
organization's current innovation health and structure
‣
Prescription (Week 4): implementation of specific
recommendations and requirements to operate an effective
innovation program
‣
Treatment (Weeks 5-10): forming the team and
embarking on an intensive series of workshops and activities to
filter ideas, test assumptions, prototype businesses, and build
viable new business plans
‣
Results (Weeks 11-12): the presentation of 2-3 exciting
new innovative and potentially disruptive business plans to the
team's executive sponsors
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6. 3 parallel tracks of activity
GOAL
An innovation team that
produces specific and
actionable disruptive new
products, services, and
business plans
Workshops,
consumer
research, ideation,
testing, prototyping,
validating
1
Core Team Activities
2
Executive Sponsor Interactions
Ongoing executive
engagement and support
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3
Training, counsel,
guidance, plus a
parallel ideation and
validation workstream
External Expert Involvement

7. 3 months to establishing an
effective innovation engine
3
Results
Business modeling,
proposals,
acceleration
2
Implementati
Ideation, testing, prototyping, researchon
1
Team formation, executive briefing, organizational
diagnosis
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Preparation

8. Phase by phase project plan
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2
3
4
Phase 1
Obtain budget and executive
sponsor, appoint board of advisors
Form core innovation team & assign
roles, establish rules of operation
Conduct audit of current status:
innovation health and challenges
Determine first pass target exploration
areas and business filters
Phase 2
Focus: apply filters and reduce focus
to 5 key initiatives
Determine business and feasibility
assumptions to test
Develop and deploy prototypes and
survey sites
Run assumption testing cycles and
iterate upon learnings
Phase 3
Drill down on 2-3 most viable
business cases, adding key metrics
Build business model, forecasts,
budgetary needs, deliverables
Pre-screen required technology and
business partners
Present tested business innovation
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5
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9. Roles & Responsibilities
DNA
Leadership
External expert
instructor, and overall
program coordinator
Business
Analyst
Responsible
for all
business
modeling,
assumption
testing, and
presentation
preparation
Consumer
Research
Coordinates all
research, alpha
testing,
prototyping,
and consumer
participation
Executive Sponsor
Provides budget, authority,
and executive support
Internal Team
Lead
Internal
Program ongoing
Responsible forLead
The organization's program
head for this innovation
project
program management and
support
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10. "In any moment of decision the best
thing you can do is the right thing, the
next best thing is the wrong thing, and
the worst thing you can do is nothing.“
— Theodore Roosevelt
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11. Project Proposal
A program of possibilities
๏ The DNAnovation course is a 90-day kickstart to create an exciting new innovation engine inside
your existing organization. You will be provided training, expert staff and guidance, and a roadmap
for the creation of an effective innovation engine within your company.
๏ The project will also deliver real results! Not just theory and great ideas, but actual business models
and potential new products, pre-tested in the marketplace as viable opportunities worth pursuing.
๏ The program will combine both expert external involvement along with your own internal team, so
that the lessons learned in methodology and practice will help infuse your organization with the new
DNA of disruptive innovation.
๏ However, before you can begin, your executive leadership must be committed to success. The DNA
team will work with the executive sponsor to fight off the antibodies and establish the required
operational rules and processes for the program to run effectively.
๏ Program cost: US$245K, includes executive staff and all material and operational expenses, travel
costs are excluded and billed separately
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