The document discusses challenges with new product development (NPD) project execution, including delays, unknown factors, and barriers to predictable schedules. It proposes that Jorvig Consulting can help clients achieve "ideal execution" by discovering sources of unpredictability, prioritizing challenges, planning solutions, and implementing changes to establish a strategic vision and processes that inspire teams and enable on-time product delivery. A case study highlights positive results from a client engagement focused on design process improvements.