Keynote presentation at the Runway Incubator in San Francisco about lessons learned from 12+ years and multiple startups here in Silicon Valley. Hosted by The German Silicon Valley Accelerator (GSVA) in collaboration with: the German American Chamber of Commerce (GACC), Germany Trade and Invest (GTAI), and the German American Business Association (GABA). Seventh edition of My Success. Our Visions. March 5th, 2014 - More info at http://bit.ly/1gNvv6V
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
Keynote presentation at the Runway Incubator in San Francisco about lessons learned from 12+ years and multiple startups here in Silicon Valley. Hosted by The German Silicon Valley Accelerator (GSVA) in collaboration with: the German American Chamber of Commerce (GACC), Germany Trade and Invest (GTAI), and the German American Business Association (GABA). Seventh edition of My Success. Our Visions. March 5th, 2014 - More info at http://bit.ly/1gNvv6V
Update
Website Copywriting for Financial Advisors
With Expert Guest Gerry Black
Website Copywriting for Financial Advisors
What does the text on your homepage say? If you're like most advisors, you probably don't remember!
But the copy on your website is critical for capturing the fleeting attention of prospects.
In this exclusive webinar with special expert guest Gerry Black, we'll review what to say on your homepage to get the attention of prospects including:
1. The most important words on your site
2. The top website copy mistakes advisors make
3. The three words to swap out and increase your conversion rate today
4. How to overcome your visitors' biggest fear
5. Answering your prospects' most important question
Sign up today for this limited edition guest expert webinar! https://indigomarketingagency.com/website-copywriting-for-financial-advisors
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Why Creatives need a (non-sleazy) sales funnelDominique Falla
Imagine how great it would feel to push through your fear of selling and set up your first automated, non-sleazy sales funnel?
You can finally focus on creating fantastic content that attracts people into the funnel and let all your hard work automate the (previously icky) sales process.
Once your funnel is set up and converting correctly, you will be excited to start building the next one! In this SlideShare, I break down why creative entrepreneurs need to build a Non-sleazy Sales Funnel
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Web Design Company - BNI 8 Minutes Presentation by Deepak Chauhan, High Flyers VOCSO Technologies
Web Design Company - BNI 8 Minutes Presentation by Deepak Chauhan, High Flyers, Delhi Central, India. Presented on 25th March 2015. A website designed with the right strategy can be your 24x7 lead generation channel. India's 18% population is online. Does your business has the strategy to reach out to them?
Enjoy the presentation.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
How to Growth Hack Your Way to Startup Traction - Entrepreneurship 101MaRS Discovery District
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Lead Generation with WordPress for WordCamp Miami 2014Rosie Taylor
Most businesses and publishers know that email subscribers drive traffic and delivers profitable prospects for your business. But only a handful of your visitors are signing up. Why does getting your readers to subscribe to your email list grow harder every day and what can you do about it?
During this presentation, we look at why email is so great for your bottom line, we will focus on how to boost your list building, and the many ways to use landing pages. We will explore the hidden tools and techniques for better lead generation and prospect qualification in WordPress.
Leveraging the value of content creation - Cross Media 2013The River Group
Presentation by Susi O'Neill and Alex Marks, 24/10/13 at Cross Media 2013, London on creating value from content marketing, and monetisation of content (print and digital).
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
I presented this deck at the PR News Content Marketing Bootcamp event in New York City in June 2013. I was asked to steer my commentary specifically toward paid marketing opportunities on Facebook & Twitter. It's a bit hard to follow without my commentary running alongside it. So, any questions, just shout!
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Why Creatives need a (non-sleazy) sales funnelDominique Falla
Imagine how great it would feel to push through your fear of selling and set up your first automated, non-sleazy sales funnel?
You can finally focus on creating fantastic content that attracts people into the funnel and let all your hard work automate the (previously icky) sales process.
Once your funnel is set up and converting correctly, you will be excited to start building the next one! In this SlideShare, I break down why creative entrepreneurs need to build a Non-sleazy Sales Funnel
Have you logged into LinkedIn lately? Please say yes. Please. If not, then you NEED to attend this session. Join Mary Cormaci and Kimberly Wooten from Rally Marketing to learn how LinkedIn can become a lead generating powerhouse for your business.
Web Design Company - BNI 8 Minutes Presentation by Deepak Chauhan, High Flyers VOCSO Technologies
Web Design Company - BNI 8 Minutes Presentation by Deepak Chauhan, High Flyers, Delhi Central, India. Presented on 25th March 2015. A website designed with the right strategy can be your 24x7 lead generation channel. India's 18% population is online. Does your business has the strategy to reach out to them?
Enjoy the presentation.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
How to Growth Hack Your Way to Startup Traction - Entrepreneurship 101MaRS Discovery District
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Lead Generation with WordPress for WordCamp Miami 2014Rosie Taylor
Most businesses and publishers know that email subscribers drive traffic and delivers profitable prospects for your business. But only a handful of your visitors are signing up. Why does getting your readers to subscribe to your email list grow harder every day and what can you do about it?
During this presentation, we look at why email is so great for your bottom line, we will focus on how to boost your list building, and the many ways to use landing pages. We will explore the hidden tools and techniques for better lead generation and prospect qualification in WordPress.
Leveraging the value of content creation - Cross Media 2013The River Group
Presentation by Susi O'Neill and Alex Marks, 24/10/13 at Cross Media 2013, London on creating value from content marketing, and monetisation of content (print and digital).
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
I presented this deck at the PR News Content Marketing Bootcamp event in New York City in June 2013. I was asked to steer my commentary specifically toward paid marketing opportunities on Facebook & Twitter. It's a bit hard to follow without my commentary running alongside it. So, any questions, just shout!
How to Build Brand Identity Online- 100 Slay IdeasUpReports
Be it small businesses or working professionals, everyone wants to emerge as a brand people can trust. To simplify the brand building task, Team Upreports brings 100 unique branding ideas, hacks and tips for turning yourself or your business into a successful brand. We have vastly covered online branding strategies and tips that will help small businesses, organizations and professionals claim business, sales, traffic, reputation, and fan following. This 100-point online brand identity checklist is for you if online growth is your motto.
Read the complete post over here, http://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
The guide to Growth Hacking - 3P Marketing StrategyStefan Tasevski
Growth Hacking - A marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics in order to sell products or gain exposure.
3P strategy - Pull,Push and Product Strategy.
Create demand for your LSP (OR Services) with your personal brand.
Free webinar for ELIA- European Language Industry Association members presented by Virginia Katsimpiri. All rights reserved.
Your brand is one of the most important aspects of your marketing strategy.
A strong personal brand will make your sales and marketing process easier and grow your business.
Remember: people buy from people; especially through social media 😉
More and more LSPs, translation business owners are leveraging their personal brand to build their businesses online. If you aren’t a salesperson and you don’t like cold-pitching people or salesy methods, leveraging your personal brand to get clients is the way to go.
Even project managers, vendor managers etc. are leveraging their online presence to promote and build their company brand.
If you’re looking to be considered as the industry leader and the go-to expert in your field; you need to create a brand that draws your audience to you.
The webinar will be in an interactive group session format and here is what I’m going to share with you…
Establishing a Personal Brand the right way
Position yourself as the go-to expert in your field
How to monetize your online presence
Build credibility and trust with your ideal clients
How to create demand for your services using your Brand
Elevate and establish your online presence and business eventually
If you want to build or grow your language business, and learn how your team can contribute to this; then this is a workshop not to be missed.
Presenter Bio:
Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years of experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs.
Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the biggest international conferences of the industry and has appeared in numerous online publications, podcasts and marketing shows.
Currently Virginia studies translators/interpreters’ business performance at a PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.
Do it Yourself Marketing for Professional Speakers and ConsultantsAidan Crawford
https://shortcircuitmedia.com - Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak and consult. You have to back up your expertise with a business model that works.
This presentation is specifically designed for speakers, trainers and consultants who know they need to do things differently and want some guidance on where to start
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
As the speaking business recovers from the Great Pandemic, the path to success has changed. Those who can adapt to what's ahead will thrive. And it's not going to be that hard...if you are willing to work a little smarter and employ a few simple tools.
Attendees will learn:
How to build a sustainable business model based on turning every engagement into opportunities for additional work.
How to create value adds for your clients that separate you from your competition
Simple content marketing hacks that will get you notices by paying clients
Reframe and Adapt: how project managers thrive in a pandemic impacted economyAidan Crawford
This 25 minute presentation is full of actionable items that will help Project Managers re-frame how they view their careers going forward and how to maximum their "sellability" internally to their existing employer or as an independent consultant using the marketing and branding techniques that drive success. Watch the actual presentation here:
https://scm.easywebinar.live/pmp-summit
Weaponize your Content for Explosive Business GrowthAidan Crawford
https://courses.shortcircuitmedia.com - Put your content to work so you can maximize it's impact by getting your message in front of more of your ideal clients/
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
2. Define your customer
Create compelling content on a consistent basis
Focus your social media strategy
Create products based on your expertise
Make your case for value
4. THERE ARE OTHER PEOPLE WHO DO WHAT
YOU DO
WHAT DO YOU BRING TO THE TABLE THAT MAKES YOU DIFFERENT
BASED ON YOUR LIFE EXPERIENCE WHO IS MOST LIKELY TO HIRE
EVERYONE IS NOT YOUR CLIENT
5. DEFINE YOUR AUDIENCE - ACTION
ITEMS
▸Who is your ideal client?
▸What is your unique qualification to work with this client.
7. WHY SHOULD A CLIENT PAY YOU $10,000 TO
SPEAK?
What is the return on investment clients get from working with you?
“Organizations that employ the strategies and concepts similar
to those I speak about are x% more profitable than competitors.”
Even if they are not your numbers use statistics.
What is the cost to the economy of absenteeism?
Employee turnover? Project overruns? Executive
failures?
Find numbers!
The numbers are out there!
8. MAKE YOUR CASE FOR VALUE TO
CLIENTS - ACTION ITEMS
▸Rewrite your elevator pitch to position your services as an
investment and not an expenditure.
▸Find 4 sets of statistics to back up your value proposition.
10. WHY SHOULD YOU CREATE COMPELLING
CONTENT?
CREATE COMPELLING CONTENT ON A
CONSISTENT BASIS
‣Blog content is good for SEO
‣Builds your credibility within your target market
‣It becomes the basis of your monthly newsletter
‣Becomes the basis for future books
11. Where do you get content?
`
Create everything yourself from scratch
twice a week.
Curate content on social media
Contribute to the discussion
CREATE COMPELLING CONTENT ON A
CONSISTENT BASIS
The hard way The easy way
Cannibalize your books
Transcribe your presentations
12. WHEN YOU CREATE A BLOG POST BE SURE TO POST IS AS A LINKEDIN
PUBLISHER POST.
CREATE COMPELLING
CONTENT ON A CONSISTENT
BASIS
If you have a Wordpress site make sure your connect the JetPack plugin and connect to
your networks for automatic posting.
14. MY MOM DOESN’T CARE ABOUT MY JOB!
FOCUS YOUR SOCIAL MEDIA STRA
Facebook is great for B2C
LinkedIn and Twitter are B2B channels
Play in the same sandbox where your
prospective clients play
Don’t annoy your college buddies
Don’t make your family block your feed
15. ADVERTISE ON SOCIAL MEDIA
FOCUS YOUR SOCIAL MEDIA
STRATEGYTwitter ads are very targeted
LinkedIn is targeted but expensive
Facebook ads are not quite as targets
Pro-tip
Google ads
‣ Buy the adword for an event you are speaking at.
‣ Geo target it
‣ Create a landing page for folks to hire you
Bonus Pro-tip
“Live tweet” your speeches
17. CREATE A SIMPLE ONLINE COURSE
USE YOUR KNOWLEDGE TO CREATE
PRODUCTS
Create an online course or write a book
and wait for the money to come to you.
Passive income baby!
Most people don’t have the following
to make it happen.
I created a course using FlyPlugins.com Wp-Courseware.
Green screen from Amazon
My iPhone
Videos using the Touchcast app
Fantasy Reality
18. USE YOUR KNOWLEDGE TO CREATE
PRODUCTSWrite a book
‣Transcribe your speeches
‣Give them a slight rewrite and
polish to create a narrative
‣Publish on Create Space
19. THAT’S IT!
▸ Thank you for joining me
I have a special page with links to resources.
ShortCircuitMedia.com/DIYTools
Contact me directly
Aidan@ShortCircuitMedia.com
