Create demand for your LSP (OR Services) with your personal brand. Free webinar for ELIA- European Language Industry Association members presented by Virginia Katsimpiri. All rights reserved. Your brand is one of the most important aspects of your marketing strategy. A strong personal brand will make your sales and marketing process easier and grow your business. Remember: people buy from people; especially through social media 😉 More and more LSPs, translation business owners are leveraging their personal brand to build their businesses online. If you aren’t a salesperson and you don’t like cold-pitching people or salesy methods, leveraging your personal brand to get clients is the way to go. Even project managers, vendor managers etc. are leveraging their online presence to promote and build their company brand. If you’re looking to be considered as the industry leader and the go-to expert in your field; you need to create a brand that draws your audience to you. The webinar will be in an interactive group session format and here is what I’m going to share with you… Establishing a Personal Brand the right way Position yourself as the go-to expert in your field How to monetize your online presence Build credibility and trust with your ideal clients How to create demand for your services using your Brand Elevate and establish your online presence and business eventually If you want to build or grow your language business, and learn how your team can contribute to this; then this is a workshop not to be missed. Presenter Bio: Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years of experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs. Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the biggest international conferences of the industry and has appeared in numerous online publications, podcasts and marketing shows. Currently Virginia studies translators/interpreters’ business performance at a PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.

1. Create demand for your
LSP (OR Services) with
your personal brand
VIRGINIA KATSIMPIRI PRESENTS
A Live Training on building and scaling your
translation business through your branding.
SEPTEMBER 21,
SEPTEMBER 21,
SEPTEMBER 21, 4pm CET
4pm CET
4pm CET

2. PRESENTED BY VIGINIA KATSIMPIRI

3. I'll be there to help you every
step of the way!
WHAT TO
EXPECT
A step-by-step, interactive results-
oriented masterclass!
You will create your marketing
strategy plan with actionable steps
right after the webinar.
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

4. 04 How to position yourself as
the go-to expert in your
field and to monetise your
online presence by building
credibility and trust with
your ideal clients
How to create a
compelling personal
brand marketing strategy
that builds your authority
and credibility.
How to create demand for
your services using your
Brand. Elevate and
establish your online
presence and business
eventually.
Here’s
what we
are going
to cover

5. Hi! I am Virginia, a certified English and French to Greek
translator with more than 14 years of experience in law,
finance, and aeronautics and defense. I hold an ΜA in
translation and an eMBA. For my MBA dissertation, I
conducted a qualitative research study on client
acquisition strategies for language professionals.
I am the creator of the Fully Booked Translator Formula
& the Ultimate LinkedIn Prospecting System, the first
comprehensive, results-oriented Business Mentoring
Programs for Language Professionals.
Founder of the Ask Your Mentor Anything initiative; a
virtual live show where Virginia and other experts
discuss translation business-related issues.
Hi! I'm Virginia!

6. 62%
9/10 WILL ACCEPT YOUR
CONNECTION REQUEST
BASED ON YOUR BRAND,
THE INFO YOU HAVE ON
YOUR PROFILE.
62% OF LINKEDIN USERS ARE
STRUGGLING TO USE THEIR
BRAND TO GENERATE SALES
DID YOU KNOW THAT ABOUT PERSONAL BRANDING?

7. 277%
LinkedIn is more efficient when it
comes to lead generation than
Facebook or Twitter.
DID YOU KNOW THAT
ABOUT LINKEDIN?
It i a professional network. People are
there to do business.
People buy from people

8. DON'T DELIVER
A PRODUCT.
DELIVER AN
EXPERIENCE.
BY VIRGINIA KATSIMPIRI (C)
WWW.VMENTORING.COM

9. The majority of colleagues
are posting content to
network with other
translators/interpreters.
Build a strong
foundation for
success:
Personal
Branding

10. 01
Description of services:
features, benefits, structure & cost of
your services
Build a strong foundation for success:
Personal Branding
02
03
Business cards, flyers, CV,
cover letter, signature
Title-Specialties-Tag line
04
Website/Social media profiles
Market niche definition identifies
the people, organizations, goals
and problems your business is
primarily designed to serve
05
10 second introduction - Elevator pitch
is a concise summary of your business
when you shake someone's hand.
Benefits-oriented introduction
DECIDE WHICH CLIENTS YOU
TRULY WANT TO WORK WITH
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

11. “I help [TARGET MARKET] get
[SINGLE BIGGEST RESULT]”
You don’t need a Unique Selling Proposition.
You ARE your own Unique Selling Proposition.
01 WHO / WHAT
“I help service professionals
get more clients”
Your personal brand identity is
what determines how you are
known in the world ... and YOU
are in control of that.
02 WHY
“I want to help you think bigger
about who you are and what you
have to offer the world.”
03 Tagline
“I’m the guy to call when you’re
tired of thinking small!” or
"Helping nonprofits thrive!"
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

12. “I help [TARGET MARKET] get
[SINGLE BIGGEST RESULT]”
You don’t need a Unique Selling Proposition.
You ARE your own Unique Selling Proposition.
“You know how…[your target
audience] +[state the problem]”
“What I do is [OUTCOME/RESULT] +
[FEEILINGS INVOLVED]”
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

13. “I help [TARGET MARKET] get
[SINGLE BIGGEST RESULT]”
You don’t need a Unique Selling Proposition.
You ARE your own Unique Selling Proposition.
You cannot build a brand if you don’t
know this sentence/ WITHOUT
ANSWERING THAT STATEMENT
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

14. “I help [TARGET MARKET] get
[SINGLE BIGGEST RESULT]”
You don’t need a Unique Selling Proposition.
You ARE your own Unique Selling Proposition.
Shorter / different how TOs / content bank etc..
CREATE A SYSTEM/PROCESS TO MONETISE IT
PROCESS: FROM they don’t know you TO they
are warmed up AND they are ready to buy
CROWD TO CLIENT
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

15. Target market - AVATAR
Who needs your service the most?
Who is able to pay what you charge?
Whose problems and goals do you care about?
Who is likely to give you large orders or repeat business?
What sort of people do you enjoy spend time with?
Who would be the easiest clients to get?
Where do you already have many contacts or an established reputation?
What type of client work provides you with the most enjoyment and satisfaction?
COPYRIGHT © 2022 VIRGINIA KATSIMPIRI.
ALL RIGHTS RESERVED. DO NOT DUPLICATE OR DISTRIBUTE WITHOUT PERMISSION.

18. Reply to the above questions and
define your target market. Could be
more than one.
Work on the avatar worksheet, to create
your ideal customer profile.
Action to be taken:
Choose one personal branding item
and work on it.
BY VIRGINIA KATSIMPIRI (C)
WWW.VMENTORING.COM

19. The majority of colleagues
are posting content to
network with other
translators/interpreters.
3 SECRETS TO
ATTRACT
CLIENTS
THROUGH YOUR
BRAND

20. 3 SECRETS TO ATTRACT YOUR ICA
THROUGH YOUR BRAND
My proven inbound
lead generation
approach, the most
powerful tool for
generating B2B leads,
clients, & sales.
ATTENTION
You need to grab the attention
of your ideal clients by posting,
commenting, liking & sharing
content that they are interested
in.
INTENT
Strategy and consistency is the
key. You need to optimize your
content for engagement. You
need to create a prospect list
and contact them in a
strategical way.
CONVERSATIONS
What you really need to do is to
have more natural
conversations with your clients-
No sales pitches.

21. Create a strong
Brand in 4 steps
My proven 4-step method
to increase engagement
and attract high-quality
leads with your personal
brand the most powerful
tool for generating B2B
leads, clients, & sales.

22. Create a strong Brand in 4 steps
LEAD GENERATION
You need to grab the attention
of your ideal clients by posting,
commenting, liking & sharing
content that they are interested
in.
CONTENT STRATEGY
Strategy and consistency is the
key. You need to optimize your
content for engagement. You
need to create a prospect list
and contact them in a
strategical way.
WARM OUTREACH
What you really need to do is to
have more natural
conversations with your clients-
No sales pitches.
GET OUT THERE/LIVE
SHOW
You need to position yourself as
the go-to- expert. Branding,
headline, USP, Website,
LinkedIn profile content and
through posts, articles, videos

23. The content
marketing funnel
First, your ideal client needs to
know that you exist, that's when
they enter the awareness stage.
Second, they are interested
enough to keep on consuming
your content, that's the interest
stage.
Third, they decide to take the next
step with you and sign up for
something, that the decision
stage.
Fourth, they have been nurtured
by you with quality content and
are ready to buy, that's the action
stage.

24. Are you posting frequently? How often?
Attract your ideal
clients with
your brand.
Are you using Hashtags? How many?
Are you talking directly to your customer?

25. Attract your ideal
clients with
your content.

26. Attract your ideal
clients with
your content.

27. Case Study

28. Leverage your
Personal Brand with
intent.
Are you liking and interacting with your
prospects?
Are you optimising your posts for engagement?
Have you created a list of 100 - 150 prospects?
Are you connecting with 10-15 per day?
[Remember Engage]

29. Leverage your
Content Strategy
with intent.

30. Leverage your
Content Strategy
with intent.

31. SOME OF YOUR RESULTS

32. Increase your sales
with natural
conversations.
Say Thank you, ask questions, get into
conversations.
Never cold pitch people, it does not
work.
The more personalised your outreach
the more likely a reply.

33. Mistakes to avoid in your
Strategy to make it thrive
over the long-term.
You don't leverage your content to gain engagement.
You post only translation-related content.
You haven't optimized your LinkedIn /content on your online
profiles/websites etc.
You don't include keywords in your copy.
You use hashtags that your clients don't follow.
You post too long posts, too short posts etc.
You don't have an ideal client.
You don't have a specialisation, niche.
Your connections are mostly colleagues, other translators & interpreters.
You don't have a marketing strategy.
You mostly engage with other colleagues.
You don't use the scheme 80/20 value/sales
Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.

34. Live Q&A
Here is what we covered today....
POSITIONING-CONTENT-ENGAGEMENT-
CONVERSATIONS
Establishing a Personal Brand the right way
Position yourself as the go-to expert in your
field
How to monetise your online presence
Build credibility and trust with your ideal clients
How to create demand for your services using
your Brand
Elevate and establish your online presence and
business eventually

36. Do you have QUESTIONS?
Email me at
info@vmentoring.com
Book a 1:1 Call with me:
vmentoring.com/booking

37. Our mission is to accelerate your
business success
elia-association.org
Thank you!