The document discusses how project managers can thrive during the pandemic-impacted economy. It provides tips on identifying internal and external clients by defining who the ideal client is and what they want to know versus what you want to tell them. The tips include creating low-cost marketing content like articles, videos, images, webinars, podcasts and workshops that provide value to clients and promote your services. The goal is to market yourself like an entrepreneur through various online content creation and distribution channels.

1. Reframe & Adapt
How Project Managers Thrive in a
Pandemic-Impacted Economy

2. Aidan Crawford
President of Short Circuit Media
Marketing as a Managed Service
I work with consultants to help them align their
marketing with business goals.
I take the time to understand your business, create a
custom marketing strategy, execute that strategy
and then provide ongoing support.

3. Agenda
Identifying your clients -
internally and externally
Ready
Promoting your value Simple tools to turn you into
a project management
superstar
Aim Fire

6. Goal
I WANT YOU TO….
Listen and learn
shortcircuitmedia.com/PMP

14. Define your
client
- Who are you creating content for?
- What is your ROI?
- What do THEY want to know Vs. What
YOU want to tell them?

15. Now is the time to market yourself like
an entrepreneur (even if you aren’t!)

16. Articles &
Videos

17. Scribble it out
Be clear. Sell your idea.
● Compile a list of topics that your
ideal client would be interested in
and sells your value

20. Less than $2 a day
Use coupon code PMP21
to save 75% off

21. Images

22. Think visual
- Pull quotes
- Infographics
- Send it to Fiverr.com
- Post internally and externally

23. Webinars

24. Workshops

25. Create a 24/7 marketing tool
Record once - use forever

27. Less than $2 a day
Use coupon code PMP21
to save 75% off

28. Podcasts

29. Podcasting
There’s more podcasters
than people listening to
podcasts
- Interview the people
who are your ideal
clients
- Transcribe for your blog
for feature articles

31. Less than $2 a day
Use coupon code PMP21
to save 75% off

32. Thanks very much
Choose one thing to do today!
www.shortcircuitmedia.com/PMP
aidan@shortcircuitmedia.com