Introduction to Digital Marketing @ WeWork LabsJon Chang
This is the presentation deck I used to teach WeWork Labs Dumbo members about digital marketing. It's a 1-hour long presentation to provide a comprehensive overview of the channels, example tactics, and tips/tricks.
There are many schools of thought about career planning. This template isn’t the penultimate guide. It’s just what helps me think through my career, ambitions, dreams, and goals, while making sure my plan is actionable and exciting.
What is it?
A series of templates and exercises to discover, explore, and plan career and job growth.
Who is this for?
People looking to level up or change careers, especially people who feel like they need more structure to career planning.
Why should I use it?
These templates and exercises will help you define meaningful career objectives and actionable steps to achieve those objectives.
How should I use it?
Whenever you feel stuck or inspired, use these templates to structure new ideas and get rid of things holding you back.
When should I use it?
I use these exercises about once a quarter, because I’m constantly learning more about my passions and goals. I also use it when I get derailed professionally and personally. Why not have a structure to help you navigate those choppy waters when sh*t happens?
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
How To Launch A Product: 7 Tips To Drive DemandDrift
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
Introduction to Digital Marketing @ WeWork LabsJon Chang
This is the presentation deck I used to teach WeWork Labs Dumbo members about digital marketing. It's a 1-hour long presentation to provide a comprehensive overview of the channels, example tactics, and tips/tricks.
There are many schools of thought about career planning. This template isn’t the penultimate guide. It’s just what helps me think through my career, ambitions, dreams, and goals, while making sure my plan is actionable and exciting.
What is it?
A series of templates and exercises to discover, explore, and plan career and job growth.
Who is this for?
People looking to level up or change careers, especially people who feel like they need more structure to career planning.
Why should I use it?
These templates and exercises will help you define meaningful career objectives and actionable steps to achieve those objectives.
How should I use it?
Whenever you feel stuck or inspired, use these templates to structure new ideas and get rid of things holding you back.
When should I use it?
I use these exercises about once a quarter, because I’m constantly learning more about my passions and goals. I also use it when I get derailed professionally and personally. Why not have a structure to help you navigate those choppy waters when sh*t happens?
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Started Facebook marketing... but ready to get a lot more out of it? In this deck, see the 7 advanced tactics online marketers are using to get even more out of Facebook. As originally seen on Copy Hackers.
How To Launch A Product: 7 Tips To Drive DemandDrift
Whether you're a product marketer, growth marketer or customer marketer, you'll be able to use the 7 steps in this guide to nail your next product launch and drive demand.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This is our presentation from Social Effects 2.0 - delivered to 60 local businesses in Conroe, TX on Feb 8, 2018. It explains why your posts aren't reaching your audience organically, creating custom and lookalike audiences, the anatomy of an ad campaign and 2 sample campaigns that most businesses can run immediately.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
Brand new to Facebook Ads or just need a clearer understanding? Blank Page Consulting offers classes 1-2x a month in small group formats or at your corporate location. This slide deck is from our recent Facebook Ads Strategy Class + Workshop.
Classes offer tep-by-step instruction in how to strategically plan your Facebook Ads strategy + a hands-on technical walk-through in creating ads and utilizing the Facebook Ads Manager interface and tools.
If you have experimented with Facebook Ads before and haven't found success, be sure to attend both parts to identify what needs to change - AND to implement those changes successfully. (Updated September 2016)
Find out more about marketing classes & training services at http://blankpagestl.com/marketing-training/. For local St Louis marketing classes, check out our schedule at http://blankpagestl.eventbrite.com/.
Social Media Strategies Summit Chicago - Facebook RetargetingClark Boyd
At SMSS Chicago 2017, Ximena and I led a workshop on Facebook advertising best practices in ad optimization and retargeting.
(Clark Boyd and Ximena Sanchez no longer work at Croud.)
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
3. Digital Marketing
DIRECTIONS
You run AdWords for Bonobos. They've over ordered blazers and are offering a 15%
discount during the next 3 weeks to clear inventory. Your AdWords campaign name
is "Men's Blazer Promo".
1.Determine your AdWords objectives
2.Draft a campaign structure, including multiple Campaigns and Ad Groups
3.Research keywords for each Ad Group. Aim for 5-20 keywords per Ad Group.
4.Write at least two Ads for each Ad Group. Don’t forget to use the keywords you’ve
selected in your Ads where possible.
20 MINUTES
7. FACEBOOK VS GOOGLE ADWORDS
• Facebook and Google Adwords are the two biggest advertising platforms in the world.
• Search is known as an intent driven ad channel since people are actively looking for something when they type a query in the
Google bar.
• When someone is searching on Google they are not looking to stay on Google. They are looking for links to other websites that
can provide them with answers for their questions.
• For this reason, Google text ads are very natural on search results pages as long as the ads are relevant to user’s searches.
• Unlike search platform, visitors to Facebook are generally looking to spend time within Search is known as an intent driven ad
channel since people are actively looking for something when they type a query in the Google bar.
• When someone is searching on Google they are not looking to stay on Google. They are looking for links to other websites that
can provide them with answers for their questions.
• For this reason, Google text ads are very natural on search results pages as long as the ads are relevant to user’s searches.
10. The Five Pillars of Success
1. Objective
2. Bidding
3. Audience
4. Creative
5. Optimization
What are you trying to accomplish?
How much are you willing to pay?
What actions are the best use of your budget?
Who do you want to reach?
What experience do you want to deliver?
What did you learn?
How can you do it better next time?
11. INTRODUCTION TO FACEBOOK ADVERTISING
OPTIMIZE FOR THE SHARE
OPTIMIZE FOR THE THUMB
OPTIMIZE AFFINITY
20. Facebook Advertising
Facebook gives you the opportunity to explore Lifestyle Marketing.
Lifestyle Marketing is brand communication that focuses on the
interests, attitudes, and opinions of a group or sub-culture.
23. TARGETING EXAMPLE: HOW TO S
•
•
•
•
•
•
Facebook Advertising
Radio Control Airplanes
Gadgets
Technology Early Adopter
Income greater than $200k
Suburban/Rural Area
Skews male
Age groups: 13-18, 19-23, 24-29, 30-45, 46+
24. Facebook Advertising
‣ Women
‣ age 22-40
‣ college educated
‣ interested in Nike
‣ interested in running
‣ makes online purchases
‣ Buys women’s mid-ticket apparel and accessories
‣ Outdoor Enthusiast
‣ Asian American
‣ iOS users
‣Watches Health TV Shows
33. Facebook Advertising
We run a travel business that wants to sell an upcoming trip to London to young
singles.
Our business is headquartered in NYC but we have trips leaving from San Francisco,
Seattle, and Austin, TX as well.
The vacation package is not cheap so not everyone can necessarily afford it.
Based on these criteria try to come up with a Potential Reach of 50,000
Facebook users.
Remember, in order to get close to the goal you can make your own changes and
assumptions BUT ultimately the audience profile should closely match people
who would possibly be interested in taking this trip.
34. Facebook Advertising
We run a travel business that wants to sell an upcoming trip to London to young
singles.
Our business is headquartered in NYC but we have trips leaving from San Francisco,
Seattle, and Austin, TX as well.
The vacation package is not cheap so not everyone can necessarily afford it.
Based on these criteria try to come up with a Potential Reach of 30,000
Facebook users.
Remember, in order to get close to the goal you can make your own changes and
assumptions BUT ultimately the audience profile should closely match people
who would possibly be interested in taking this trip.
DEBRIEF
37. Facebook Advertising
‣Upload a Data File: Upload a file that includes a list of emails, phone numbers, or
Facebook user IDs.
‣Link to ESP: Instead of uploading emails in a file you can directly link your Mailchimp
account to Facebook.
‣Embed Code in Your App: Add code in the SDK of your app and then you can categorize
users into an audience based on their in-app activities (eg – purchasers in one audience,
abandoners in another, etc.)
‣Add Code to Your Website: This is a traditional remarketing audience. Add code to your
website and whenever someone visits (from anywhere) they automatically receive a
cookie. When that user then logs into Facebook you can now target them with ads.
46. NEWSFEED ADS PERFORM BEST
News Feed ads perform better than
right rail ads.
Newsfeed Ad Clickthrough Rate Improvement vs. Right
Hand Side Ads
Mobile News Feed
Desktop News Feed
0% 7% 14% 21% 28%
Of course, cost is a consideration here. Lower clickthrough rates, but lower cost per click too.
So test for yourself.
47. AD ELEMENTS FOR MANIPULATION
On Facebook, advertisers can test
and edit:
Targeting
Type + Placement
Ad Content
54. FACEBOOK AD CONTENT
Image Tips
Be eye-catching and relevant.
Consider your audience.
Colorful, attractive, easy to see.
Consider the composition of the photo – the
key thing shouldn’t be in the background.
Make sure the image and text relate and
make sense together.
You can also add more text to the ad itself.
Although Facebook enforces that no more
than 20% of the image can be text.
55. GOOGLE URL BUILDER
If you’re driving to an external website, make sure you tag URLs with Google URL Builder to see
site usage metrics from your ads.
You can bit.ly these links after they’ve been tagged to keep them short.
62. EXERCISE
ACTIVITY: CREATE A CONVERSION OPTIMIZATION CAMPAIGN
A conversion optimization campaign
DELIVERABLE
DIRECTIONS
20 minutes Using the Power Editor…
‣ Create a New Campaign, buying type Auction, objective Website
Conversions.
‣ Create an Ad Set with appropriate target, and a new Ad to drive some
conversion from your website. In your Ad Set, pick the conversion you
wish to optimize for.
‣ Make sure the landing Page for your Ad makes sense given your
Conversion Objective
ACTIVITY
63. EXERCISE
ACTIVITY: CREATE A CONVERSION OPTIMIZATION CAMPAIGN
A conversion optimization campaign
DELIVERABLE
DIRECTIONS
15 minutes Using your final project company…
‣ Create a New Campaign with the Objective as Traffic
‣ Create an Ad Set with appropriate targeting, 1 A/B test (aka 2 ads)
‣ Make sure the landing Page and UTM codes for your Ad