The document provides an overview of inbound marketing. It defines inbound marketing as advertising a brand through blogs, videos, emails and other content. It explains that inbound marketing is important because it allows businesses to advertise to a large audience at a relatively low cost while engaging customers. The document also outlines the inbound marketing methodology of attracting an audience with content, converting them with calls to action and landing pages, closing sales, and delighting customers after the sale. It provides examples and discusses some common career paths in inbound marketing such as online community manager, blogger, and analyst.

2. Kelly Smith Ossaga
Inbound Marketing Manager at
ZASocial Media

3. Inbound
Marketing

4. Table Of Content
 What is Inbound Marketing?
 Why is it important?
 How does it work?
 What are some of the careers available in
the field?

5. What is Inbound Marketing?
Inbound marketing is advertising a brand
through blogs, podcasts, emails, videos,
eBooks, newsletters, whitepapers, SEO and
social media sites.

6. Noémie
Lenoir

7. Outbound Marketing
Radio Ad TV ad Telemarketing

8. Why is Inbound Marketing
Important?
 Advertise your products to a large
audience, at a relatively cheap price.
 Engage with your customers or potential
customers.
 Drive traffic to your other marketing assets

9. How does Inbound marketing
work?

10. Inbound Marketing Methodology

11. IM Methodology: Attract
 Blog
 Social
Media
 Keywords
 Pages
 Make-up
 Hair
 Lipstick
 Eye-brows

12. IM Methodology: Convert
 CTAs
 Landing Pages
 Forms
 Contacts One Step
Closer!
Someone she knows
Friend

13. IM Methodology: Close
 Email
 Workflows
 Lead Scoring
 CRM
Integration
 Rap
 Dinner
 Movie
 Close the
deal

14. IM Methodology: Delight
 Social Media
 Smart CTA
 Email
 Workflows
 Put a ring on it
 Buy her a car
 Holiday to
Paris
 Massages 

15. IM Methodology

16. Example 1
"Keywords"

17. Example 1: Keywords

18. Example 1: Keywords

19. Example 1: Keywords

20. Landing Page

21. Example 2
“Social
Media"

22. Nokia SA Facebook Page

23. Nokia SA Facebook Post

24. Nokia SA Facebook Post

25. Landing Page

26.  Online community manager
 Blogger
 Copywriter
 Content strategist
Jobs In IM

27.  Web designer
 Graphics designer
 Analytics guys
More IM jobs!!!

28. Thank you!!!