Rosie Taylor gave a presentation on using WordPress for lead generation. She discussed collecting leads through forms on landing pages and nurturing them through email marketing. Taylor explained that paid ads and social media can attract visitors to the site, and landing pages should have a clear call to action and offer to convert visitors into leads. Email is important for nurturing leads by sending useful non-promotional content like a video series. The goal is to turn anonymous visitors into customers through multiple email touches over time.