Growth Hacking - A marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics in order to sell products or gain exposure.
3P strategy - Pull,Push and Product Strategy.
This document provides an overview of growth hacking techniques for startups. It discusses the 3Ps of getting visitors - Pull, Push, and Product. Pull tactics like blogging, podcasting, and ebooks aim to attract customers through educational content. Push tactics like paid ads and affiliates require money but can convince customers. Product tactics focus on viral growth through social sharing and network invitations. The goal is to make the product so useful that every visitor shares it with others.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Are you trying to find ways to better communicate your brand, connect with your audience, help your clients’ tactical decisions align with their marketing goals, or minimize rounds of revision to optimize your project budget? Content strategy can help. If you rock design, IA, content development, social media, or other areas of marketing, media, or advertising, let’s talk. Learn how you can incorporate insights from this aspect of user experience design into your next content-related project. We'll discuss how the questions that a content strategist brings to the table can enrich your deliverables and benefit your end users—and how you can integrate content strategy into your next pitch, RFP, marketing plan or creative process.
Presented at Content Strategy Portland, #CSPDX, October 14, 2010.
UX Pillars: A guide for enterprise successInVision App
In a company of GoDaddy's size, driving a consistent UX mindset can be a challenge. GoDaddy's UX Director Josh Rossman describes the 4 UX pillars that keep GoDaddy design teams aligned on fundamentals, so they can solve problems in a way that aligns with company goals.
The document provides tips for managing personal projects while working full time. It recommends starting small by shipping something simple that solves a clear problem, and establishing regular dedicated time slots and schedules to treat the project seriously. It also stresses the importance of setting realistic goals and timelines through estimation techniques and tracking progress.
This document provides information about prototyping and experiments for product development. It discusses the importance of validating solutions with customers through prototyping to ensure problems are being solved. Low-fidelity prototyping techniques like paper prototyping are recommended for initial validation before advancing to higher fidelity digital prototypes. User testing of prototypes is highlighted as a way to get feedback on designs and learn about customers. The document also covers topics like minimum viable products, experimentation, and new technologies that could be explored.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
This document provides an overview of growth hacking techniques for startups. It discusses the 3Ps of getting visitors - Pull, Push, and Product. Pull tactics like blogging, podcasting, and ebooks aim to attract customers through educational content. Push tactics like paid ads and affiliates require money but can convince customers. Product tactics focus on viral growth through social sharing and network invitations. The goal is to make the product so useful that every visitor shares it with others.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Are you trying to find ways to better communicate your brand, connect with your audience, help your clients’ tactical decisions align with their marketing goals, or minimize rounds of revision to optimize your project budget? Content strategy can help. If you rock design, IA, content development, social media, or other areas of marketing, media, or advertising, let’s talk. Learn how you can incorporate insights from this aspect of user experience design into your next content-related project. We'll discuss how the questions that a content strategist brings to the table can enrich your deliverables and benefit your end users—and how you can integrate content strategy into your next pitch, RFP, marketing plan or creative process.
Presented at Content Strategy Portland, #CSPDX, October 14, 2010.
UX Pillars: A guide for enterprise successInVision App
In a company of GoDaddy's size, driving a consistent UX mindset can be a challenge. GoDaddy's UX Director Josh Rossman describes the 4 UX pillars that keep GoDaddy design teams aligned on fundamentals, so they can solve problems in a way that aligns with company goals.
The document provides tips for managing personal projects while working full time. It recommends starting small by shipping something simple that solves a clear problem, and establishing regular dedicated time slots and schedules to treat the project seriously. It also stresses the importance of setting realistic goals and timelines through estimation techniques and tracking progress.
This document provides information about prototyping and experiments for product development. It discusses the importance of validating solutions with customers through prototyping to ensure problems are being solved. Low-fidelity prototyping techniques like paper prototyping are recommended for initial validation before advancing to higher fidelity digital prototypes. User testing of prototypes is highlighted as a way to get feedback on designs and learn about customers. The document also covers topics like minimum viable products, experimentation, and new technologies that could be explored.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
The document discusses various key performance indicators (KPIs) for digital marketing. It provides examples of common KPIs used to evaluate success across different marketing channels, including lead generation metrics like cost-per-lead and conversion rate, website traffic metrics, and social media tracking. The document also discusses how to measure each KPI and ways to improve performance.
6 Recommendations For Static Banner AdsJanuary Kohli
6 recommendations & some sample banner ads.
This presentation features some basic tips for better static banner ads. Animated gif ads and flash ads provide more real estate to deliver your message, but these little guys... well, they are a little different.
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
When FullBeauty Brands launched its first marketing campaign featuring user-generated content, it delivered a significant lift in purchases from previously lapsed customers. And that had us thinking: How are other brands using UGC from a customer acquisition strategy? In a social media world where more and more consumers are responded to “authentic” content, user-generated content has become a staple of advertising campaigns for brands like TechStyle and Parachute Home. We’ll dive into why they’ve made these changes, how they measure success of those campaigns, and what you can do to get started.
The document discusses how small to medium sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
The document outlines essential steps and creative tools for generating a digital business idea. It discusses 7 steps to idea generation: 1) become an idea detective by noticing problems, 2) get creativity flowing through research, 3) think of admired digital businesses, 4) consider personal problems, 5) synthesize other ideas, 6) brainstorm solutions, and 7) narrow ideas. It also describes 4 creative tools: brainstorming, brainwriting, random input, and SCAMPER. Finally, it stresses the importance of defining the digital business idea.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
If you know how to use it correctly, the pop up sign up form can be a highly effective way to multiply your list growth.
This super guide will give you everything you need to know about creating a pop up form that invites people to subscribe to your email list instantly.
Pascal Hendrickx discusses content marketing strategies for LinkedIn. He emphasizes that content is king and the core of LinkedIn's platform for members, marketers, and thought leaders. Effective content leads to more prospective buyers, customer loyalty, and actions like purchasing. It should be helpful, easy to read, visually appealing, useful, and inspiring. Frequency is important, posting regularly with varied types of content. Measuring engagement, traffic, and leads helps shape the content strategy.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
Findings from The Amazon Ads Benchmark ReportTinuiti
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A
Social CRM is a company's programmatic response to allowing customers to control the conversation on social media platforms. It involves listening to customers online, assessing their needs, and providing timely responses to improve relationships and protect the company's reputation. Social CRM takes a holistic, customer-focused approach across all customer touchpoints to ensure the company's vision and messaging aligns with shifting customer expectations.
This document summarizes the interactions between French missionaries, specifically the Jesuits, and indigenous peoples in New France (Canada) in the 17th century. It describes the cultures and religious beliefs of the Algonquian-speaking Montagnais and the Iroquoian-speaking Huron nations. It also discusses the missionary efforts among these groups, their experiences with European diseases, and the eventual collapse of the Huron nation due to attacks from the Iroquois Confederacy.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
The document discusses various key performance indicators (KPIs) for digital marketing. It provides examples of common KPIs used to evaluate success across different marketing channels, including lead generation metrics like cost-per-lead and conversion rate, website traffic metrics, and social media tracking. The document also discusses how to measure each KPI and ways to improve performance.
6 Recommendations For Static Banner AdsJanuary Kohli
6 recommendations & some sample banner ads.
This presentation features some basic tips for better static banner ads. Animated gif ads and flash ads provide more real estate to deliver your message, but these little guys... well, they are a little different.
21 Video Marketing Ideas for Small Business BudgetsBarry Feldman
Lights, camera, action... This infographic presents 21 video marketing ideas you can use to capitalize on the power of video marketing even if your budget is small.
When FullBeauty Brands launched its first marketing campaign featuring user-generated content, it delivered a significant lift in purchases from previously lapsed customers. And that had us thinking: How are other brands using UGC from a customer acquisition strategy? In a social media world where more and more consumers are responded to “authentic” content, user-generated content has become a staple of advertising campaigns for brands like TechStyle and Parachute Home. We’ll dive into why they’ve made these changes, how they measure success of those campaigns, and what you can do to get started.
The document discusses how small to medium sized businesses (SMBs) can benefit from implementing engaging, high-quality webinars. It outlines that webinars are an effective tool for lead generation, nurturing, and sales that SMBs can implement with limited resources. The ON24 Webcast Elite platform allows SMBs to easily create professional webinars in under an hour with features like custom registration pages, surveys, and analytics to measure returns. The document encourages SMBs to consider webinars to reach more audiences and generate quality leads cost effectively.
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
The document outlines essential steps and creative tools for generating a digital business idea. It discusses 7 steps to idea generation: 1) become an idea detective by noticing problems, 2) get creativity flowing through research, 3) think of admired digital businesses, 4) consider personal problems, 5) synthesize other ideas, 6) brainstorm solutions, and 7) narrow ideas. It also describes 4 creative tools: brainstorming, brainwriting, random input, and SCAMPER. Finally, it stresses the importance of defining the digital business idea.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
If you know how to use it correctly, the pop up sign up form can be a highly effective way to multiply your list growth.
This super guide will give you everything you need to know about creating a pop up form that invites people to subscribe to your email list instantly.
Pascal Hendrickx discusses content marketing strategies for LinkedIn. He emphasizes that content is king and the core of LinkedIn's platform for members, marketers, and thought leaders. Effective content leads to more prospective buyers, customer loyalty, and actions like purchasing. It should be helpful, easy to read, visually appealing, useful, and inspiring. Frequency is important, posting regularly with varied types of content. Measuring engagement, traffic, and leads helps shape the content strategy.
This document provides an overview of how to build a startup presented by Raomal Perera. It discusses identifying problems worth solving, defining minimum viable products, validating solutions qualitatively and quantitatively, and the importance of customer development. It emphasizes getting outside the building to test hypotheses with customers rather than relying only on internal assumptions. Business model canvases and customer archetypes are presented as tools to help organize thinking and guide customer interactions.
Findings from The Amazon Ads Benchmark ReportTinuiti
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, Tinuiti has uncovered the most important trends taking hold in Amazon advertising. Don’t go into the Q4 holiday season without learning how key formats are performing and changing over time. In this webinar, report author, Andy Taylor, will be discussing highlights from the Q3 2019 Amazon Ads Benchmark Report and answering your questions during a live Q&A
Social CRM is a company's programmatic response to allowing customers to control the conversation on social media platforms. It involves listening to customers online, assessing their needs, and providing timely responses to improve relationships and protect the company's reputation. Social CRM takes a holistic, customer-focused approach across all customer touchpoints to ensure the company's vision and messaging aligns with shifting customer expectations.
This document summarizes the interactions between French missionaries, specifically the Jesuits, and indigenous peoples in New France (Canada) in the 17th century. It describes the cultures and religious beliefs of the Algonquian-speaking Montagnais and the Iroquoian-speaking Huron nations. It also discusses the missionary efforts among these groups, their experiences with European diseases, and the eventual collapse of the Huron nation due to attacks from the Iroquois Confederacy.
Sosiaalisen median areenat tietotyöläisen arjessaTuija Aalto
Työelämän konkari - tiedäthän, että sähköposti ei ole kehityksen huipentuma. Tässä tiivis kiertoajelu siihen, miten sosiaalinen media voi näkyä tietotyöläisen arjessa.
El Salar de Uyuni en Bolivia es el mayor desierto de sal del mundo con 12.000 km2 y está situado a 3.650 metros sobre el Altiplano de los Andes, participa en la elección de las Siete maravillas naturales y cuando está cubierto de agua se convierte en uno de los mayores espejos de la Tierra.
This document discusses various traction channels that can be used to generate customer demand for a startup company. It defines 19 different channels including viral marketing, public relations, search engine marketing, social ads, content marketing, and speaking engagements. For each channel, it provides 1-2 sentences on how to effectively utilize that channel and what metrics to measure. The overall document emphasizes testing different channels, focusing resources on the most effective ones, and continually optimizing and pivoting channels over time as customer acquisition changes.
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Tinuiti
In today’s rapidly evolving digital landscape, it’s crucial to be where your audience is, and we’re here to show you how.
Join us in this transformative session. We’ll explore essential tactics for building awareness from the channels normally thought of as bottom of the funnel. Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books. Don’t miss out!
The document provides guidance on developing a zero-budget marketing plan, focusing on free and low-cost tactics. It recommends starting with defining objectives and target audiences. Key tactics discussed include search engine optimization, social media, blogging, newsletters, networking and building relationships with influencers to gain press coverage. The document emphasizes focusing efforts on a few selected tactics that fit the business and audience rather than spreading efforts too thin across many channels.
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
How to Crush Your Revenue Marketing Goals with WebinarsUberflip
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
Marketers are constantly challenged to deliver remarkable, content-driven experiences…
Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework.
These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes.
If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford
The document provides guidance for modern marketers on digital marketing best practices. It recommends focusing on long-term goals over short-term wins, building a loyal fan base through owned properties like websites, and basing marketing plans and campaigns on solid data from analytics rather than anecdotal information. Modern marketers are advised to surround themselves with smart colleagues, learn to adapt to new trends, be creative with content, and not rely on any single marketing channel.
Enhancing Your Digital Marketing for Cyber MondayIndaba Group
Learn how to improve your digital marketing efforts to drive more visibility, engagement and sales this online holiday shopping season. Angie Pascale, Indaba Group's Director of Marketing, shares tips on leveraging and integrating owned, earned and paid media campaigns. Tips include creating a deals page, running smart, segmented email campaigns, developing valuable content, leveraging advanced Pinterest features, responding to reviews, running retargeting campaigns and much more.
Check out more useful info and tips on digital marketing, ecommerce and web development at Indaba Group's blog: http://www.indabagroup.com/blog.
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
Improve and refine your inbound marketing content strategy in 2017. Parker from Jaxzen Marketing Strategies shares some key best practices to help you reach your marketing goals this year and how to use HubSpot to help make that happen. In the presentation, you will learn how to: create useful content, help your audience find you, set targets that help your marketing and sales teams reach their goals, and measure the success of your marketing efforts.
This document discusses B2B content marketing. It notes that people spend over half their online time consuming content, and content marketing costs 62% less than traditional marketing while generating three times as many leads. The document outlines different types of content that can be created, such as social media posts, blogs, videos and more. It also discusses how customers find and engage with content, how most marketers are shifting to content marketing, and provides examples of how content marketing can generate leads and help with branding, lead generation, customer acquisition and engagement.
The document discusses how websites are still relevant marketing assets and provides 5 ways to level up a website. It emphasizes that websites are owned assets that allow for direct customer interaction and data collection 24/7. It then gives ideas like using the website as a content hub, streamlining communication with AI/chatbots, personalizing content, improving conversion rates with AI, and adding motion UI. The overall message is that websites are important marketing touchpoints and following these strategies can help optimize them.
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
On September 27, 2018, Jeffrey Russo from HubSpot came in to town and gave our crowd of over 100 people a great recap of what was announced at Inbound 2018 just a few short weeks earlier.
Similar to The guide to Growth Hacking - 3P Marketing Strategy (20)
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. A marketing technique
developed by technology
startups which uses
creativity, analytical
thinking, and social metrics
in order to sell products or
gain exposure.
3. The 3P’s of getting visitors
★ PULL
★ PUSH
★ PRODUCT
4. PULL
➔ Pulling customers in
➔ Giving reason to come to us
➔ Finding us before we find them
➔ Drowning them to us
5. PUsh
➔ More aggressive than pull strategy
➔ Not to appeal, but to convince
➔ Paid result - based
➔ Practically, pushing the customers to the
product/service
6. Product
➔ Through the product itself
➔ The product brings the traffic/awareness
➔ Paid result - based
➔ Practically, a product being used by a group that gets
another group to use it
➔ Plays a crucial role in the customer experience
7. PUSH
“ It’s important to realize that all of the 3P’s work together really well and in the right context but
when executed by the right person. Growth hackers are for big growth, not a growth in certain
narrowly defined reasons. “
9. Blogging or guest blogging
➔ Keyword rich, and are easily indexed by Google, which aides an overall SEO strategy.
➔ Have a compounding effect. The more you write, the more total chances you’ll have of pulling people towards
your product over time.
➔ Usually based around specific niches, so if you are guest blogging then you can tap into large swaths of your
market with a single post.
➔ Great at educating people, and people that are informed about your product are more likely to move through
your funnel.
➔ Can position you as a thought leader, and people would rather use a product that has been created by an expert
rather than a nobody.
➔ Blog owners are always looking for new guests post, which makes this low hanging fruit in many cases.
10. Podcasting
Podcasting is another great pull tactic because audio has inherent
inbound qualities.
TIPS & TRICKS when podcasting:
➔ Dominate the market by going niche & narrow
➔ Instead of making weekly shows, set a goal of 10 episodes
total and make it on a certain topic
➔ Focus on beautiful album art and/or great audio intro which
makes people curious
➔ Never promise more episodes
11. E-books, guides & whitepapers
A valid tactic in which a number of large written documents have a number of advantages in terms of
getting traffic.
➔ Ebooks, guides, and whitepapers have a certain draw to them. It’s somewhat easy to ignore a new blog post, but
when there is a new hefty document on a niche subject you care about, it’s hard to ignore.
➔ Ebooks, guides, and whitepapers have a high perceived value, and you can ask for an email address in exchange
for downloading them. It feels like a fair trade, and it helps you build an email list that you will eventually work
through your funnel.
➔ Ebook, guides, and whitepapers spread through social media very effectively when they are executed well.
➔ As an author (even a self-published one) you are a thought leader of sorts, and people will want to use the product
you’ve created.
➔ Ebook, guides, and whitepapers can be written to specifically educate people about your product. Informed visitors
are more likely to become members and users.
13. Infographics
Infographics can entice people to your product because they simultaneously display expertise and aesthetic taste.
Visualizations are powerful tools, and they are spread using social media extremely easily. Adam Breckler, of Visual.ly,
provides the following advice when creating an infographic :
➔ Select a good topic
➔ Find the right data
➔ Analyze the data
➔ Build the narrative
➔ Come up with a design concept
➔ Polish and refine the design
➔ Distribute the infographic
14. Webinars
➔ Webinars are considered to be an event
➔ Webinars are made so that they can educate people
➔ Webinars allow interaction
➔ Can end with a special promotion for the product so it can
drive traffic to your product.
➔ Can be done in collaboration with another company in order
to promote both products/services with the cross-sales
principle
15. Conference Presentation
➔ The conference presentation creates a
number of by-products which can be used
to pull in visitors more effectively
➔ The slide deck from the conference can be
uploaded to slideshare
➔ The audio/video recording can be uploaded
to social media channels, to the company’s
blog etc.
16. SEO
Two types of SEO:
CONTENT
By virtue of creating content, even if you don’t
know how SEO works, you will be optimizing for
it. Just keep producing and you’ll be using SEO
to your advantage even if you don’t know what
an algorithm is.
CODER
There are also things you can do at the code
level which enable a solid SEO strategy. Are
your links seo optimized with keywords? Are H1
tags properly labeled. Do you use Schema.org
tags for specific kinds of content? Do you have
an up-to-date site map?
17. Social Media
➔ Know your demographics and engage with the people
interested in your product/service
➔ Provide value by answering questions, giving advice,
offering assistance
➔ Become a hub of interesting content, whether you
produce it or not
➔ Make your customer support public on the social
media
18. Contests
Contests are an awesome way to drive new traffic to your
product.
They are good for small companies and big companies
alike.
19. App Marketplaces
B2C Marketplaces
➔ Make perfect screenshots
➔ Choose the name of the app
carefully
B2B Marketplaces
➔ These marketplaces are less crowded so it
is easier to stand out
➔ They are apt to promote your product on
their blog, social media sites, ect.
➔ B2B marketplaces will even pay you to build
an integration with their product
20. Deal Sites
In the aftermath of Groupon’s rise (and slow demise) there have been a number of deal sites
created in their wake.
For many niches there is a deal site which has a substantial email list and is willing to promote
your product. The arrangement with these companies is usually pretty straight forward. You
provide a discount to their audience, and in exchange they provide you with distribution.
This is a quick way to get traffic, and given how easy it is to set up this kind of relationship it’s
worth trying.
Another unexpected side benefit of these deal sites is the number of people who will purchase
your product at full price even though they came from the deal site. The internet is a strange place
and this will happen more than you would guess.
21. LOPA (Leverage other people’s audience)
In the aftermath of Groupon’s rise (and slow demise) there have been a number of deal sites
created in their wake.
For many niches there is a deal site which has a substantial email list and is willing to promote
your product. The arrangement with these companies is usually pretty straight forward. You
provide a discount to their audience, and in exchange they provide you with distribution.
This is a quick way to get traffic, and given how easy it is to set up this kind of relationship it’s
worth trying.
Another unexpected side benefit of these deal sites is the number of people who will purchase
your product at full price even though they came from the deal site. The internet is a strange place
and this will happen more than you would guess.
23. Lifetime value of a customer (LTV)
“The amount of money that you are going to
make from a customer throughout their life. “
*The primary difference between pull and push tactics is that push tactics usually cost money
24. Purchase ads
➔ LEARN THE TECHNICAL DETAILS
OF YOUR CHOSEN PLATFORM
➔ CONSIDER THE VARIOUS
PERSONAS OF YOUR
CUSTOMER
➔ IF YOU ARE PAYING PER CLICK
THEN QUALIFY EVERY CLICK
➔ TEST VARIATIONS OF YOUR AD
25.
26. Promo Swap
The easiest, and free way to drive traffic to your site is
through cross promotions with other companies by:
➔ SWAP TWEETS
➔ SWAP FACEBOOK POSTS
➔ DEDICATED EMAIL SWAP
➔ SPONSORED EMAIL SWAP
➔ AD SPACE SWAP
➔ PRE-ROLL VIDEO SWAP
➔ GIVEAWAY SWAP
27. Affiliates
➔ Think carefully about the
incentives
➔ Choose the affiliates very
carefully
➔ Don’t roll your own affiliate
solution
28. Direct Sales
➔ Way of getting traffic up the
funnel
➔ Best lead-generating tactic
➔ For our business model it’s
highly effective
30. “ The aim of the product strategy is to make
a way every visitor uses your product. If
that happens, you made an achievement -
you’ve gone viral. “
32. Social Sharing
➔ Popular blogs are the
main solution
➔ Code-based widgets for
sharing
➔ Understand where your
traffic naturally comes
from
33. API Integration
➔ Integrate the product with existing
social network through API level
➔ Give access to social media for
logins
➔ Great growth hacking tactic, but also
very risky
➔ Nike+, Spotify etc.
35. Incentives
The best way of bringing people to the product.
★ Great tactic if you have:
➔ Something low-cost to you
➔ Storage is not expensive
➔ Getting new users is very valuable
➔ A “perfect storm” - a particularly violent storm
arising from a rare combination of adverse
meteorological factors.