Webinars are an effective lead nurturing and conversion tool for real estate agents. They allow agents to build trust and connect on a personal level with potential clients through an inexpensive online format that requires no special skills. During the webinar, agents can educate attendees about buying and selling homes while demonstrating their expertise. Even if no immediate leads convert, the webinar allows agents to spend quality time building rapport that may turn into future business. Agents should promote webinars through various marketing channels and always ask attendees to take next steps like scheduling a meeting.

1. WEBINARS FOR
LEAD NURTURING

2. THE BEST
LEAD CONVERSION
TOOL

3. JOHN REH
Suburban Chicago Agent
for agent success tips:
agentuprising.com/amm4

4. NOTHING IS MAGIC
takes work
takes experimentation

5. IT CAN BE
SUCCESSFUL
new
creative
convenient
bonds with consumers

6. AGENDA
WHAT are webinars?
WHY are they effective
WHAT technology to use?
WHO do you do them for?
HOW DOTHEYTRANSLATETO LEADS?

7. ?

8. EFFECTIVE
BECAUSE
inexpensive
easy for presenter & audience
builds trust
highly personal connection

9. EFFECTIVE
BECAUSE
amazing skill not required
cut through the clutter
people come to you

10. WHY ISTHIS
IMPORTANT?
let me tell you a story...

14. YOU ARETHE HERO
online sites can never duplicate:
your expertise
your personality
your style

15. WHATTOTALK
ABOUT?
two easy ideas:
how to buy
how to sell

16. WHATTOTALK
ABOUT?
go to library:
check out books & use these as inspiration

17. THE GOAL IS
CONSUMER
EDUCATION

18. THE GOAL IS
CONSUMER
EDUCATION
help them to understand that
you know what you’re doing!

19. THE GOAL IS
CONSUMER
EDUCATION
get them to
know, like, & trust you

20. BUT HOW?
computer & internet
laptop or pc
hard-wired connection, not wi-fi

21. BUT HOW?
audio
built-in microphone
usb headset
usb microphone

22. BUT HOW?
video (optional)
built-in webcam
advanced webcams - $30 to $100

24. BUT HOW?
webinar platform

25. BUT HOW?
webinar platform

26. WEBINARTIME
provide incredible value
build trust

27. WEBINARTIME
how do they translate to clients?

28. WEBINARTIME
always ask for something!
to meet up
for a cma
to see homes
etc.

29. WEBINARTIME
if nothing else...
...you’ve just had 30 minutes of
“quality time” to build rapport

30. SELLER
APPLICATION
facebook
facebook ads
direct mail
just listed, etc.

31. BUYER
APPLICATION
prospects
zillow, etc. leads
open houses

32. SUMMARY
leverage
voluntary listening
unique
demonstrate authority
CONVERT

33. JOHN REH
for agent success tips:
agentuprising.com/amm4
THANK YOU