The document discusses how marketing has evolved from traditional word-of-mouth and print advertising to integrated digital marketing strategies. It provides tips for businesses to establish an online presence through websites, search engine optimization, social media, blogs, email newsletters, videos and more. The goal is to engage customers and boost business through innovative tactics that capture attention across various online channels.

2. “Word of Mouth” was the first
form of marketing.
It has ALWAYS been the most effective
way of getting new business.
People have always trusted
their friends’ opinions...

6. If you wanted to
reach more
people, you put an
ad in the local
paper.

10. People still watch
TV, but they fast
forward through the
commercials.
They read the news
online instead of
on paper.
Recommendations and opinions for every product and
service are available on the web.
We don’t rely on ads for information any longer.

13. Integrated
marketing:
Innovative
strategies to
capture your
audience’s
attention and
boost your
bottom line.

15. Nail your value proposition

16. Know your audience

17. Establish a Web Presence

18. Optimize your site for mobile devices

19. Optimize your site for search engines

20. Post case studies on your website

21. Setup Google Analytics

22. Claim Your Google Local Listing

23. List your business on local directories

24. Establish a presence in social media

25. Ask your customers for online reviews

26. Create and post videos

27. Start a blog

28. Comment on blogs in your niche

29. Create & send email newsletter

30. Publish your newsletters online
• Increased traffic
to the website
• Improved
rankings in
Google and other
search engines

31. Create premium content to collect emails

32. Conduct a free webinar

33. Guest on podcasts
Search for podcasts on Blogtalk Radio, iTunes, etc. that
are connected to your business.
•New listeners that you will reach
•Material for you to blast out into social media
•Material to establish yourself as an expert

34. Join Your Local Chamber of Commerce

35. Host a contest

36. Cross-promote with another business

37. Get reputable blogs to review your product

38. Do a Reddit AMA
• Understand the nature of the outlet
• Focus on the topic at hand
• Give users answers that provide value
• Avoid self-promotion (may result in your
AMA being banned or deleted)

39. Use humor and unexpected placement

40. Use humor and unexpected placement

41. Use humor and unexpected placement

42. Paid Ads (Google, Bing, Facebook, LinkedIn)

43. Stumbleupon’s Paid Discovery

44. DIY infographics

45. Develop a customer referral program

46. Apply for business awards

47. Host an event or class

48. Business card drawings

49. Give away balloons or treats at an event

50. Donate to a local contest

51. Graffiti

52. Stencil graffiti

53. Random act of kindness

54. Donate magazines to waiting rooms

55. Contribute expert articles to local publications

56. Send thank you notes

57. Send “we miss you” notes

58. Write good reviews for local businesses

59. Offer free beverages & snacks

60. Buy a book in bulk, inscribe, & send

61. Establish a customer of the month

62. Establish an employee of the month

63. Ask for testimonials

64. Eye catching & unique business cards

65. Write a book

66. Embrace a charitable cause

67. 302.285.9790
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