https://courses.shortcircuitmedia.com - Put your content to work so you can maximize it's impact by getting your message in front of more of your ideal clients/

1. Weaponize your
content
Leverage your genius to build a more
profitable speaking business

2. Aidan Crawford
President of Short Circuit Media
Marketing as a Managed Service
I work with professional speakers, trainers and
consultants to help them align their marketing with
business goals.
I take the time to understand your business, create a
custom marketing strategy, execute that strategy
and then provide ongoing support.

3. Agenda
Power and purpose of
content
Ready
Leveraging content to engage
and convert
REAL tools to blow up your
business
Aim Fire

4. Goal
YOU WILL….
Race home and do this stuff
TODAY.

5. What is
content and
why is it
important?
Content gets the attention of
clients and partners
- Expand your digital footprint
- Build credibility with your ideal audience
- Engage your fans
- Create additional revenue streams (courses,
related breakouts etc)

6. Clients and
partners
Word of mouth only goes so far
- After a referral clients research you online
- Your content needs to be a source of pride
- Old, or poor quality content damages your
brand AND the brand of your partners
- Speakers bureaus need to be proud to
represent you.

7. If you have
thoughts,
you have
content
All your IP is content
- Videos
- Articles
- Images
- Podcasts
- Keynotes
- Online Courses

8. Know your
audience
- No need to carpet-bomb
the internet in spam
- It’s too easy for people to
ignore you with all the
noise
- Generic content is a
waste of time

9. Define your
client
- Who are you creating content for?
- What is your ROI?
- Where are they? LinkedIn? Instagram?
- What do THEY want to know Vs. What
YOU want to tell them?

10. Who is your idea client?
Industry? Role?
What kind of content do they want to
read?
How does this match with your expertise?
Where are they?
LinkedIn? Twitter? Facebook? Instagram?
TikTok?
What kind of content do
you currently create to
get in front of them?
Videos, articles, podcasts, something
else?
Get in
your
client’s
head
1
2
3

11. Your content
toolbox
The strategy to win
- Videos
- Articles
- images
- Podcasts
- Courses
- Keynotes

12. Record
Everything
Recycle your genius
- Your phone is AMAZING!
- Get a HeyMic
- Use the tools (iMovie)

13. Send it
everywhere
There’s more to video
than YouTube
- Upload your files directly to each
platform
- Don’t make them look too
professional
- Include write-ups AND a CTA
- Look like a PRO and host your
videos

14. Scribble it
out
Be clear. Sell your idea.
● Compile a list of topics that your idea
prospects would be interested in
● Publish it to LinkedIn and Medium
● Share them through BufferApp or Hootsuite
● Create an article around 2 of the Alerts you are
sent each week
○ Quote from the original
○ Link back to original post
○ Add your two cents

15. Use it to
engage
Recycle, Recycle. Recycle.
● Connect your blog to Mailchimp to send it
automatically to your subscribers
● Create a tweet sheet
● Publish it to LinkedIn and Medium
● Promote it on Facebook
● Create a shorter version (1000 characters with
a link and CTA)

16. Pull it
together
Be clear. Sell your idea.
● Transcribe your speeches
● Structure your blog like a book
● Have your book professionally edited
● Use Fiverr.com to have it formatted for
CreateSpace
● Have it distributed worldwide through Amazon
● Have a postcard created on VistaPrint with a
QR code to the Amazon page
● Set yourself up as an Amazon affiliate

17. Think visual
- Pull quotes from your speech
- Pull quotes from your book
- Images of you
- Send it to Fiverr.com
- Schedule through Hootsuite

18. Podcasting
There’s more podcasters
than people listening to
podcasts
- Interview the people who are
your ideal clients
- Interview meeting planners
- Transcribe your blog for feature
articles

19. Courses
It has never been easier to build a course
- Even if you never sell it, you get
credibility
- New tools make the technology
available to everyone
- Sell it as an add-on to your
training “continuing education
that continues.”
- Find Partners
- Structure it logically like your
topic
- Break it down into modules
- Add worksheets and quizzes

20. Complimentary
programs
Your Keynote is the top of your sales
funnel
- Keynote (Grand idea)
- Breakout (Application)
- Workshop/Training (Implementation)
- Online program (Continuing education)

21. Now that we’ve lit
the fire...
REAL tools to weaponize your content
- Revive Old Posts
- Lumen5.com
- Easywebinar.com
- Flyplugins.com

22. Turn your blogs
into video
Surrender to the machine
- Lumen5.com uses AI
- Video is more compelling than
text or images
- Create a 1000 character
summary of your post - including
the link to your blog AND a CTA
- Upload the file directly to
LinkedIn, YouTube, Facebook
and Twitter

23. Create a 24/7
marketing tool
Record once - use forever
- Easywebinar.com
- Record a webinar in advance
- Clickable calls to action
- Value-add for planners
- Introduces you to new audiences
- Allows you to schedule webinars
on your client’s schedule

24. Put your content
to work
Revive old posts
- Revive.Social
- Wordpress Plugin
- Reposts your evergreen content
back into social media channels
automatically
- LinkedIn, Twitter, Facebook
- Vary the wording

25. Let’s Guest Post
Get in front of new audiences
- Connect with me on LinkedIn
- Join the Guest Post Group
- Post a link to the post you want
to get re-posted
- Include your short bio and the
link back to your site.

26. Course it up
Build your online course
- WP-Courseware
- Drag and drop
- Comes with shopping cart
- Inexpensive
Here’s my setup
- Woocommerce
- Affiliate program (autoenrolled)
- Gave it away to 60 people for
testing

27. Course it up
Build your online course
- Wp-Courseware
- Drag and drop
- Comes with shopping cart
- Inexpensive
Here’s my setup
- Woocommerce
- Affiliate program (autoenrolled)
- Gave it away to 60 people for
testing