The document outlines key marketing principles focused on creating impactful messages. It emphasizes the importance of being credible, original, relevant, entertaining, bold, intentional, and guiding in marketing efforts. The overall goal is to effectively engage customers and enhance brand trust and memorability.

1. MARKETING
PRINCIPLES
TO HELP YOU
SCORe
BIG
S=singular
FOCUS ON ONE BIG IDEA.
SIMPLE MESSAGES
GET REMEMBERED.
C=CREDIBLE
EARN TRUST.
BE REAL. FAIR. HONEST.
O=ORIGINAL
CREATE SOMETHING
MEMORABLE.STAND OUT.
R=RELEVANT
KNOW THE CUSTOMER.
PROBLEMS. PAINS.
PLEASURES.
E=
YOU CANNOT BORE PEOPLE
INTO BUYING.
MAKE IT FUN.
ENTERTAINING
HOME
VISITOR
b=bold
have a point of view.
take a stand.
I=
have a clear purpose
for everything
you create.
intentional
G=guiding
teach.tell.
give advice.
steer the way.
feldman
creative
www.feldmancreative.com
Go!Win!
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