Author: Christian Baumgartner (Naturefriends International) Presentation for Topic 2: Multi-Stakeholder Approaches to Developing Ecotourism Destinations 2nd European Ecotourism Conference 23-25 October 2013, Romania

1. Diversity is more than Biodiversity
- Conclusions from EcoTourism Projects
in different continents
Christian Baumgartner
Naturefriends International

2. One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success
CONTENT

3. • Tourism is an important partner of nature
protection to secure biodiversity, but clear targets
and restrictions – voluntary-strategic and
normative as well are needed for ‚both sides‘.
• ‚Only‘ biodiversity creates hardly any USP and
marketing advantage for the destination. Several
different diversities are needed: Bio-, Culture-,
Experience-, etc.
• Solutions for problems, that are based on tourism
development, could not focus only on biodiversity,
but need complex strategies for Sustainable
Tourism.

4. Sustainable
Tourism

5. One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success
CONTENT

14. SUMMER SUN
WINTER SUN

17. Great Potential but difficult Cooperation
 First regional, cross-sectoral approach ever
 Interest of foreign tour-operators, development of
packages including nature, culture & coast
 BUT:
 Different stakeholders have very different
interests – cooperation and common
approaches are difficult
 More training and capacity building needed
 Longer structural support needed

18. One statement
(the conclusion
as a start)
One story
(sorry: one casestudy)
10 factors of
success
CONTENT

19. Factors of Success:
1. STRATEGIES

20. Factors of Success:
2. OVERCOME BORDERS

21. Factors of Success:
3. INTEGRATED CONCEPTS

22. National Park
Kalkalpen, Austria

25. Factors of Success:
4. PARTICIPATION

26. Factors of Success:
5. QUALITY through
CAPACITY BUILDING

27. Factors of Success:
6. INNOVATION in
PRODUCT DEVELOPMENT

28. Trends in nature
tourism
Creative Class
• Higher service
demand
• Luxury-oriented
• Technology-affine
• Self-employed
• Small
entrepreneurs
• High-skill worker
• Active
• Communicative
• Enjoyable
• Inspiring
Millennials
•
Born in the 80ies
•
Post-TV
generation
•
Technologyaffine and very
connected
•
Very health
conscious
•
Part of the trend
‘new middle
class’
•
•
•
•
Digital lifestyle
•
Golden
Generation
LOHAS
•
•
•
•
Hybrid lifestyle:
health and
enjoyment
Awareness of
sustainability
Technology-affine
Conscious of internal
values and optimistic
Green lifestyle
Spiritually oriented
Holistic needs and
perception of reality
Authenticity is very
important
•
•
•
•
•
Represent the
social majority in
the future: time
rich, money rich!
Experienced – but
not experienced
consumers
Sophisticated and
interested
No senior citizens
resorts
Communication
and service is
important
Guide to sustainable tourism
in Protected Areas, www.parksandbenefit.net

29. Wilderness programmes

31. Factors of Success:
7. MARKETING

33. Factors of Success:
© Imaginechina / Rex Features
8. VISITOR MANAGEMENT

34. National Park
Hohe Tauern, Austria

35. Marthaville Habitat
Management Area,
Ontario / USA

36. Nature related or not?

37. Guide to sustainable tourism
in Protected Areas,
www.parksandbnefit.net

38. Adopt a coral
Pangandaran, Indonesia
Factors of Success:
9. CONTRIBUTION to
CONSERVATION

39. Factors of Success:
10. PATIENCE & PERSISTENCE

40. I should
have stayed in
the Carpathians!
Thank you very much
for your attention!
Christian Baumgartner
Naturefriends International
christian.baumgartner@nf-int.org