Paramount Pictures will distribute Mission Impossible 4 globally. As a major film studio, Paramount distributes high budget films across multiple genres. They chose to distribute Mission Impossible 4 specifically because the franchise guarantees income from loyal fans and it has a large budget of $140 million. Additionally, having a major star like Tom Cruise in the lead role will attract audiences. The target audience for Mission Impossible 4 is males aged 12 and up due to its focus on action.