Paramount Pictures will distribute Mission Impossible 4 globally. As a major film studio, Paramount distributes high budget films across various genres. They chose to distribute Mission Impossible 4 because the franchise guarantees income from loyal fans and it has a large budget of $140 million. Starring Tom Cruise, a well-known actor, also encourages audience attendance. The target audience is males aged 12+ as the film fits into the action genre which appeals more to males.