Momentum Pictures is the most appropriate company to distribute the media product based on three reasons: 1) The production has a small budget with unknown actors, self-sourced equipment and locations, which aligns with Momentum's experience distributing independent British films. 2) Momentum successfully distributed the low-budget horror film "Sinister" that grossed $78 million, proving they can have success with a similar genre and production scale film. 3) Digital and social media promotion will be leveraged given 99% of the target audience uses the internet, allowing worldwide reach, word-of-mouth spread, and interest in the film to grow larger.