Distribution is the process by which a film is made available to audiences through a film distributor who decides on the marketing and release medium such as DVD, cinema, or television, as well as the release date. The document discusses potential UK distributors for a low-budget British horror film, such as Left Film Distribution and Arrow Films, which specialize in independent and horror cinema. Word of mouth on social media and film festivals are suggested as low-cost marketing strategies. Self-distribution through organizations like Quad Cinema is also presented as an option.