This document discusses distribution options for an independent film. It notes that distribution involves marketing and making a film available for viewing through theaters, DVDs, video on demand or television. Some potential distributors mentioned are 20th Century Fox, Metrodome and Pixar. The film has aspects that may appeal to teenagers but is a low budget, UK produced psychological thriller filmed with a flip camera, so its audience appeal is likely limited to the UK. Marketing strategies as an independent company would involve promoting on social media like Facebook and releasing straight to DVD due to the low budget.

1. What kind of media institution
might distribute your media
product and why?

2. What Is Distribution?
• It is marketing of a film.
• It is the way that it is made available for viewing.
• Either theatrically or for home viewing
• DVD, video on demand, download, television
programs.
• Distribution Companies:
• 20th century fox
• Metrodome
• Pixar

3. Reasons that distributors may like our
film:
• Young cast, first time director
• Be popular with teenagers
• Popular Genre
• Relates to a popular movie “Carrie”
• Similar themes to British movie “Kidulthood”

4. Is your film going to appeal to UK audiences
only? Or does it have a wider appeal? Why?
Why not?
I think the audience would remain in the UK
because it is a low budget film and it is
produced and directed in the UK. The film is a
thriller and was filmed on a flip camera. The film
may appeal to mainly teenagers as it is a
physiological thriller based on a girl committing
suicide.

5. Our thoughts about possible
marketing strategies and release
strategies
• We are an independent company, our marketing
strategies would be promoting the movie using
social networking sites for example Facebook.
• We would do this by making a Facebook page all
about our film so people can see it, like it and
share it onto their own Facebook Page. Another
way would be billboards for promoting are film.
• We would be releasing our strategies straight to
DVD’s to be sold in the major shops as we have a
low budget and would not be able to afford for it
to be shown in the cinemas.