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A program may generate multiple, simultaneous implementation problems and questions. This
can be overwhelming, so it is important to prioritize IR questions, ensuring efficiency and
responsible practice of IR. The following seven criteria should help with prioritizing IR
questions:
Criteria Considerations
Relevance
How large or widespread is the problem?
Who is affected by the problem?
How severe is the problem?
If the problem is not checked, is there potential for
spread?
Who considers this a problem?
Is this problem a burden to the health system? How
severe is the burden?
What is the economic impact of this problem on the
population?
Avoidance of duplication
Has this question or problem been researched before?
Are there any interventions that have effectively
addressed this problem?
If yes, are there any major questions that deserve further
research?
Is my context so different that I cannot use the results of
previous intervention research?
Urgency of need
How urgently do the policy makers, implementers and
health care providers need results?
Will timeliness impact changing course, taking on new
interventions or stopping what they are doing?
Political acceptability
It is advisable to do study implementation problems of
high interest and those that are supported by local or
national authorities
Study results for salient issues with political support are
more likely to be implemented
Politically accepted implementation problems can likely
rely on involvement of the policy makers in the study
Feasibility
How complex is the research?
Are there adequate resources to do the study?
Is it feasible to conduct and report the findings in 12 to 36
months?
Applicability of results or What is the likelihood that recommendations will be
recommendations adopted?
How would the findings be used to improve health and
healthcare?
Are there available resources for implementing the
recommendations?
Ethical acceptability
How acceptable is the research to those who will be
studied?
Does the target group share the implementation
problem?
Can informed consent be obtained from the research
subjects?
Will the condition of the subjects be taken into account?
Will the results be shared with those who are being
studied?
Public Health Code of Ethics
Different stakeholders contribute different perspectives and resources. They also have
different requirements or restrictions for decisions. It is important to know their
informational needs at the beginning so that that the work you do is as informed and
efficient as possible.
Once you've determined what information is relevant to a stakeholder group, you'll
need a strategy to communicate that information. Effective stakeholder
communication strategies include
Know your stakeholders
Not all results are equally important to each stakeholder
Key messages should be tailored for each audience for maximum effect

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Dissemination Strategies_Kristina Gryboski

  • 1. A program may generate multiple, simultaneous implementation problems and questions. This can be overwhelming, so it is important to prioritize IR questions, ensuring efficiency and responsible practice of IR. The following seven criteria should help with prioritizing IR questions: Criteria Considerations Relevance How large or widespread is the problem? Who is affected by the problem? How severe is the problem? If the problem is not checked, is there potential for spread? Who considers this a problem? Is this problem a burden to the health system? How severe is the burden? What is the economic impact of this problem on the population? Avoidance of duplication Has this question or problem been researched before? Are there any interventions that have effectively addressed this problem? If yes, are there any major questions that deserve further research? Is my context so different that I cannot use the results of previous intervention research? Urgency of need How urgently do the policy makers, implementers and health care providers need results? Will timeliness impact changing course, taking on new interventions or stopping what they are doing? Political acceptability It is advisable to do study implementation problems of high interest and those that are supported by local or national authorities Study results for salient issues with political support are more likely to be implemented Politically accepted implementation problems can likely rely on involvement of the policy makers in the study Feasibility How complex is the research? Are there adequate resources to do the study? Is it feasible to conduct and report the findings in 12 to 36 months? Applicability of results or What is the likelihood that recommendations will be
  • 2. recommendations adopted? How would the findings be used to improve health and healthcare? Are there available resources for implementing the recommendations? Ethical acceptability How acceptable is the research to those who will be studied? Does the target group share the implementation problem? Can informed consent be obtained from the research subjects? Will the condition of the subjects be taken into account? Will the results be shared with those who are being studied? Public Health Code of Ethics Different stakeholders contribute different perspectives and resources. They also have different requirements or restrictions for decisions. It is important to know their informational needs at the beginning so that that the work you do is as informed and efficient as possible.
  • 3.
  • 4. Once you've determined what information is relevant to a stakeholder group, you'll need a strategy to communicate that information. Effective stakeholder communication strategies include Know your stakeholders Not all results are equally important to each stakeholder Key messages should be tailored for each audience for maximum effect