The document discusses the digital workplace and its transformation of organizations. It addresses fundamental questions around embedding the digital workplace into organizations, balancing freedom and framework, and determining ownership. It identifies 3 realities: decision-making is fragmented, stakeholders are losing control, and the mobile dimension is changing expectations. It proposes 3 action areas to build a holistic view, support stakeholders, and lead change through the digital transformation.

1. The
digital
workplace
-­‐
a
transforma6onal
framework
Jane
McConnell
Intranets
&
Digital
Workplaces
-­‐
Strategy
&
Governance
ns
niz atio
orga wide
456 world
IOM
Summit,
Cologne,
June
2012
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

2. 2
•
What
is
the
Digital
Workplace?
•
Fundamental
ques6ons
-­‐
Embedding
into
the
organiza6on
-­‐
Balance
between
freedom
and
framework
-­‐
Ownership
•
3
reali6es
and
3
ac6on
areas:
-­‐
Build
a
holis6c
view
-­‐
Support
stakeholders
-­‐
Lead
change
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

3. Jane
McConnell
Intranets
&
Digital
Workplaces
-­‐
Strategy
&
Governance
14
years
of
consul/ng
Direct,
hands-­‐on
clients:
United Nations – Secretariat (NY)
UNAIDS (Geneva)
Department of Peacekeeping (NY)
UN High Commissioner for Refugees (Geneva)
Intl. Federation Red Cross (Geneva)
- - - - - - - - -
Amadeus (Madrid) EDP (Portuguese Electricity Co.) Novartis (Basel)
ArcelorMittal (Luxembourg) Ericsson (Stockholm) Océ (Holland)
AGF (Paris) Essilor (Paris) OMV-Petrom (Vienna)
Areva T&D (Paris) Gemalto (France) Pernod-Ricard (Paris)
Arup (London) GDF Suez (Paris) PPR (Paris)
Alcatel-Lucent (Paris) Georgia-Pacific Europe (UK, France) RATP (Paris)
Alstom Group (Paris, Switzerland) GlaxoSmithKline (Belgium) SNCF (Paris)
Bayer (France) IKEA (Sweden) Suez Environnement (Paris)
Boehringer Ingelheim (Germany) Lagardère (Paris) Telenor (Oslo)
E.D.F. (Paris, French Electricity Co.) Neopost Industries (Paris) Total (Paris)
Nokia (Helsinki) UPM (Helsinki)
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

4. Jane
McConnell
Intranets
&
Digital
Workplaces
-­‐
Strategy
&
Governance
6
years
of
research "The
defini4ve
source
of
Annual
report
since
2006 data
on
how
Intranets
are
evolving
in
enterprises.”
ns Tony
Byrne,
Analyst,
ni z atio
orga wide The
Real
Story
Group
456 world
“Unique
in
the
industry;
true
insight
and
perspec4ve.”
Paul
Miller,
CEO
of
the
global
Intranet
Benchmarking
Forum
"Jane
McConnell
is
the
undisputed
thought-­‐leader
on
global
intranets
today.”
James
Robertson,
Designing
Intranets:
crea4ng
sites
that
work"
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

5. An
eco-­‐system
of
digital
and
web-­‐based
tools
and
places
that
people
use
to
do
their
jobs
Workforce Partners, clients Public
Social collaboration
(real-time, constant movement, unpredictable)
DISCOVER, DISCUSS
Managed
(authoritative,
stable,
reference)
REFER, DO Structured collaboration
(creative, coordinated, goal-oriented)
WORK, CREATE
+ the mobile dimension
(anytime, anywhere, any device)

6. 3rd shift
the mobile dimension
(anytime, anywhere, any device)
structured collaboration
1st shift social collaboration
Productivity & efficiency 2nd shift
Project collaboration Transparency
Defined organization Networked collaboration
Self-organization
October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

7. 7
The digital workplace
raises fundamental
questions for digital
managers
leaders
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

8. 8
How to embed the digital workplace in the
organization?
Examples...
•
Integrate
into
business
processes
and
ac/vi/es
•
Serve
the
customer-­‐facing
workforce
•
Make
it
part
of
job
objec/ves
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

9. Social and mobile are changing the game, giving 9
people more freedom. How do we get the right
balance between the “framework” and
“freedom”?
Challenges:
•
How
to
get
“obligatory”
content
and
messages
to
everyone?
•
How
to
prevent
fragmenta/on
and
the
crea/on
of
thousands
of
“mini
silos”?
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

10. 10
Who is the “legitimate” owner of the digital
workplace?
Responsible
for
defining
and
ensuring...
•
The
mission:
what,
for
whom
•
Decision-­‐making
roles:
clarity
•
High-­‐level
strategy:
how
to
get
there
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

11. 11
Decision-­‐making
is
fragmented
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

12. 12
1.
Build
a
holis/c
view
•
Get
your
organiza/on
to
see
the
“big
picture”
•
This
requires
a
degree
of
coherent
decision-­‐making
across
the
organiza/on.
Informal
Formal
coordina/on
of
decision-­‐making
different
“owners” Digital
Board
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

13. 13
Stakeholders
are
losing
control
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

14. Losing control
Communication IT HR
• the message • the toolset • profiles
• the target • the users • expertise
• personal
• the timing • the rollout
branding
October 2011 digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

15. 15
2.
Support
stakeholders
•
Work
through
key,
poten/al
“obstacles”
that
risk
weakening
the
transforma/on
Communication IT HR
• interactive • portfolio of • rich profiles &
communication tools & self
& feedback purposes description
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

16. 16
The
digital
workplace
is
an
enabler
that
facilitates
change
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

17. 17
3.
Lead
change
1.
Establish
a
sense
of
urgency
2.
Form
a
powerful
guiding
coali/on
3.
Create
a
vision
4.
Communicate
the
vision
5.
Empower
others
to
act
on
the
vision
6.
Plan
for
and
create
short
term
wins
7.
Consolidate
improvements
and
produce
more
change
8.
Ins/tu/onalize
new
approaches
8
steps
for
leading
change
Jean
P.
KoTer,
Harvard
Business
School,
Author
of
best-­‐selling
“Leading
Change”
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

18. 18
3.
Lead
change Frequently
missing
1.
Establish
a
sense
of
urgency
2.
Form
a
powerful
guiding
coali/on steps
3.
Create
a
vision
4.
Communicate
the
vision
5.
Empower
others
to
act
on
the
vision
6.
Plan
for
and
create
short
term
wins
7.
Consolidate
improvements
and
produce
more
change
8.
Ins/tu/onalize
new
approaches
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

19. 19
•
What
is
the
Digital
Workplace?
•
Fundamental
ques6ons
-­‐
Embedding
into
the
organiza6on
-­‐
Balance
between
freedom
and
framework
-­‐
Ownership
•
3
ac6on
areas:
-­‐
Build
a
holis6c
view
-­‐
Support
stakeholders
-­‐
Lead
change
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

20. Jane McConnell
Intranets & Digital Workplaces - Strategy & Governance
Get in touch!
www.netjmc.com/blog
www.digital-workplace-trends.com
twitter @netjmc
jane@netjmc.com
cell +33 (0)6 12 03 66 34 (in France)
LinkedIn group “NetJMC&Co” with 700 practitioners
digital-workplace-trends.com netjmc.com/blog twitter: @netjmc