The document presents 10 slides summarizing the innovator's dilemma. It shows how a sustaining technology steadily improves an existing product's performance over time. However, at some point a disruptive technology appears that does not meet existing customer needs but later improves to a level that exceeds those needs. The initial supplier of the sustaining technology continues to focus on it and misses the opportunity to adopt the new disruptive technology, eventually losing market share to the disruptive supplier as its technology hits the "sweet spot" and follows an S-curve pattern of adoption.

1. The Innovator’s Dilemma Explained Click Play to See Presentation10 Slides TotalProduct PerformanceTime

2. Progress ofsustainingtechnologySteady Improvement in Base TechnologyRaises Product Performance Over TimeProduct PerformanceTime

3. High-endperformancedemand trendCustomer’s Expectations IncreaseProduct PerformanceLow-endperformancedemand trendTime

4. Progress ofsustainingtechnologyHigh-endperformancedemand trendAt Time T1 Product is Just Good EnoughProduct PerformanceLow-endperformancedemand trendGood, but….T1Time

5. Progress ofsustainingtechnologyHigh-endperformancedemand trendSupplier Makes Improvements With Existing TechnologyProduct PerformanceMuch Better!Low-endperformancedemand trendGood, but….T1TimeT2

6. Progress ofsustainingtechnologyHigh-endperformancedemand trendAt T3, Supplier Continues With What Works,But Product Performance Exceeds Needs Great!Product PerformanceMuch Better!Low-endperformancedemand trendGood, but….T1TimeT2T3

7. Progress ofsustainingtechnologyHigh-endperformancedemand trendDisruptive Innovation Occurs at T2, No Perceived Threat - Does Not Meet Needs Progress ofnew technologyGreat!Product PerformanceMuch Better!DisruptiveinnovationLow-endperformancedemand trendGood, but….T1TimeT2T3

8. Progress ofsustainingtechnologyHigh-endperformancedemand trendBy T3 the Disruptive Supplier Meets Needs,Base Tech Supplier Stuck on Old Technology Progress ofnew technologyGreat!Product PerformanceMuch Better!DisruptiveinnovationLow-endperformancedemand trend- Good, but….T1TimeT2T3

9. Progress ofsustainingtechnologyHigh-endperformancedemand trendAt T4, Innovator Hits the Sweet-spot Legacy Supplier Now Too late to Change Progress ofnew technology SuperGreat!Product PerformanceMuch Better!Sweet SpotDisruptiveinnovationLow-endperformancedemand trendGood, but….T1TimeT2T3T4

10. Progress ofsustainingtechnologyHigh-endperformancedemand trendThis Leads to Rapid Market Share Gain by the Innovator at T4 and the S-Curve PatternProgress ofnew technology SuperGreat!Product PerformanceMuch Better!Sweet SpotDisruptiveinnovationLow-endperformancedemand trendGood, but….S-Curve PatternOriginal supplier market share High LowDisruptive tech supplier share Low HighT1TimeT2T3T4