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What is Digital Marketing?
- 2. CONTENT: 02 Introduction to Digital Marketing Importance of Digital Marketing Types of Digital Marketing channels What is Dropshipping Model What is copywriting Future of Digital Marketing Myths about Digital Marketing 1. 2. 3. 4. 5. 6. 7.
- 3. Introduction to Digital Marketing Digital Marketing or Online Marketing essentially means promoting your business worldwide. It can be done through different online modes like websites and social media platforms. It is viewed as new and trending way for companies to approach their targeted customers globally. Digital Marketing is a huge field which is categorized under various channels. These channels include content marketing, search engines, social media marketing and some more. It isn’t same as internet marketing as internet marketing only considers marketing through websites while marketing done by utilizing various channels goes under digital marketing. 03
- 4. LET’S UNDERSTAND THIS NOW WITH THE HELP OF EXAMPLE : FOR SAY, I OWN A JEWELLERY SHOP AND I’M MAKING A GOOD PROFIT EVERY MONTH. BUT NOW I WANT TO EXPAND MY BUSINESS, IN CASE OF TRADITIONAL WAY IT WILL BE MORE COSTLY AND MORE TIME-CONSUMING. SO IN THAT SITUATION I CAN MAKE MY OWN WEBSITE AND PROMOTE THAT WEBSITE THROUGH DIFFERENT SOCIAL MEDIA PLATFORMS. NOW SINCE MY PRODUCT IS JEWELLERY MY TARGETED CUSTOMERS WILL BE WOMEN’S AGING BETWEEN 20-50. I CAN NOW ANALYZE MY CUSTOMERS TASTE AND ACCORDINGLY MAKE CHANGES IN MY PRODUCT. 04
- 6. 06 Types of Digital Marketing Channels 1.SEO(Search Engine Optimization) SEO stands for “Search Engine Optimization“. It includes all the efforts made for ranking websites into search engine result pages on certain Keywords. It is a time taking process. In SEO the word “optimization” means making every effort organically i.e without investing any money. 2. SEM(Search Engine Marketing) SEM stands for “Search Engine Marketing”. It includes all the paid efforts made for ranking websites into search engine result pages. SEM gives instant results. It gives constant traffic on website. Hyper targeting is possible in case of SEM i.e we can target according to our needs.
- 7. 07 3. Email Marketing Email marketing is the process of promoting product or a service by sending commercial emails to a group of people. In email marketing we usually send emails to current, interested and targeted customers. 4. SMM(Social Media Marketing) SMM stands for “Social Media Marketing”. It includes all the campaigns done on different social media platforms like instagram, facebook, twitter, linkden etc.. 5. Affiliate Marketing It is the process of earning a commission by promoting people’s (or company’s) product. It includes three bodies : 1.Vendors- Seller of the product 2.Affiliate Networks- Body that simplifies the whole process 3.Affiliates- Person who earns Commission.
- 8. 08 6. Content Marketing Content marketing is a strategic marketing approach. It includes creating and distributing valuable, relevant and consistent content to attract audience. 7.Influencer Marketing Influencer marketing allows you to collaborate with different influencers on different social media platforms. Usually people follow influencers they trust on social media so if people will see them using your product or services the chances of sales of your product will increase.
- 9. 09 What is Dropshipping Model You i.e your online store Consumer i.e the customers who will purchase from your online store Manufacturer i.e suppliers whose product you will be selling on your online store There are 3 main roots of this model : 1. 2. 3. Now let us understand this model with the help of an example. For say, there is a supplier X dealing in shoes who sells a pair for 800 and you are the owner of an online store. So now you will show that pair of shoes costing 800 as 1000 on your website and the difference of 200 will become your profit. Now when you will get the order on your website next will be your duty to forward those details to supplier and make sure that the order is shipped at the consumer’s address successfully.
- 10. 10 The main and the only problem that occurs in dropshipping is in generating traffic and converting it into consumers who will buy the products at higher prices. We need higher level skills and different strategies to make sure that there is constant traffic on our site.
- 11. 11 What is Copywriting? In the caption of Facebook Ads. In the headlines of Google Ads. On your Landing page. With the evolution of digital marketing, Copywriting is gaining popularity day by day. “Copywriting is the reason why people buy something.” Where you see copywriting: 1. 2. 3. Copywriting is intended to move you to action. The reason by which the traffic gets converted into customers is called copywriting.
- 12. 12 Future of Digital Marketing The digital marketing has a verry positive and growing future as digital innovations and the internet continues to increase globally. The way people have gone online now a days, its best to do your business online. The future of digital marketing will be revolved around giving customized, pertinent, and omnichannel experiences for customers. The companies using all the strategies effectively will always have a greater advantage in future i.e SEO, SMM, Content marketing etc.
- 13. 13 Myths about Digital Marketing There is no organic reach, everything is paid now. Digital marketing is highly technical, I have to be from a technical background. Digital marketing is only for large business. Digital marketing cannot integrate results/insights from offline sales. AD blockers are ending digital marketing. Here are some myths about digital marketing: 1. 2. 3. 4. 5.
- 14. 14 Now you know what is digital marketing SMM (Social Media Marketing) Affiliate Marketing SEO(Search Engine Optimization Google My business Word press development You can now select your channel you want to continue from: 1. 2. 3. 4. 5.