An Agency Brief made by my class mates and I on role playing Durex as our Client and hence, giving an agency brief to our prospective Agency. Check it out!
DUREX in India: Sex - A Social Stigma & Taboo in IndiaHarsh Bohra
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The content of this presentation analyses Indian condom market, challenges face by Durex - a number one condom brand in the world, in India due to the industry challenges which includes perception of Indian consumer regarding condoms, communication issues in the distribution system and modern retail channels, role of government in the industry and on the other hand, company challenges which includes Durex market share with comparison to Manforce - a market leader in India, Skore, Kamasutra, Moods and Kohinoor, pricing strategy of the company and the solutions to overcome these challenges in future over a period of time.
Link to Youtube Videos used in this presentation:
Slide 13: https://www.youtube.com/watch?v=kNBNwvnYRwE
Slide 16: https://www.youtube.com/watch?v=tWAzt-eyiwc
Slide 24: https://www.youtube.com/watch?v=_MaO6yIIJVY
An Agency Brief made by my class mates and I on role playing Durex as our Client and hence, giving an agency brief to our prospective Agency. Check it out!
DUREX in India: Sex - A Social Stigma & Taboo in IndiaHarsh Bohra
Â
The content of this presentation analyses Indian condom market, challenges face by Durex - a number one condom brand in the world, in India due to the industry challenges which includes perception of Indian consumer regarding condoms, communication issues in the distribution system and modern retail channels, role of government in the industry and on the other hand, company challenges which includes Durex market share with comparison to Manforce - a market leader in India, Skore, Kamasutra, Moods and Kohinoor, pricing strategy of the company and the solutions to overcome these challenges in future over a period of time.
Link to Youtube Videos used in this presentation:
Slide 13: https://www.youtube.com/watch?v=kNBNwvnYRwE
Slide 16: https://www.youtube.com/watch?v=tWAzt-eyiwc
Slide 24: https://www.youtube.com/watch?v=_MaO6yIIJVY
UCD Capstone Project -
Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.
As part of introduction to media planning, we were given assigned the brand 'Durex' for which we had to identify dynamics, define goals and design a media campaign keeping in mind the consumer journey of the same .
We developed an insight on the 'senior guy'. That guy who influences and drives sex life related conversations in peer groups.
Presented to : Professor Pratibha Pat Vinayak
PPT Design and Edits : Krishni Miglani
UCD Capstone Project -
Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.
As part of introduction to media planning, we were given assigned the brand 'Durex' for which we had to identify dynamics, define goals and design a media campaign keeping in mind the consumer journey of the same .
We developed an insight on the 'senior guy'. That guy who influences and drives sex life related conversations in peer groups.
Presented to : Professor Pratibha Pat Vinayak
PPT Design and Edits : Krishni Miglani
Diaper Market by Product Type, Distribution Channel, End User 2024-2032IMARC Group
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The global diaper market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 159.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7% during 2024-2032.
More Info:- https://www.imarcgroup.com/prefeasibility-report-diaper-manufacturing-plant-2
Project Opportunities in Production of Condoms. Latex Condom Manufacturing. H...Ajjay Kumar Gupta
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A condom is a sheath-shaped obstruction device used during sexual intercourse. It is very beneficial for reducing the chances of pregnancy. It also decreases the risk of sexually transmitted infections (STIs) such as HIV/AIDS. There are different types of condoms available in the market with the variety of thickness, texture, material, size, color and taste. Condoms are highly effective to reduce the probability of pregnancy if used consistently and correctly.
The use of condoms, conceived primarily as a tool for family planning to curtail population growth, has attained a primacy in arresting the spreading of the dreaded disease, AIDS.
Increasing awareness regarding sexually transmitted diseases (STD) and HIV is the major driving factor of condom market in U.S. Increasing prevalence of sexually transmitted diseases (STD) and HIV in U.S. is expected to boost the demand for condoms. In addition, increasing the need for family planning coupled with population control is expected to boost the condom market.
See more
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Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
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Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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Who is MosquitNo?
MosquitNo started its activities in 2009 and has since become an innovative brand with a stylish and fresh look. Our product range has become a distinctive concept with a new look at products that offer protection against mosquitoes and other insects - this is applicable for our polo and placemat, as you may know for the bracelets and spotzzz we cannot make such claims. Protecting our skin from biting mosquitoes previously meant using sticky lubricants including the toxic substance DEET. MosquitNo thought âthis can be done with more fun and functionalityâ. Our concept and products are a new way of trendy, fashionable and comfortable protection against mosquitoes and other insects. MosquitNo triangle concept: fun, functionality and charity, all products have fun and functional elements and we have an easy giving concept for Unicef, this means we aim to contribute 10% of our net profit to Unicef.
Characteristics MosquitNo Brand and Products
⢠Functionality
⢠Trendy & easy to use (comfortable)
⢠Easy-giving concept for Charity
Concept Innovation
MosquitNo leverages on new technologies, consumer insights and business needs to deliver innovative solutions for worldwide protection against mosquitoes and other insects. These technologies are combined with new product concepts which connect with the current trend for safe and user friendly protection against mosquitoes and other insects. MosquitNo has a number of new product lines on the market in short time - we are waiting for the authorization to bring them on the market.
Product development
MosquitNo transforms new ideas and concepts into ready to sale products with the most attractive packages and display solutions. MosquitNo introduced new products in 2013: Anti Insect Placemats, table cloth hangers for home, garden use, restaurants and hotels. Our latest product: a completely redesigned Electric Fly Catcher, a true successor of the traditional and often boring electric fly catcher. The MosquitNo Electric Fly Catcher is unique because of its stylish design and moreover the MosquitNo Killer Counter it counts every hit. Play the game MosquitNo!
Marketing and Sales
MosquitNo has multi-disciplinary teams in marketing and sales. The MosquitNo sales Team promotes the concept, corporate identity and the complete product range over the world in different markets and market segments.
Features
⢠High quality niche products in a new way
⢠Products with significant USPâs
⢠Products with new innovations
⢠Products that perfectly match the ethical message
⢠Products that have minimal health and environmental impact
⢠No liquids, easy to carry during traveling
⢠Products for family - suitable for kids (> 3 years) and adults
Main Markets
⢠Europe (head office, The Netherlands Roermond) present in most European Countries
⢠USA (office MosquitNo USA, Kansas City)
⢠South America (local office in Buenos Aires)
⢠North Asia & Sou
World Environment Day Essay Competition | St.Teresas's College. Speech essay about world environment day. Online Poster Competition on World Environment Day, June 5, 2020 â L. S .... World Environment Day 2018: Theme, Logo, Slogans & Essay - Times of India. Essay on World Environment Day in English by Smart Study | Paragraph on .... Write a short essay on World Environment Day | Essay on Environment Day .... World Environment Day Essay In100 Words ||Speech On World Environment .... 10 Lines On World Environment Day || Essay On World Environment Day .... World environment day | Speech and essay | In English | Easy to learn. Short Essay on World Environment Day [100, 200, 400 Words] With PDF .... World Environment Day 2021 | Essay Writing On World Environment Day .... World Environment Day Essay || Simple & Short Essay on Environment Day .... Essay on world environment day top one very easy to remember - YouTube. 10 Lines on World Environment Day | Short Essay | Paragraph | Speech. 10 lines on World Environment Day in English Essay Writing | Essay on .... World Environment Day (WED) Free Essay Example. Essay on WORLD ENVIRONMENT Day | WORLD ENVIRONMENT Day | paragraph on .... WORLD ENVIRONMENT DAY | Essay on WORLD ENVIRONMENT Day - YouTube. Essay on World Environment day in english | Environment day par essay .... Short Essay On World Environment Day | परŕĽŕ¤Żŕ¤žŕ¤ľŕ¤°ŕ¤Ł ऌिास निएŕ¤ŕ¤§ - YouTube. Essay on World Environment Day - YouTube. essay on World environment day in english༤༤ ािजŕĽŕ¤ľ परŕĽŕ¤Żŕ¤žŕ¤ľŕ¤°ŕ¤Ł ऌिास पर .... World Environment Day Speech, Student Studying, Lines, English .... Report Writing on World Environment Day Celebrated in Your School [With .... Save Environment Essay - Javatpoint. Essay on World Environment Day. 10 lines on world environment day - Few lines about world environment day. World Environment Day Essay | Essay on World Environment Day for ....
How to Make a Field invisible in Odoo 17Celine George
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It is possible to hide or invisible some fields in odoo. Commonly using âinvisibleâ attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
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Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
⢠The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
⢠The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate âany matterâ at âany timeâ under House Rule X.
⢠The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation âBlue Starâ is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
5. Introducing Condom
ďUsed during sexual intercourse to cover a man's
erect penis.
ďBlocks semen from entering the partnerâs body.
ďPrevent pregnancy and transmission of sexually
transmitted diseases (STDsâsuch as
gonorrhea, syphilis, and HIV).
ďMade from latex, polyurethane or lamb intestine
6. Cont.
ďA female condom are also there. made of
polyurethane.
ďMale condoms are inexpensive, easy to use, less
side-effects.
ďUsers experience only 2% condom failure.
ďSecondary usage to waterproof microphones & also
to protecting rifle barrels from clogging.
Source {http://www.fwhc.org/birth-control/condom.htm/ assessed 29/03/09}
{http://www.plannedparenthood.org/health-topics/birth-control/condom-10187.htm / assessed 29/3/09
7. History of Industry
ď Condom was named from CONDUSâ which means a vessel or a container.
ď Oldest paintings of condom found in Egypt portrayed around 950 B.C.
ď First public demonstration of the condoms is recorded around 15th
century in Italy ,the person who used it first was Gabrielle. Purpose was to
prevent Syphilis (STD).
ď By the 1700s, condoms made from animal intestines & considered as âan
armour against pleasure, and a cobweb against infection.â
ď Dr. Condom or Conton, who reportedly kept randy King Charles II of
England supplied with sheaths made from animal tissue to reduce the risk
of infection during his sexual encounters
8. Cont.
ď Japanese made it from tortoise shell.
ď Land of the Pharaoh used crocodile dung, intestine of killed enemies in
Rome.
ď In 18th century Ist rubber condom was invented.
ď After 1930âs, latex was used to make condoms, superior then rubber.
ď Now condoms manufactured with varying size, shape, length, strength,
color, flavor etc.
Source( Published 11/04/2004, assessed 1/04/09
http://www.buzzle.com/editorials/11-3-2004-61134.asp)
9. Rapid product innovations
ď Condom revolution begins in early 19OO. players like Beyond seven,
crown, kimono made micro thin condoms which felt like skinless
skin and finally feeling pleasure during sex.
10. Ansellâs Lifestyle xtra pleasure Leonardo da Vinci of condom Inspiral condom
condom in 1990âs in 1990.
Avanti first polyurethane Trojan came with Supra Dolphin condom in
condom in 1995 2008
14. Capital requirements & Economies of scale
ď Condom industry is subject to significant economies of scale.
ď While the capital investments are too high, the variable costs
are low.
ď Manufacturing plants are mostly automatic
ď Contraceptive production is a high-volume thereby low-cost
business.
ď Variable costs constitute about 15% of the total costs of
producing
http://www.reportlinker.com/p090642/World-Condoms-Market.html
15. Market size
ď For over the counter sales, market share in 2005 is estimated to be:
ď Church & Dwight (Trojan) 70.0%
ď SSL (Durex) 9.2%
ď Ansell (Lifestyles) 11.6%
ď Others 9.2%
16. Market growth rate & Industry profitability
ď Dr. P. M. Mathew, Vellore says, âeconomic stress would
normally cause depression and lessen the urge for sexâ .
ď But condom sales say a different story: âIn the first 10 months
of this fiscal, from April 2008 to January 2009, we have sold
65 million condoms in the commercial segment, as against
the corresponding period in 2007-08 when the sales were
54.2 millionâ, HUL Life care marketing director Suresh Kumar
told ET.
http://www.dailymail.co.uk/news/article-412742/Nuclear-test-sparks-soaring-condom-sales-South-Korea.html
http://economictimes.indiatimes.com/ET-Cetera/Condom-sales-rise-as-slowdown-bites/articleshow/4177344.cms
17. ContâŚ
ď Nuclear test sparks soaring condom sales in South Korea
Last updated at 17:01 26 October 2006
ď Condom sales soar in India November 18, 2008.
Condom sales in India increased by 85 million in months.
Indian hope to reach a target of distributing 3 billion condoms
annually by 2010 - an increase from the current target of 1.7
billion.
http://www.iolhivaids.co.za/index.php?fSectionId=1591&fArticleId=4718424
18. Entry barriers
ď The cost of obtaining the quality certification (like BSE
Kitemark, UK)(different in different countries)
ď The cost of establishing a brand image.
ď Getting listed with wholesalers and retailers.
20. Marketing Mix
Products
Condoms: types
Male or female condom
Color, Flavor, Size
Thickness , Safety
Material used (latex& polyurethane, Polyisoprene)
21. Place
Products can purchase through:
⢠Home Delivery- with Fast Delivery
⢠Online stores
⢠Hospitals
⢠Super markets & hyper malls
⢠Sex shops
⢠Medical stores
⢠Hotels & Resorts
22. Promotion
Advertisement:
-Above the Line:
⢠TV, Cinema
⢠Banner & Posters.
⢠Billboard.
⢠Physicians prescription (Dr)
-Below the Line:
⢠Supermarket, medical stores
⢠Sales literatures.
⢠Internet web sites like Search Engines eg. GoogleŽ
23. Cont..
Public Relations:
⢠Words of mouth [Viral Marketing]
⢠Joining Social Community and Events
Sales Promotion:
⢠Discounts â buy 3 get 1 free
⢠Premium â free sample on special occasions like valentine
day
Post-Sale Service:
⢠Online Live Chat
⢠Online guidelines regarding sex and condom usage.
24. Cont..
Pricing
General pricing
⢠Volume Discount- (3pc for $5 & pack of 20 for $25or30)
⢠Combo Set- condoms + vibrator+ lady condoms
⢠Seasonal Discount: e.g. On Valentineâs Day or New Year eve or any
big event
Market Penetration Strategy:
Low price to capture customer base, expand community size
quickly.
Acquisition & Retention:
Each new customer gets Free Product Sample
Shop and collect points and get discount on next shopping
25. Market segmentation
Demographic: Psychographic:
Gender: Male & Female Culture
Age: 15-50 years â Needs & Wants
Teenage (Students), Adults (Workers)
Education: Minimum high school &
can understand English Language
Geographic: Behavioral:
Awareness
Developed countries Health concerns
Developing countries Partner (girl friend, prostitute, wife,
Under developed countries servant, etc)
Others
26. Competitive Environment
External Environment
Political: Economic
Laws governing condom manufacturing Economic growth affects the sexual desire
Trade regulations then intercourse times.
Unemployment rate increases sex rate
Exchange rates âimport &exports
Social Technologically
Social, cultural & traditional obligations. Substitutes like contraceptive pills and
Lifestyle of people (Western Vs Eastern) artificial toys
Education level Changes in
Population growth rate Technology transfer
Age distribution Distribution channels
Carrier attitude of the people
Leisure time for people
27. Strategic Group Analysis
ď The condom industry has two principal aims:
ď 1) Prevention of STD, such as AIDS etc.
2) Contraception means.
ď So, in opposition to direct competitors, it is essential to evoke the role of the indirect
competitors, which are those with a product of substitution. According to the Durex Sex Survey
(2001),
Market Dynamics
4.72 Condom users
11.12
Non users
41
Pills Users
43.07
Natural methods
ď Concerning the prevention means of the STD market, the condom industry has no official
competitors.
30. SWOT
Strength Weakness
ďEasily raw material availability ďUnpleasant experience.
ďAlmost essential for sex ďCannot advertise directly only
ďAvailable in many sizes. ďsurrogate advertisement for
condoms.
ďAvailable in many colors and flavor to
ďSocial, cultural and traditional
attract more consumer.
hindrances.
ďGetting importance worldwide
ďIncreasing awareness & increasing ďNot 100% guarantee completely STD
sales and pregnancy control.
ďUse of condom to avoid STD from ďSlipping ,bursting problems.
spreading(no other alternative available
except condom)
31. cont.
Opportunity Threats
ďPeople are getting more aware & ďSurgical Procedures (sterilization)-
conscious about use of condom. Tubal Ligation(F)/Vasectomy(M)
ďScope for expansion ďSociety- the Roman Catholic Church
generally opposes condom use.
ďIncreasing Availability in vending
machines(people are still shy to ask for ďMasturbation and use of Sex toys.
condom)
ďNatural methods to avoid pregnancy
like withdrawal (avoid ejaculation inside
her).
32. KEY SUCCESS FACTORS
ďQuality control
ďCreating awareness
ďVariety & Innovations
ďBrand image
ďExcellent distribution channels
ďMarket availability
ďSociety and government support