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Top 10 Direct Marketing Questions

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Caroline Quarte
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TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/
1. _____ is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
Direct Marketing Channel That Best Suits You http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
1. _____ is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer
2. Direct marketing channels include _________, catalogs, and telemarketing ? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
[object Object],[object Object],[object Object],[object Object],Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/
3. What is the RFM formula for selecting prospects? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
How to get a prospective client ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
RFM Formula is a marketing technique used to determine quantitatively which customers are the best ones ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
3. What is the RFM formula for selecting prospects? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer
4. Which of the following is true? http://carolinequarte.blogspot.com/ Question ,[object Object],[object Object],[object Object],[object Object]
Go Online! http://carolinequarte.blogspot.com/
Interactive marketing is the use of Internet to reach customers. It provides marketers and consumers with opportunities for greater interaction and individualization http://carolinequarte.blogspot.com/
4. Which of the following is true? http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object]
5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Question ,[object Object],[object Object],[object Object],[object Object]
To Have an Effective Direct Mail Campaign: ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
You want to be able to measure your success and you want to track your results. ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object]
6. What are the public issues in Direct Marketing except? http://carolinequarte.blogspot.com/ Question ,[object Object],[object Object],[object Object],[object Object]
http://carolinequarte.blogspot.com/ Public and Ethical Issues in Direct Marketing Irritation / Unfairness / Deception / Invasion of Privacy
6. All of these are public issues in Direct Marketing except _______. http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object]
7. In the _____ step of the selling process the salesperson needs to learn as much as possible about the prospect company and its buyers. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
http://carolinequarte.blogspot.com/ The first step in selling is to identify and qualify prospects 1. prospecting 2. preapproach / approach 3. presentation 4. Objections handling 5. closing 6. Follow up
7. In the _____ step of the selling process the salesperson needs to learn as much as possible about the prospect company and its buyers. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer
8. The company's best prospects are customers who have bought in the past. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
The secret: The company's best prospects are customers who have bought in the past. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
8. The company's best prospects are customers who have bought in the past. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer
9. A(n) _____ is a limited area on the Web managed and paid for by an external advertiser/company. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
A microsite is a limited area on the Web managed and paid for by an external advertiser/company. http://carolinequarte.blogspot.com/
9. A(n) _____ is a limited area on the Web managed and paid for by an external advertiser/company. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer
10. In effective selling the part where customers typically pose objections is during the prospecting and qualifying stage. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Question
http://carolinequarte.blogspot.com/ Customers always pose objections during the presentation 1. prospecting 2. preapproach / approach 3. presentation 4. Objections handling 5. closing 6. Follow up
To handle these objections ,[object Object],[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/
10. In effective selling the part where customers typically pose objections is during the prospecting and qualifying stage. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

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Top 10 Direct Marketing Questions

  • 1. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/
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  • 3. Direct Marketing Channel That Best Suits You http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
  • 4. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
  • 5.
  • 6.
  • 7. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
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  • 15. Interactive marketing is the use of Internet to reach customers. It provides marketers and consumers with opportunities for greater interaction and individualization http://carolinequarte.blogspot.com/
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  • 21.
  • 22. http://carolinequarte.blogspot.com/ Public and Ethical Issues in Direct Marketing Irritation / Unfairness / Deception / Invasion of Privacy
  • 23.
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  • 25. http://carolinequarte.blogspot.com/ The first step in selling is to identify and qualify prospects 1. prospecting 2. preapproach / approach 3. presentation 4. Objections handling 5. closing 6. Follow up
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  • 31. A microsite is a limited area on the Web managed and paid for by an external advertiser/company. http://carolinequarte.blogspot.com/
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  • 34. http://carolinequarte.blogspot.com/ Customers always pose objections during the presentation 1. prospecting 2. preapproach / approach 3. presentation 4. Objections handling 5. closing 6. Follow up
  • 35.
  • 36.