Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Marketing mix-Types-4 p's,7p's-scope and Importance.ranjith13004
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Marketing mix-Types-4 p's,7p's-scope and Importance.ranjith13004
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
This presentation provides an overview of the Sapphire Beef project. An opportunity to invest in an integrated beef supply chain in Queensland, Australia.
Environmental Footprints of Beef Produced At the U.S. Meat Animal Research Ce...LPE Learning Center
Proceedings available at: http://www.extension.org/67680
As a major contributor in food production, beef production provides a major service to our economy that must be maintained. Production of cattle and the associated feed crops required also impact our environment, and this impact is not well understood. Several studies have determined the carbon footprint of beef, but there are other environmental impacts that must be considered such as fossil energy use, water use, and reactive nitrogen loss to the environment. Because of the large amount of data available to support model evaluation, production systems of the U.S. Meat Animal Research Center were simulated with the Integrated Farm System Model for the purpose of evaluating the environmental impact of the beef cattle produced.
Presented by: Al Rotz
Hold the Beef: Why America Must Reduce its Beef Consumption Jamie Hanson
‘Hold the Beef’ presents a synthesis of research and analysis of the impacts that surround the production and consumption of beef in America. This report also offers areas of opportunity for public choices and policies that will benefit American health, wealth, and environment.
Environmental threats and Land Reclamation on underground mining of Gem,graph...Pabasara Gunawardane
Removal of valuable minerals from the earth by taking both people and equipment into depths from the earth’s surface is called underground mining.Unsupported openings, Supported openings and Caving methods are the three methods of underground mining. Main methods in Underground mining are drift mining, slope mining, shaft mining, borehole process and hard rock mining.Contamination of rivers, lakes and ground water, alteration of surface and ground water flow, erosion and instability, loss of soil, material contamination, improper sanitation, increased dust, loss of faunal and floral habitats, over use of timber resources and destruction of forests and savannah are the general environmental threats of mining.
Gem mining methods range from digging deep mines and adrift to shallow open mining and river bed mining. In Sri Lanka traditional gem mining is mainly found in Balangoda, Ratnapura, Opanayake, Deniyaya, Rakwana, Elahera and Matale areas. Legislation to minimise environmental damage caused by gem mining is included within the 1971 Act drawn up by the NGJA, reinforced by the Mines and Minerals Act of 1992. Damage to vegetation cover, plantations and paddy fields, damage to land and geomorphology, man-made structures, to streams and river banks, sedimentation and water pollution, damage to fauna, alteration of surface and ground water flow and adverse environmental health conditions are some threats of gem mining.
Graphite and gold mining also have a severe impact on the environment. Especially the impacts are affecting on soil and water.
Backfilling of mined sites, seeding with grasses, tree planting at backfilled sites with native species, shaping and contouring of spoil piles and replacement of top soil are some mitigatory measures to the land reclamation after the mining of gold, gem and graphite.
2ª Aula: Graça
“Porque pela graça sois salvos, por meio da fé; e isso não vem de vós; é dom de Deus; não vem pelas obras, para que ninguém se glorie.” Ef 2:8-9
O objetivo desta aula é levar as classes a entenderem que somos salvos pela Graça de Deus, e que esta graça é uma benção, ou seja, um favor que não merecemos. Além disto, é mostrar que a salvação não se alcança pelas obras e sim pela Fé Viva em Jesus.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
An Emerging Trend is a topic area that is growing in interest and utility over time.
This presentation will cover the Basic Meaning of Marketing & will also be showing the latest 21st century trends involve in the process so as to explore the company in every aspect.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
This topic is talking about stimulation marketing which is a form of marketing tools that involves the task of transforming no demand into positive demands so this ways or method are important and useful for reinforcing the market and making consumers to come to you for your goods and also for you to know what your buyers need.This is a tool that creates environment where need is felt. it helps in choosing,designing and delivering value.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Old Oak - Press Kit - Cannes Film Festival 2023
Future of marketing
1.
2.
3. WHY MARKETING?
The heart of your business success lies in its
marketing. Most aspects of your business
depend on successful marketing. The
overall marketing umbrella covers
advertising, public relations, promotions
and sales. Marketing is a process by which a
product or service is introduced and
promoted to potential customers. Without
marketing, your business may offer the best
products or services in your industry, but
none of your potential customers would
know about it. Without marketing, sales
may crash and companies may have to
close.
4. CHANGES IN MARKETING TRENDS
Marketing is always in evolution. It has to adapt to the sub-conscience of
the generations in order to stay present and reach its targets.
1) Population has grown: the simple fact that you have more populations
means that you have more needs and haves, this is the marketing bread
and butter.
2) Media expansion: in 1980 you had 4 major channels of distribution,
radio, TV, newspapers and flyers and today we have internet and mobile.
3) Competition forces cross border markets, as competition grows many
brands trend to cross the political and language borders.
5. 4Ps ARE REPLACED BY 4Es
Product ->Experience – In today’s market where number of products are available offering
tough competition, marketers need to understand that it is not only about the product
qualities but it is about the overall experience of the customer, right from purchasing the
product to disposing off the product.
Place ->Everyplace – The marketers are required to understand that now the customers
must not come to them rather they should go to the customers in every possible manner.
The concept of intercept marketing seems to be a perfect strategy in such cases. The
marketer must tap each and every available channel.
Price ->Exchange – The marketers must also realize that it is not only about the price of the
product that the customer buys but also about the value of the customer. The marketers
must realize that it is not only about one time receipt of the payment but retaining the
customers for repeated sales.
Promotion ->Evangelism – The traditional strategy of promotion of the product through
advertisements, discounts etc. is now accompanied by the ground level promotions which
include word of mouth promotion where the company involves the customer experience.
Dove has been able to successfully do this over the years.
7. CONSUMERS’ DEMAND
According to the 2016 food revolution study, 94 percent of consumers say
transparency is important to their purchase decisions. Empowered by choice
and information, customers have a greater expectation—and demand—for
transparency from brands.
Transparency is critically important to
businesses today, not just in terms of
information, but in all it implies –open,
clear, precise, simple, accountable and
collaborative. Transparency is the
foundation of our approach to
developing insights at Media Storm.
8. •Customers will demand more transparency in
exchange for their data and feedback.
•Governments will place more legislation.
•Brands will want more information.
•Marketing and research professionals will demand
more transparency.
UPCOMING CHANGES
9. McDonald’s: Addressing rumors by sharing facts
McDonald’s Canada’s “Our food. Your questions.” campaign is one of the most talked about
transparency marketing campaigns. The company has long struggled with misinformation
and unflattering urban myths about its food and ingredients. The campaign offered
customers a chance to publicly ask anything and gives McDonald’s an opportunity to dispel
rumors, educate customers and stand behind its products.
In one instance, McDonald’s shared video footage from inside its Canadian beef processing
plant, showing that its beef patties are—in fact—made from real cows.
10. 2. Southwest Airlines: Honesty as a differentiator
Southwest Airlines is a major U.S. airline that prides itself as the world’s largest low-cost
carrier, proving it in the marketing campaign “Transfarency”.
For Southwest Airlines, “Transfarency” is a company-wide philosophy in which customers
are treated honestly and where fares actually stay low. “Being a low-fare airline is at the
heart of our brand, and the foundation of our business model,” says Kevin Krone, the VP and
chief marketing officer at Southwest Airlines, “so we’re not going to nickel and dime our
customers.”
Together with the campaign hashtag, #FeesDontFly, the airline uses the campaign to
showcase its value proposition of no hidden fees or extra costs. The campaign garnered
nearly five million likes on Facebook alone, set Southwest Airlines apart from the
competition and earned the trust of customers.
11. Business-to-business marketing (or B2B marketing, as it is
commonly known) involves the sale of one company’s product or
service to another company.
At its core, B2B marketing involves building valuable relationships
to guarantee lasting customers -- an important goal for any company,
whether a mega retail corporation or a smaller family-owned one.
12. B2B marketing success comes from embedding your company in the
industry, and making your product seem like a staple. In B2B
marketing, you get in front of the niche buyers by the following
strategies:
•Hosting informational webinars
•Setting up booths at popular industry tradeshows
•Sending out email newsletters positioning your company as an
industry expert
•Maintaining an active, interactive social media presence
•Attending industry networking events and building buyer
relationships
13. B2B marketers generally focus
on four large categories:
•Construction companies who buy
sheets of steel to use in buildings.
•Government agencies, the single
largest target and consumer of B2B
marketing.
•Institutions like hospitals and
schools.
•Companies that turn around and
resell the goods to consumers, like
brokers and wholesalers.
15. WHAT IS DIGITAL MARKETING
Digital marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.
Digital marketing activities are search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, and e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, optical disks and
games, and any other form of digital media. It also extends to non-Internet channels
that provide digital media, such as mobile phones (SMS and MMS), callback and on-
hold mobile ring tones.
16. WHY DIGITAL MARKETING
Both the Internet and the smart phone industry have seen sharp curves in distribution
and consumption patterns in the past decade in India. In fact, both are observed to be
mutually exclusive in this thriving digital era.
The telecom minister estimating India’s Internet users to shoot upto 50 crore users in
next 5-8 months is a small piece of an entire picture of the rising Internet and smart
phone penetration.
17.
18.
19. CUSTOMIZED MARKETING
As Philip Kotler said – Customer is the king in marketing, and in this new age
business, Customization along with quality is the surest way to win over the King.
20. Customerization is the customization of products or services through personal
interaction between a company and its customers. A company is customerized when it
is able to establish a dialogue with individual customers and respond by customizing
its products, services, and messages on a one-to-one basis. CUSTOMERization means
identifying and serving what you perceive as your optimal customers.
CUSTOMERization means identifying and serving what you perceive as your optimal
customers. Customerization requires a company to shift its marketing model from
seller-oriented to buyer-oriented. The goal is to help customers better identify what
they want. Customerization enables companies to have the ability to adapt
personalization and one-to-one marketing initiatives for the digital
marketing environment.
21. Gone are the days when customers run behind specific products or services for their
need or luxury; today as many service providers and suppliers, where differentiation
for choice has become very important, and a bit tough. That’s where the new age
‘Customization’ weapon has come into play for businesses. Every Customer is unique
with their set of demands or needs. To identify that uniqueness and cater to them is
the recipe to win over the today’s customers.
22. Customize Live Chat Platforms To Connect with the Audience 24×7 - It is a well-
known fact that handling the customers is no easy task. The live chat software is a tool
that grants the businesses to create a better customer experience and for this they
need the custom-made software, uniquely designed only for them. The live chat will
not only help you to decrease your operating cost but also save time for employees
per day.
Customize The Website To Carve A Niche In The Market - This is one of the primary
things to do and unfortunately, not many businesses have taken it seriously. A good
website is like the bright and tidy showroom that showcases your products/services
and gives an ample idea about your well-being. How many of us would like to scroll
the shabby looking, jargon-filled and illegible content? Not many.
23. Customize Communication To Attain A Closer Relationship With Customers - Correct
and apt communication is the backbone of any business activity and businesses
recognizing business customers and their needs will alleviate credibility and imbibes
the reliability factor.
24. History Repeats Itself
If you look at the slow bleed that led to disruption in the print industry, you’ll notice two fatal
flaws: The print publishing economic model was too reliant on advertising dollars to survive; and
publishers were too slow to adapt to the web. When Internet adoption and online journalism
took root, print readership plummeted, advertising dollars followed, and many publishers were
left for dead.
With the growth of ad-blocking technology, brands that are too reliant on paid advertising to
generate leads and drive revenue could face the same fate. According to Adobe and Pagefair’s
2015 Ad Blocking Report, 198 million people globally are now blocking ads. That number won’t
go down next year (or anytime soon after that).