Digital transformation steps for business, a useful slide deck that shows why businesses need to adopt digital and how to get started.

1. Digital
Transformation
@AnnmarieHanlon

2. Digital Transformation
“A staged programme of
business improvements to
People, Process and Tools used
for integrated digital marketing to
maximize the potential business
contribution of digital technology
and media.”
Dave Chaffey and James Carson

3. 25 years’ ago

4. Technology exceeds
companies' capabilities
to manage the challenges

7. Digital Strategy
ONE
Initial
TWO
Managed
THREE Defined
FOUR
Quantified
FIVE
Optimized
87%

8. The usual way?

9. Performance Improvement
Process
ONE
Initial
TWO
Managed
THREE Defined
FOUR
Quantified
FIVE
Optimized
87%

10. Adapting processes

11. Management Buy-In
ONE
Initial
TWO
Managed
THREE Defined
FOUR
Quantified
FIVE
Optimized
74%

12. “It’s not right for us”

13. Resourcing and structure
ONE
Initial
TWO
Managed
THREE Defined
FOUR
Quantified
FIVE
Optimized
77%

15. We’ve lost control
We witness well-known companies
managing customer conversations publicly
And it’s not always positive

16. Customer feedback can be direct

17. And
sometimes
staff get
frustrated

18. Responsibility
Skills
Tactics first
Agencies
Customers

20. Advocate
Vision
Team

21. Getting buy-in
Consider the timing

22. DIGITAL ROADMAP
Benchmark against
competitors
Listen to customers
Build a team

23. 1. Create an event
2. Divide up big tasks
3. Get all the actions on to the cloud
4. Appoint ‘owners’ for specific tasks
5. Identify quick wins
6. Have faster, shorter meetings
7. Say ‘thank you’!
@AnnmarieHanlon